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Motorola, Cingular Debut V557

Cingular Wireless today announced they had begun sales of the Motorola V557 flip phone. It is priced for as low as $99.99 with a two year service plan.

The V557, said Motorola, is the first phone to incorporate the company’s SCREEN3 technology. SCREEN3 pushes information out to a cell phone’s idle screen in a “ticker tape” that runs along the bottom of screen. Consumers can get news, sports, entertainment and other information sent to them without the need to push phone buttons or open a browser window.

Other features of the V557 include VGA camera, video record and playback, EDGE (Enhanced Data Global Evolution) technology, chrome body details and Bluetooth wireless technology.

“The Motorola V557 gives consumers a new way to enjoy continuous access to news, sports, entertainment and more — functioning as the ideal mobile phone for anyone looking to stay connected to their world,” said Bob Suastegui, vice president in the Mobile Devices Group at Motorola. “Whether sharing picture messages, catching up on world events or downloading new games, this compact flip phone delivers a complete multimedia experience.”

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