T-Mobile’s parent company goes after smartwatch manufacturer Oxy over logo color

t mobile threatens oxy deutsche telekom sue over color
Lawsuits filed over the use of certain colors do not occur often, but they are a legitimate cause for concern. That’s what T-Mobile parent company Deutsche Telekom appears to be going for, according to a blog post from the smartwatch producer Oxy.

Oxy was working on an IndieGoGo campaign and was in the middle of preparing for the launch when Telekom sent word. Having filed its own trademark this August, Oxy received a “notice of threatened opposition” on November 3, 16 days before the trademark was expected to become official. Following this, the company spent one week modifying over 25,000 image files as well as other design assets in order to avoid going to court. Oxy stated that it didn’t know how often the German company threatened this type of legal action, and thus decided to focus on its “upcoming Indiegogo campaign and the development of Oxy, not legal issues.”

Deutsche Telekom didn’t seem too keen on letting the details of this ordeal become public. Oxy mentions a well-placed confidentiality clause that apparently should not be trifled with. With that said, the blog post does its best in circumventing the issue by mentioning that two colors from their previous logo were involved in the threat: clear magenta and bleak grey. Considering the use of magenta in Telekom’s logo, we deem it safe to say that Oxy’s new black, white and orange-oriented designs are good to go.

This wasn’t the first endeavor of this kind from Detuche Telekom; the telecommunications giant had previously sent similar notices to Engadget, AT&T’s Aio Wireless, and Globalnet Telecom, among others.

While it’s important for companies to unique brands protected by trademark law, suing for the rights to general colors seems excessively litigious. If we’re already seeing colors like magenta (RAL 4010) getting trademarked, why not yellow, blue, or green? But hey, they say limitations spark creativity, so maybe we’ll see the invention of entirely new and impossible colors to escape these constraints.

Product Review

It's so fast it has a clip-on fan. But the Asus ROG phone isn't just for gamers

Is a gaming smartphone only something a mobile gamer should consider buying? In the case of the Asus ROG Phone, the good news is the device is so capable, and a genuinely impressive all-rounder, that everyone should take a closer look…
Gaming

Feeling nostalgic? Here are the 25 best Sega Genesis games

Although the company has since fallen into obscurity, Sega was an indisputable titan throughout the '90s. That said, here are 25 best Sega Genesis games that helped define its fabled decade.
Gaming

‘Diablo Immortal’ is just the beginning. Mobile games are the future

Diablo fans were furious about Diablo Immortal, but in truth, mobile games are the future. From Apple and Samsung to Bethesda and Blizzard, we’re seeing a new incentive for games that fit on your phone.
Cars

Ford buys scooter-sharing service Spin as it looks to expand beyond cars

Ford has acquired San Francisco-based scooter-sharing company Spin. The Blue Oval believes mobility services like scooter sharing can complement its existing car business going forward.
DT Daily

Microsoft has #*!@ed up to-do lists on an epic scale

Microsoft has mucked up to-do lists on a scale you simply can’t imagine, a failure that spans multiple products and teams, like a lil’ bit of salmonella that contaminates the entire output from a factory.
Mobile

Apple reportedly chooses Intel to supply the modem for the first 5G iPhone

While some reports hinted that Apple was looking to move away from using Intel tech, a new report suggests the exact opposite. Reportedly, Apple has chosen Intel to supply 5G modems for Apple's first 5G-enabled iPhone, due in 2020.
Outdoors

GM is getting into ebikes, and it wants you to help name them

General Motors has just unveiled its first-ever electric bikes and has launched a $10,000 public contest to help name them. Tip: It's probably not worth suggesting "Bikey McBikeface."
Smart Home

No, Amazon Day isn’t yet another shopping event, but you may find it useful

Don't worry, Amazon Day isn't yet another online shopping extravaganza aimed at wrecking your monthly budget. Instead, it's a delivery option being tested for Prime Members that could actually be pretty useful.
Outdoors

Lime splashes $3 million on a campaign to encourage safer electric scooter rides

Keen to boost its image and keep local communities onside, scootersharing outfit Lime is spending $3 million on a campaign to teach its users how to ride more safely and responsibly.
Social Media

Facebook opens pop-up stores at Macy’s, but they’re not selling the Portal

Facebook has opened pop-up stores at multiple Macy's, though they're not selling Facebook's new Portal device. Instead, they're showcasing small businesses and brands that are already popular on Facebook and Instagram.
Smart Home

Amazon sends out physical toy catalog for kids of all ages this holiday season

Amazon confirmed it is shipping a printed holiday toy catalog, "A Holiday of Play," to millions of customers starting in November. The 68-page catalog has QR codes for many toys. A downloadable version links to each product on Amazon.
Mobile

Google confirms it will add Android support for foldable displays

It's already clear a few smartphones of 2019 will be foldable, and Google is embracing the trend. The company announced its adding Android support for foldable devices, which will allow apps to work seamlessly with the new form factor.
Mobile

Rugged Cat phones look to crack U.S. market through new deal with Sprint

The biggest name in rugged smartphones is launching a new device in the U.S. with Sprint. The Cat S48c is a tough, but affordable phone that can handle drops, water, dust, and extreme temperatures.
Cars

Bosch, Daimler team up to deploy autonomous Mercedes-Benz S-Classes in San Jose

In 1986, when Bosch and Daimler joined an autonomous car research project, the technology seemed overly futuristic. Now, the partners are aiming to make a production self-driving car by the early 2020s.