Siri helps Santa Claus make his rounds in new iPhone 4S ad

siri helps santa claus make his rounds in new iphone 4s adSanta Claus may be able to deliver gifts to billions of children in a single night, but he still needs help with directions, according to a new Apple television ad.

In a TV spot that began airing over the weekend, ol’ Saint Nick makes frequent use of Siri, the voice-activated assistant that’s the primary selling point of the iPhone 4S, as he navigates around the world on his gift-giving Christmas journey. Along with asking Siri for directions, he also inquires about the temperature in Santa Fe and other locations, and even checks his email (for the “Naughty & Nice” list, of course).

While the iPhone 4S isn’t actually mentioned in the ad, the promo leaves little doubt about where one should look for Siri: anywhere you can find an Apple logo.

Still, with Siri still officially in beta phase and more than a few concerns about its reliability (and possible political leanings), one has to wonder whether Santa’s reliance on the service could be somewhat ill-advised. After all, there’s a lot riding on the jolly old elf getting where he needs to go — specifically, my house.

Movies & TV

Apple’s first original feature film reunites Bill Murray, Sofia Coppola

The Lost in Translation team of Sofia Coppola and Bill Murray will reunite with their A Very Murray Christmas collaborator Rashida Jones for On the Rocks, Apple and studio A24's first official feature together.
Mobile

Join the Apple club with our complete guide to switching from Android to iOS

If Android simply isn’t cutting it for you anymore, then you might be considering Apple’s warm embrace. Here’s how to make the switch from Android to iOS without losing your contacts, sleep, or hair!
Mobile

C you soon? Rumors swirl of a USB-C port on 2019 iPhones

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Mobile

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.
Mobile

If you're looking for a good laugh, here are 70 questions to ask Siri

Siri has come a long way since her first appearance on the iPhone 4S in 2011. We know she can make appointments and give directions, did you know she can make you laugh too? If you want proof, here are lots of funny questions to ask Siri.
Mobile

On a budget? We found the best affordable smartphones you can buy

Here are the best cheap phones for anyone working with a tight budget, whether you're a fan of stock Android or marathon battery life. Find out what you can get for under $500 or far, far less as we round up the best budget smartphones.
Mobile

Apple’s iPhone battery offer was reportedly way more popular than expected

As many as 11 million iPhone owners reportedly made use of Apple's cheaper battery replacement offer that launched in 2018 in response to the iPhone throttling debacle — some 10 times more than the company had apparently expected.
Mobile

Unleash your inner artist with the best drawing apps for the iPad Pro

The best drawing apps for the iPad Pro turn Apple's robust tablet into a canvas worthy of a true artist. Here are 20 of our current favorites, whether you're looking to keep things simple or take your art to the next level.
Computing

Should you buy the affordable MacBook Air, or is the MacBook Pro worth the price?

Though they both share Retina Displays and similar keyboards, there are still some specs differences and other changes that differentiate the new 2018 MacBook Air and MacBook Pro. In this guide, we stack the two up against each other.
Mobile

Biometric phone unlocks can’t be forced by feds, says U.S. judge

Fingerprint and face unlocks used to not be protected by the Fifth Amendment, but that may soon change. A judge in California has ruled biometric unlocking methods of all kinds are protected in the same way as passcodes.
Apple

Apple may be developing a new iPod Touch to woo younger users

Apple may be developing its first new iPod touch model since 2015 as it aims to capture younger users who are not yet ready for their own smartphone, and expand its overall listening base in the future.
Mobile

The iPhone XS Battery Case's battery has a smaller capacity than previous cases

Apple has been rumored to be working on a new iPhone battery case for the iPhone XS, iPhone XS Max, and iPhone XR. Now, those new cases are finally here, offering seven hours of extra use for each iPhone and are available for $129.
Mobile

It’s back! Here’s how to switch to Twitter’s reverse chronological feed

Twitter has finally brought back the reverse chronological feed, allowing you to see your feed based on the newest tweets, rather than using Twitter's algorithm that shows what it thinks you want to see. It's easy to switch.
Mobile

Having trouble logging in? Here’s how to reset your Apple ID password

To use any of Apple's services, you need to have an Apple ID and know your password. Thankfully, there are ways to deal with forgotten passwords and regain access to your account. Here's how to reset your Apple ID password.