Skip to main content

Traffic boom allows Pinterest to grab top 10 rank for social networking sites

pinterestThe Pinterest virtual collector website has skyrocketed in popularity over the past year. The site is doing so well, in fact, that it recently broke into Experian Hitwise’s Top 10 social networking and forums category, holding a number nine position which beat out Google Plus; Tumblr was no where to be found.

Pinterest was launched in March 2010 and over these 20 months it has built up a large base of followers, even with its invitation-only hurdle. Hitwise points out that in just the past six months the social bookmarking site has had a surge of visits, topping out at 11 million at the end of last week– which is almost 40 times the visits it had in June.

Pinterest total visits 12222011
Image used with permission by copyright holder

Online pinboard sites seem to be the new social networking wave, and though Pinterest is the lead representative, we’ve previously pointed out a few noteworthy virtual collector alternatives. Pinterest basically allows you to “pin” images found while surfing the web onto your virtual pinboard and organize the images into different themes, which users can then share with others.

Hitwise also points out that the latest traffic skews female with 58%, and is dominated by those between the ages of 25 and 44. Hobbies and Crafts enthusiasts are also enthusiastic about the site, which tends to have a lot of home decorating, crafts, fashion and food images. Geographically, internet hoarders seem to be mostly from California and Texas, but Pinterest gets a fair number of visits from states such as Tennessee, Oklahoma, Utah and Alabama.

The virtual collector site has a ways to go in order to catch up with the top three social networking sites. Facebook still commands 63% of the visits share, with YouTube at 20.9%, Twitter at 1.49% compared to Pinterest at rank nine with .41%.

Topics
Jeff Hughes
Former Digital Trends Contributor
I'm a SF Bay Area-based writer/ninja that loves anything geek, tech, comic, social media or gaming-related.
WhatsApp now lets you send self-destructing voice messages
WhatsApp logo on a phone.

If you’re on WhatsApp and regularly make use of the view once feature for photo and video messages, then you might be interested to learn that the feature has now been expanded to voice messages.

WhatsApp’s view once feature does what it says, deleting a message after it’s been viewed a single time. It’s been available for photos and videos since 2021, but now you can also send voice messages that can only be played once before they, too, disappear from the app.

Read more
X rival Threads could be about to get millions of more users
Instagram Threads app.

Threads -- Meta’s rival to X, formerly Twitter -- has just launched in the European Union (EU), a market with nearly half a billion people.

The app launched in the U.S. to much fanfare in July, with Meta hoping to attract X users disillusioned with the turbulence on the platform since Elon Musk acquired it for $44 billion 14 months ago.

Read more
X (formerly Twitter) returns after global outage
A white X on a black background, which could be Twitter's new logo.

X, formerly known as Twitter, went down for about 90 minutes for users worldwide early on Thursday ET.

Anyone opening the social media app across all platforms was met with a blank timeline. On desktop, users saw a message that simply read, "Welcome to X," while on mobile the app showed suggestions for accounts to follow.

Read more