What’s happened? Meta-owned messaging platform WhatsApp has been working on a feature that lets people reserve unique usernames, similar to social media platforms.
- The WhatsApp version 2.25.32.3, released via Google Play Beta Program, includes a new feature that lets users reserve the usernames they use on Instagram and Facebook (via WABetaInfo).
- However, instead of rolling out the feature to all users, the platform could allow “users and businesses to secure their preferred usernames in advance of the full system launch,” which is supposed to roll out sometime in 2026.
Why is this important? The feature will benefit both regular users and businesses on WhatsApp. However, it could use a rather stringent review process.
- As mentioned in the report, users would need to enter their existing Facebook or Instagram username.
- After submission, users would undergo verification via Meta’s Account Center.
- Once the verification process is complete, the messaging platform will link the username with the user’s WhatsApp account.
Why should I care? From what it sounds like, users can only reserve a WhatsApp username if they already have that username on Instagram or Facebook.
- While the approach could benefit those trying to create a consistent identity across multiple platforms (primarily creators, professionals, or businesses), it might not be as helpful for regular users, who often use different usernames across platforms.
- The early reservation system could benefit “digital identities already established through Meta’s ecosystem.”
- Users who don’t have similar Instagram or Facebook handles might have to wait for a complete rollout.
OK, what’s next? Another WABetaInfo report claims that business accounts on WhatsApp will gain access to unique usernames by June 2026. As and when the feature arrives, it will let users connect with each other (and businesses) without relying solely on phone numbers. Such a feature is already in place on messaging platforms like Telegram and Signal.
