Survey: 4 pct of households own an iPad, a third are app-less

Today, The Nielsen Company released a survey focusing on how Apple iPad owners use their new tablet. The results are largely predictable, but there are a few items of note.

iPad owners consume significantly more e-books, TV shows, movies, and magazines than iPhone users, but a bit less radio, news, and music. This is likely due to the size of the device. Music, news, and radio are items typically consumed on the go or in a vehicle, while books, TV, and movies are longer entertainment experiences suited to a larger device like the iPad. Users likely sit and consume material on the iPad.

62 percent of iPad owners have already downloaded a paid app–five percent more have downloaded free apps. This shows that a majority of consumers are understanding and using the device and its wide range of capabilities. Unfortunately, 32 percent of owners still haven’t downloaded an app, which is sad since they paid so much for a device they may not know how to use.

At 62 percent, games are the top selling app genre on the store, followed closely by e-books and music, which both hover between 50 and 55 percent.

nielsen-2010-ipad-tablet-usage-chart

So what has Nielsen learned? Well, they estimate that four percent of U.S. households own a tablet computer and half of these people classify themselves as “early adopters.”  In addition, tablet owners tend to share the device more frequently than smartphones, e-readers, and netbooks. Perhaps this is because they already own an average of six devices, more than e-book or netbook owners. Oh, and 65 percent of the 5,000+ individuals surveyed were male.

Do you think it’s a bad sign that a third of iPad owners haven’t downloaded a single app?

Product Review

The iPad Pro is the best tablet ever. But don't sell your laptop just yet

Apple has unveiled a big redesign for the iPad Pro, slimming down the bezels, adding Face ID, and the ability to attach and charge the Apple Pencil. All of this comes at a high cost however, as the iPad Pro starts at $799.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Music

Apple Music may sign up more exclusive artists with purchase of Platoon

Apple purchased London-based Platoon, which is a startup that helps independent musicians get discovered by major labels. The acquisition may help Apple Music sign up more exclusive artists.
Mobile

Beddit Sleep Monitor 3.5 now available on the Apple Store

The Beddit Sleep Monitor 3.5 is now available on the Apple Store for $150. The sensor strip, which is only 2 millimeters thin, automatically tracks a wide array of sleep data when placed under the user's sheets.
Deals

Pick up a pair of Apple AirPods alternatives for less than $50

Apple AirPods are some of the most sought-after wireless earbuds, but they certainly aren't cheap. Luckily, Walmart and Amazon both have some great Apple AirPod alternatives for sale, and you can still get them before Christmas.
Deals

Save up to $750 with the best smartphone deals for December 2018

Need a better phone but don't want to spend a fortune? It's never a bad time to score a new smartphone and save some cash. We rounded up the best smartphone deals available that can save you as much as $750.
Computing

5 reasons your Macbook keeps restarting and how to fix the issue

It can be frustrating when your Apple MacBook keeps restarting, but this serious problem can be fixed! We'll go over the common causes for this issue, what you can do to fix them, and why it's okay to take your Mac to a pro!
Apple

Patent highlights Apple's sky-high ambitions for AirPower wireless charger

At its September event last year, Apple unveiled the AirPower -- its new wireless charging mat that will allow you to charge multiple devices at one time. It has not yet been released. Here's everything we know about the device so far.
Computing

Snatch Apple’s 2017 15-inch MacBook Pro for up to $1,200 off at B&H

The latest deal at B&H is offering up 2017 15-inch Apple MacBook Pros, in space gray and silver, with Intel Core i7 quad-core CPUs, 16GB of RAM, and AMD Radeon Pro 560 GPUs with up to 2TB of SSD storage.
Gaming

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans.
Mobile

Apple iPad Pro 11 vs. Samsung Galaxy Tab S4: Which top-tier tablet reigns supreme?

If you're in the market for a new tablet and you want something that can double up as a laptop in a pinch, then you owe it to yourself to check out the 11-inch Apple iPad Pro and the Samsung Galaxy Tab S4. We compare the two here.
Business

Chinese court upholds Qualcomm's complaint that Apple infringed on two patents

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.