Skip to main content

Facebook reportedly has a Clubhouse clone in its sights

Facebook is famously fond of nabbing features from rival platforms in a bid to stay relevant. Its latest target is reportedly the voice-based social network Clubhouse, which has been causing quite a stir in some circles despite still being an invite-only platform during what is turning into a lengthy beta phase.

Social networking giant Facebook is “building an audio chat product similar to Clubhouse” that is “in its earliest stages of development,” according to two insiders who shared information with the New York Times this week.

For those not in the know, Clubhouse is an iOS app that lets folks gather in audio chat rooms where they can discuss an array of topics, though it’s also experimenting with things like celebrity talk shows, networking events, and theatrical performances. The app, which launched in April 2020, currently has around two million weekly users and was created by Paul Davison and Rohan Seth of Salt Lake City-based Alpha Exploration Co.

Facebook CEO Mark Zuckerberg has himself already tried Clubhouse, making a surprise appearance in one of its virtual rooms last week to talk about augmented reality and virtual reality technology. SpaceX CEO Elon Musk also helped thrust Clubhouse further into the limelight when he showed up on it a week earlier.

In response to an inquiry from the New York Times about its report, Facebook spokesperson Emilie Haskell, while not outright denying that it’s considering incorporating Clubhouse-like features into its service, refused to offer any confirmation, saying only: “We’ve been connecting people through audio and video technologies for many years and are always exploring new ways to improve that experience for people.”

Facebook hasn’t been shy in the past about grabbing the best features from other social apps, so there’s every chance we could see a Clubhouse clone landing on its platform before the year’s out. Facebook-owned Instagram, for example, took Stories from Snapchat in 2016, before adding TikTok-like Reels in 2020. But its efforts don’t always work out, evidenced by the closure of its Flipboard-like standalone Paper app in 2015 just a year after it launched.

Twitter, meanwhile, has already jumped on the Clubhouse bandwagon with Spaces, which it started testing in December 2020.

Want to know more about Clubhouse? Digital Trends has an insightful article telling you all you need to know about the latest social media app to cause a buzz.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
When is the best time to post on Facebook?
A smartphone with the Facebook app icon on it all on a white marble background.

Knowing when to publish your Facebook posts to gain maximum exposure is important if you're trying to bring more attention to your brand or business. But figuring out the best timing can be a bit tricky as there's no real clear-cut answer that works for every Facebook page. And that's because the optimal timing for different Facebook pages will vary depending on the browsing/viewing habits of their respective audiences.

In the guide below, we'll answer a few of your questions about when to post on Facebook (generally), and we'll mention some ways to figure out the best publish times for your specific Facebook page.
Is it better to post in the morning or at night?

Read more
Instagram has finally fixed the Stories sound bug in the latest version of its iPhone app
Closeup of the Instagram app icon.

Look, we all use Instagram in situations where we probably shouldn't. We open the app and scroll through the feed or tap through Stories spontaneously -- even when we're around other people and need to do so silently. That used to not be much of a problem -- on the iPhone, just keep your phone's mute switch flipped down, and Instagram stays silent. Except, for the last week, that hasn't been the case.

No, it's not just you: For a week now, Instagram keeps playing sound in Stories, even when your iPhone is otherwise muted. Frustratingly, if you mute your phone while in the Instagram app, it will stop the sound, but the next Story you load or video you scroll past will go right back to blaring out of your speakers. And y'know, a lot of the audio on Instagram isn't particularly subtle (thanks, TikTok).

Read more
Snap’s Pixy drone flies off into the sunset as it’s reportedly canceled
Pixy hovers in the sky.

We're afraid it's time for Snapchat users to say goodbye to aerial selfies. Snap is apparently grounding Pixy, Snapchat's first selfie camera drone, ceasing its future development altogether less than four months after takeoff.

According to a report from The Wall Street Journal, CEO Evan Spiegel said in a staff meeting that Snap will be sunsetting Pixy, which was announced during a partner summit in late April. He said that grinding the camera drone's production to a halt is part of a broader reprioritization of company resources due to the recession.

Read more