Here’s how Glif works. Users log in to their accounts as they normally would to compose a tweet. Instead of just writing a normal message, though, users must write in this format: #TheirBrandGlif.
What would that look like? For instance, if you’re tweeting about the TV show Face Off, your tweet would be: #FaceOffGlif. As usual, to spice up your tweet, feel free to add your typical mix of emojis, @mentions and hashtag filters.
Once that’s out of the way, you’ll automatically get a notification stating that you #MadeAGlif. Here are some neat examples of your video tweets by way of this new tool. Note how they’re longer than the usual GIF, which usually lasts only a few seconds.
While you can admire your new Glif after you’ve created it, you still have other options. You can always retweet it, email it, or share it on Facebook.
Users may be surprised to discover that this new tool doesn’t even require them to download a particular app to use. It suffices for users to simply use the #TheirBrandGlif format with tweets they want to turn into longer, branded videos.
Already, Glif has launched a partnership with SyFy Channel for its recent “Sharknado 3: Oh Hell No” movie. All Twitter fans of the movie franchise have to do is tweet out tweets with the hashtag #HomeOfTheNado. Glif will then automatically create custom Glifs showcasing Sharknado video. Users can check their notifications to see their Sharknado Glifs.
Glif’s ambition is to allow brands to create branded video content that feels more like a conversation instead of a promotion. Audiences are generally more receptive to marketing that’s not so in their faces.
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