Skip to main content

Why stop at stereo? Audi details new 3D sound system for the 2016 Q7

Audi 3D sound system
Image used with permission by copyright holder
If you like advanced in-car technology, the 2016 Audi Q7 should satiate most of your cravings for high-tech mobile gadgetry.

The full-size luxury SUV features a space-age virtual cockpit, Night Vision Assistant, all-wheel steering, and natural language speech recognition. It even equips a Predictive Efficiency Assistant that warns drivers of upcoming speed limit changes, towns, and road changes, and can also help map out the most economical route.

Recommended Videos

If you’re a true audiophile, though, the brand’s 3D sound system is a must-see … and hear.

The package places additional speakers high up in the cabin to simulate the spatial height of the original recording. In combination with an ‘intelligent calculation algorithm,’ the 3D unit modulates the signal from each speaker individually, resulting in a clearer, fuller sound.

“When an artist is singing from a stage, the floor, ceiling and walls of the concert hall reflect the sound with different time lapses,” Audi explains. “It bounces off the floor in just a few milliseconds, while it is only reflected by a wall 40 meters away after more than 200 milliseconds. Using these different sonic reflections, the algorithm is able to calculate a mathematical model of any recording room.”

Once the computer has constructed the model based off the information contained in the song, it adjusts the speakers to simulate the conditions of the original recording. That means no overly compressed digital tracks or blown out vintage recordings, just pure, authentic ambiance.

According to the automaker, mono, stereo, surround, streaming, radio, digital, and CD signals will benefit from the 3D calculation algorithm.

The 3D sound system will be going into production in 2015 with Audi’s Bang & Olufsen and Bose products.

Andrew Hard
Former Digital Trends Contributor
Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…
Lucid Gravity: range, charging, price, release date, and more
A Lucid Gravity electric SUV on the road.

There's finally another option in the world of electric SUVs. The Lucid Air has long been known as the electric car with the longest range, but Lucid is finally branching out with a bigger option -- the Lucid Gravity. It offers a similar design sensibility as the Air, with more room on the inside and pretty great performance.

The Lucid Gravity could well be the go-to electric SUV, at least when it comes to luxury options. Curious to learn more? Here's everything you need to know.
Lucid Gravity design
If you've seen the Lucid Air, you have an idea about the overall design of the Lucid Gravity. The car is sleek and stylish, and while it's not quite as unique-looking as the Air, it's clearly a premium car overall.

Read more
Norway has more EVs than gasoline cars on the road. Why?
Tesla Model 3 Highland Front

Norway hit a major milestone in the world of electric cars. The country is the first to have more EVs on the road than gas cars. And didn't just see more sales of EVs -- more people are driving EVs than internal combustion engine (ICE) vehicles.

According to a new report from the Norwegian road federation, as reported first by AFP, of the 2.8 million private cars registered the country, 754,303 are all-electric vehicles, compared to 753,905 that are gas-powered cars. Of course, you might notice a discrepancy in those numbers. In the mid-2000s, Norway instituted a big push for diesel fuel complete with tax incentives, and diesel cars remain the most common vehicle type in the country, accounting for over a third of vehicle registrations. But officials in Norway think that EVs will outnumber even diesel cars by 2026 -- which isn't surprising given the fact that the report highlights that in August, EVs accounted for a whopping 94.3% of new car registrations in the country.

Read more
Rivian R1S (2nd-generation) vs. Kia EV9: Should you pay more?
Rivian R1S Gen 2.

Electric crossovers have been plentiful for a few years now, but we're finally getting a solid selection of electric SUVs too. In fact, some of these electric SUVs are now on their second generation. The Rivian R1S has long been considered among the best options for those who want a three-row electric SUV -- and this year, the company unveiled an update to the vehicle. But it goes up against tough competition, like the Kia EV9, which has been hailed as a more affordable option that still offers an excellent overall experience.

So how does the second-generation Rivian R1S stack up the Kia EV9? They're certainly priced differently, but is the R1S worth that extra cash? Here's what you need to know.
Design
The second-generation Rivian R1S and the Kia EV9 are both three-row SUVs, so of course there are similarities in their design. They're both relatively large, and both look like SUVs when it comes to their overall shape.

Read more