Skip to main content

Toyota wants your family to keep the wood-bodied Setsuna for a century

Toyota Setsuna concept
Image used with permission by copyright holder
Toyota is attending the annual Milan Design Week for the first time ever to display a brand new concept called Setsuna.

Built largely out of wood, the Setsuna — a word that means “moment” in Japanese — is designed to stay in the same family for at least a century. Toyota predicts that, over time, the car will become priceless because of the sentimental value that will become associated with it. A 100-year meter installed in the cockpit helps future generations keep track of how long ago it was built.

The body panels, the frame, the floors, and the seats are all crafted out of several different types of wood. Notably, the exterior body panels are made using Japanese cedar, and the floors are made from Japanese birch. Toyota explains it chose not to use sheet metal because wood lasts a long time if it’s properly taken care of, and because its color and texture both change in different environments. Ultimately, the Setsuna should develop a unique, inimitable patina that reflects decades of use.

To achieve a clean, streamlined look, Toyota assembled the roadster without any nails or screws using a traditional Japanese joinery technique called okuriari.

With room for two passengers, the Setsuna stretches 119 inches long, 58 inches wide, and just 38 inches tall. It’s powered by an all-electric drivetrain, but technical specifications — such as what it’s made up of and how far it can drive on a single charge — haven’t been published yet.

The Setsuna is merely a design study built for the Milan Design Week, and Toyota isn’t currently planning on bringing it to production. Similarly, there’s no indication that the company is looking at ways to introduce a series-produced car made out of wood.

Editors' Recommendations

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
Tesla to begin production on new, more affordable models
Tesla Model 3

With competition increasing from Chinese and other automakers, Tesla boss Elon Musk revealed on Tuesday that his company is planning to begin production of new, more affordable models in “early 2025, if not late this year.” Notably, that's earlier than the previously stated date of late 2025, though whether Musk actually succeeds in meeting the earlier production time frame is another question entirely.

The news came as Tesla released its latest quarterly figures. Revenue for the electric vehicle maker came in at $21.3 billion, down from the $23.3 billion it reported for the same three-month period a year earlier and also down from the $25.2 billion reported in the previous quarter. Profit reached $1.1 billion, marking a 55% fall compared to the same period a year ago.

Read more
Mercedes G580 electrifies an off-road icon
Mercedes-Benz G580 with EQ Technology front quarter.

The Mercedes-Benz G-Class is Germany’s answer to Jeep, Hummer, and Land Rover. Combining traditional Mercedes luxury with serious off-road capability, the G-Class, or Geländewagen, as it’s formally known, is right at home on the trail or the valet stand. And now it’s going electric.

Mercedes has been teasing an electric G-Class since 2021, and now it’s finally arrived in the form of the G580 with EQ Technology. Expected to go on sale in the U.S.as a 2025 model alongside refreshed gasoline G-Class variants, it uses electric powertrain tech to update a classic design and enhance off-road capability.

Read more
Lamborghini’s Urus SE plug-in hybrid tries to do it all
Lamborghini Urus SE front quarter.

Lamborghini built its reputation with outrageous supercars like the Miura, Countach, and Diablo, but today its bestseller is the Urus SUV. And a new plug-in hybrid version of that car could make or break the automaker’s push to hybridize its entire lineup by the end of 2024.

Debuting at the 2024 Beijing Auto Show, the Lamborghini Urus SE is the automaker’s second plug-in hybrid, following the Revuelto supercar unveiled in 2023, and precedes a plug-in hybrid replacement for the Huracán, which will be unveiled later this year.

Read more