Apple alters international App Store prices

By Trevor Mogg July 13, 2011

Apple App Store fans outside the US will be interested to learn that prices for software sold in the store have gone up and down – depending on which country you live. According to MacRumors, the price changes are the result of fluctuating exchange rates.

A look at examples provided by MacRumors show that those in the UK will now be paying more (eg. 69p instead of 59p for the cheapest apps), as will citizens of Mexico ($12 from $10) and Norway (6Kr from 7Kr). For UK buyers, the next price tier, which used to be set at £1.19, is now £1.49.

Those benefitting from the changes include app buyers in, for example, Australia (AU$0.99 instead of AU$1.19), Japan (85 yen from 115 yen) and Switzerland (1Fr from 1.10Fr).

According to a recent report, the average user of Apple’s iOS App Store will download 83 apps in 2011, showing a significant increase on the average 51 apps users purchased in 2010.

The App Store, which first started doing business three years ago, has been a huge success, with Apple recently announcing the downloading of 425,000 apps a staggering 15 billion times since 2008.

The Cupertino computer giant is predicted to sell around 100 million iPhones during 2011, each and every one waiting to be filled up with lots of apps.

With stats like that, we find it hard to believe these slight adjustments in the price of the apps is going to have much effect on the store’s continuing popularity. And anyway, there’s always the free ones, some of which are really rather good.

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Contributing Editor

Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…

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