Slightly modifying brands and logos is probably not a big deal … that is, if you’re a small business owner on the World Wide Web. However, for a conglomerate such as Facebook that has over a billion users (and growing) worldwide, it warrants public attention, especially since the old icons have been a mainstay on the site for years.
What changed? The new Facebook logo becomes even more simplified with the removal of the blue line under the Internet-ubiquitous “F” symbol we’ve all become well-acquainted with. The letter is still lower case, but it’s closer to the edge of its confining box.
If you’ve been watching Facebook like a hawk for new upgrades and developments – Graph Search, new Timeline, new News Feed, Facebook Home … we can go on and on – then you’ve likely noticed the logo change, among many other things. In fact, given Facebook’s attempt to redefine, refocus, and enhance your social networking experience, you would have expected the change. Updating the look and feel of everything Facebook-related seems to be a given.
For a quick look, we’ve collated the old profile photos used by Facebook’s official pages, namely Developers, Privacy, Security, Universities, Mobile, Non-profits, U.S. Politics, Facebook Live, Sports, and Journalists:
Here’s a look at these pages’ newly updated, more streamlined, and more modern profile photos:
All the new logos adopted the Facebook blue background for a cleaner, more standardized appearance. This design decision seems to be in line with Facebook’s initiative to “de-clutter” your News Feed and provide you with a more organized interface that will keep you coming back for more. “The updated logo reflects the simple, clean design we emphasize across the entire Facebook platform,” a Facebook spokesperson confirmed with Digital Trends.
Anyone who wishes to use the Facebook logo for their own purposes is welcome to do so through the Brand Permissions Center. It currently still offers the old version, but it should update soon. In fact, Facebook’s official Twitter page already did.