Tom Brady will quarterback Aston Martin's new marketing campaign

By Miles Branman Published May 20, 2017

Automakers and athletes have been pairing up for a very long time. It makes sense, of course — car brands find professional athletes with talents and personas that mirror the company’s products. Something about Roger Federer and Mercedes-Benz, for example, just works.

But which sports star would be the right mate for an exclusive automaker like Aston Martin? The British car brand known for its gorgeous designs and raucous V12 engines wouldn’t settle for just any pro — it would have to be someone highly accomplished. The winningest quarterback in NFL history might do.

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Yes, Tom Brady, five-time Super Bowl champion, four-time MVP, and part-time model will enter into a long-term partnership with Aston Martin. Apart from the irony that Brady — whose professional career was spent with the New England Patriots — is now teamed up with a British company, the collaboration is highly complementary.

Brady is a long-time fan and owner of Aston Martin products and will sync up on the company’s mantra: “For the love of beautiful.” Drawing upon his experiences on the field and his impressions of beauty in daily life, Brady will help steer Aston Martin’s new content series, “Category of One.”

“Tom is an inspirational leader and athlete who is clearly aligned with our view of Aston Martin,” said Aston Martin’s Vice President and Chief Creative Officer Marek Reichman. In addition to Brady’s work on the new marketing campaign, the football pro will help design a custom 2018 Aston Martin Vanquish S. The project will be revealed in segments over the next several months.

“Aston Martin exemplifies dedication to the craft of car making through a meticulous attention to detail,” Brady said. We suppose someone with precision in football mechanics would be able to spot precision in car making. All the inspiration he will ever need is parked in his garage: The 2017 Aston Martin DB11.

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Miles Branman doesn't need sustenance; he needs cars. While the gearhead gene wasn't strong in his own family, Miles…

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Slate Unveils $20K Electric Truck That Transforms Into an SUV

slate 20k ev blank roller 1 web

Slate Automotive, a new American EV startup, has just unveiled its first vehicle: a radically minimalist electric truck that can convert into a five-seat SUV. Dubbed the “Blank Slate,” the EV made its debut this week, instantly turning heads not just for its versatility but for its incredibly low price—starting under $20,000 after federal tax incentives.

Unlike Tesla and Lucid, which launched with high-priced luxury models, Slate wants to flip the model: start cheap, scale up.
At its core, the Slate Truck is a utilitarian, two-seat electric pickup designed for simplicity and affordability. But what sets it apart is its transformative potential. Thanks to a modular accessory system, the truck can be upgraded over time—including a kit that adds a rear seat, roll cage, airbags, and SUV body panels. This means buyers can start with a minimalist pickup and evolve it into a family-friendly SUV—either themselves or through Slate’s growing network of service partners.
Customization is central to Slate’s vision. Owners will be able to choose from over 100 accessories at launch, ranging from vinyl wraps and Bluetooth-ready audio systems to larger battery packs and off-road upgrades. The company encourages a DIY approach, offering tools and tutorials through “Slate University” to empower users to modify and maintain their own vehicles.
Powering the truck is a 52.7-kWh battery for up to 150 miles of range, or an optional 84.3-kWh pack targeting 240 miles. Fast-charging capabilities and Tesla’s NACS port come standard. The vehicle is rear-wheel-drive and delivers around 200 horsepower—enough for urban commuting and light-duty hauling.
What enables the low price is Slate’s stripped-down approach to manufacturing. There’s no paint shop, no stamping, and only one trim level—everything else is modular. The vehicle features steel wheels, crank windows, and a rugged plastic body designed to take a beating and still look good. It’s a rejection of the tech-saturated, high-cost vehicles dominating today’s market.
Despite the minimalist specs, Slate isn’t skimping on safety. The truck is engineered to meet top crash test ratings and comes equipped with up to eight airbags, active emergency braking, and forward collision warning.
Backing this ambitious approach is significant investor support—including Amazon founder and CEO Jeff Bezos. That backing, combined with a simplified production model, positions Slate to scale quickly once production begins in 2026.
Reservations are now open for $50 at slate.auto, with deliveries expected in late 2026. Whether Americans are ready for a stripped-down, shape-shifting EV remains to be seen, but Slate’s bet on affordability and customization could make it one of the most disruptive entries in the EV market to date.

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Waymo and Toyota explore personally owned self-driving cars

Front three quarter view of the 2023 Toyota bZ4X.

Waymo and Toyota have announced they’re exploring a strategic collaboration—and one of the most exciting possibilities on the table is bringing fully-automated driving technology to personally owned vehicles.
Alphabet-owned Waymo has made its name with its robotaxi service, the only one currently operating in the U.S. Its vehicles, including Jaguars and Hyundai Ioniq 5s, have logged tens of millions of autonomous miles on the streets of San Francisco, Los Angeles, Phoenix, and Austin.
But shifting to personally owned self-driving cars is a much more complex challenge.
While safety regulations are expected to loosen under the Trump administration, the National Highway Traffic Safety Administration (NHTSA) has so far taken a cautious approach to the deployment of fully autonomous vehicles. General Motors-backed Cruise robotaxi was forced to suspend operations in 2023 following a fatal collision.
While the partnership with Toyota is still in the early stages, Waymo says it will initially study how to merge its autonomous systems with the Japanese automaker’s consumer vehicle platforms.
In a recent call with analysts, Alphabet CEO Sundar Pichai signaled that Waymo is seriously considering expanding beyond ride-hailing fleets and into personal ownership. While nothing is confirmed, the partnership with Toyota adds credibility—and manufacturing muscle—to that vision.
Toyota brings decades of safety innovation to the table, including its widely adopted Toyota Safety Sense technology. Through its software division, Woven by Toyota, the company is also pushing into next-generation vehicle platforms. With Waymo, Toyota is now also looking at how automation can evolve beyond assisted driving and into full autonomy for individual drivers.
This move also turns up the heat on Tesla, which has long promised fully self-driving vehicles for consumers. While Tesla continues to refine its Full Self-Driving (FSD) software, it remains supervised and hasn’t yet delivered on full autonomy. CEO Elon Musk is promising to launch some of its first robotaxis in Austin in June.
When it comes to self-driving cars, Waymo and Tesla are taking very different roads. Tesla aims to deliver affordability and scale with its camera, AI-based software. Waymo, by contrast, uses a more expensive technology relying on pre-mapped roads, sensors, cameras, radar and lidar (a laser-light radar), that regulators have been quicker to trust.

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Aston Martin DBX S is the world’s most powerful SUV, if you ignore electric

Aston Martin DBX S

British brand Aston Martin has unveiled what it is the most powerful non-electrified SUV on the market in the DBX S. The new flagship SUV blends the dynamism of the DBX 707 with engine enhancements derived from the Valhalla supercar, to deliver what the company is promising to be a more engaging drive through increased power, reduced weight, and a more assertive design.

The DBX S continues Aston Martin’s tradition of using the ‘S’ suffix to denote higher-performance versions of existing models – something it first did back in 2004 with the Vanquish S.