The crux of the matter lies with the way multiple Google services share pieces of information collected about users (across both Gmail and Google Maps, for example). In a statement the DPA has accused Google of creating an “invisible web of our personal data without our consent.” As yet, no measures against Google have been decided upon.
Under Dutch data laws, any information gathered about individuals must be done so for a specific stated purpose or business goal. As Google falls short of this, the DPA has ruled that the company is “acting in breach” of the laws of the land.
Six other national privacy authorities, including Germany, France and the United Kingdom, still have investigations on-going. Google has also run into trouble with European Union antitrust lawyers for the dominance of its search engine, and as recently as March was asked to improve its data policies by EU regulators representing 30 different countries.