Skip to main content
  1. Home
  2. Cars
  3. News

Japan focusing on a curious demographic with driverless cars — senior citizens

Add as a preferred source on Google

At first blush, it may seem that the target demographic of driverless cars would be tech-savvy millennials. But in Japan, where a burgeoning proportion of the population falls more solidly in the geriatric classification, there’s a new use for self-driving cars. The island nation has begun experiments involving self-driving buses in rural communities to help its aging populace stay mobile connected.

The first of these autonomous buses is being rolled out in Nishikata, a small rice-farming town about 71 miles north of the capital city of Tokyo. the town is inhabited largely by older residents (about a third of its 6,300 inhabitants are age 65 or older), and the number of public transport and taxi options have decreased over the last several years, leaving many of the city’s denizens high and dry.

Recommended Videos

The introduction of driverless shuttle buses is aimed at bringing these services to an increasing number of cities and helping transport aging Japanese to and from medical, retail, and banking services that they would otherwise have trouble accessing. Should initial trials prove successful, these autonomous vehicles could be widely disseminated in remote communities within the next three years.

“Smaller towns in Japan are graying even faster than cities, and there are just not enough workers to operate buses and taxis,” said Hiroshi Nakajima of mobile gaming software maker turned automotive software manufacturer DeNA, in an interview with Reuters. “But there are a lot of service areas around the country, and they could serve as a hub for mobility services.”

The prototype of the driverless bus in Nishikata features six seats and would ferry people between a service area and a health care provider. It goes just 6 miles per hour, making safety its first priority. And thus far, it seems to be serving a very relevant purpose.

“I worry about not being able to go out when I’m no longer able to drive,” one test rider, Shizu Yuzawa, told Reuters, noting that she would be happy to use the autonomous service. “As people in towns become older and younger people move away, it’s going to become more difficult to get help getting around.”

Lulu Chang
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Tesla’s hidden door problem might end up fixing every car in America
This could permanently change how emergency exits are designed in American passenger vehicles.
Tesla Model Y Long Wheelbase Featured

Tesla's electronic door handles have been a safety talking point for years, mostly on Reddit threads and EV forums where people debate whether sleek design is worth the tradeoff when a car is on fire and power is out. 

Now the US government has formally weighed in (via The Washington Post). The outcome, I’d say, is bigger than most people think.

Read more
Ford’s UEV platform will feature Apple Maps built in
The integration will run through Apple's new MapKit for Automotive SDK and skip CarPlay's phone-mirroring approach.
Car, Transportation, Vehicle

Ford's upcoming budget electric vehicle won't force you to choose between a built-in map and one borrowed from your phone. Apple announced today that Ford's Universal Electric Vehicle (UEV) platform will ship with Apple Maps running natively on the car's screens. The feature will arrive in 2027 through Apple's new MapKit for Automotive SDK, a toolkit that lets automakers build Apple Maps straight into their dashboards.

An infotainment system that doesn't need your phone plugged in

Read more
WhatsApp’s new in-car experience is built around hands-free control
CarPlay and Android Auto users can now hear and reply to messages, view call history, and reach favorite contacts without touching their phone.
WhatsApp new CarPlay experience featured

Meta is overhauling how WhatsApp works in the car, giving CarPlay and Android Auto users a lot more to do than just sending texts and making calls. The company announced the change in a newsroom post today, alongside several other updates rolling out to the messaging app.

WhatsApp finally works hands-free in the car

Read more