Internet giant Google has announced it will be shutting down its Print Ads service, effective February 28, 2009. Advertisers that have already booked campaigns will still have their ads placed through March 31, 2009.
Launched in late 2006 and thrown wide open in mid-2007, Google Print Ads allowed advertisers participating in Google’s AdWords service to book ads in more than 800 U.S. print newspapers—with the idea that those papers collectively reached a majority of the United States’ population. However, the venture has failed to generate significant revenue for the company, and Print Ads has no doubt been impacted by a general decline in newspaper advertising sales in the last few years.
