Ford OjO Commuter Scooter might be the smallest vehicle to wear the Blue Oval

By Stephen Edelstein Published January 9, 2018

The latest vehicle to wear Ford’s iconic Blue Oval badge isn’t as fast as a Mustang, and it can’t haul cargo like an F-150, but it is a lot easier to park. Debuting at CES 2018, the Ford OjO Commuter Scooter is a Ford-branded version of an electric scooter from OjO Electric.

This two-wheeled conveyance is essentially a Ford-badged version of the existing OjO Commuter Scooter. It has a range of 25 miles per charge, a top speed of 20 mph, and an aluminum frame that can support up to 300 pounds. Its 500-watt electric motor provides enough power to handle grades up to 18 percent, according to OjO, and front and rear disc brakes should provide plenty of stopping power for descents.

Recommended Videos

An onboard charger can plug into any standard 110-volt household outlet, and the scooter has a USB charging port for your phone as well. Other notable features include dual Bluetooth speakers, LED front and rear lights, and a key fob with alarm. The Ford-specific elements are limited to badging and special colors, including Race Red, Lightning Blue, and Ingot Silver, plus racing stripes. Everything looks cooler with racing stripes, after all.

The Ford OjO Commuter Scooter starts at $2,199. OjO plans to begin “pre-sales” in the United States and Europe through its website and select retailers soon. It’s planning a special version for select Ford dealerships, which will appear in early spring.

Why would Ford lend its name to an electric scooter it doesn’t even make? The company is making efforts to expand beyond making and selling cars, dabbling in everything from bike sharing to a shuttle service called Chariot. In a press release, Matt Monroe, Ford’s marketing manager of Global Brand Licensing, said the OjO “allows us to offer our customers versatile electric transportation around the globe.”

Electric scooters are also a logical extension of the branded merchandise many automakers sell to capitalize on the popularity of their brand names. It could serve as an eco-friendly way for fans to show off their Blue Oval pride, or an accessory for Ford’s upcoming electric SUV. Being associated with an established brand like Ford certainly can’t be bad for OjO, either.

Stephen Edelstein

Former Contributing Editor

Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…

Topics

Tech News

Cars

Waymo wants your next robotaxi ride to feel less like a taxi and more like your living room

Your next Waymo ride could come with Gemini as your travel companion

Adult, Female, Person

Waymo is giving its robotaxis one of its biggest passenger-facing upgrades yet, bringing Google's Gemini AI assistant into the cabin alongside a redesigned in-car interface that reimagines how riders interact with autonomous vehicles. Both features will debut in the Ojai, Waymo's purpose-built robotaxi, as the company prepares to expand access to more public riders. Rather than changing how the vehicle drives, the update focuses on what passengers can do once they're inside, signalling that the next phase of the robotaxi race may be fought on experience rather than autonomy.

For years, autonomous vehicle companies have competed on sensors, safety records and driverless capabilities. Waymo now appears confident enough in those foundations to shift attention toward the cabin itself, treating the journey as a product rather than simply a trip from one location to another.

Cars

Two Indian automakers just beat Tesla at the one thing you’d expect it to own

Two Indian automakers, Tata Motors and Mahindra, just topped a global EV efficiency ranking ahead of Tesla and BYD.

Car, Suv, Transportation

I'll admit, Tesla topping an efficiency ranking felt like a foregone conclusion until I actually saw the numbers. Turns out two Indian automakers just embarrassed both Tesla and the world's biggest EV maker at their own game.

The first time I read the report, I couldn’t believe it, and I’ve been following the Indian automobile industry for a couple of years now.

Cars

BYD’s new Racco is Japan’s first electric kei car with over 300 km range

The Racco also undercuts Nissan's Sakura on price before taxes and incentives, which packing in features rarely seen in the kei car segment.

BYD Racco

BYD has entered the Japanese kei car market with the Racco, an electric car built specifically for the country's compact car segment. Its top trim delivers 320 km of range, making it the first compact electric car in the market to pass 300 km, according to ITHome.

Kei cars are a Japanese vehicle class with strict size and power limits, and the segment has long been dominated by domestic automakers such as Honda, Nissan, Suzuki, and Daihatsu. The Racco is BYD's first attempt to compete in that space.