Skip to main content

Shanghai Motor Show preview: Citroën Wild Rubis concept is a refined animal

Citroën is going wild at this year’s Shanghai Motor Show, literally. The French carmaker plans to show a crossover concept called the Wild Rubis that will give the brand a more premium feel.

The styling definitely makes a bold statement, even for a company known for out-there designs like the DS and CX. The giant chrome grille, which spears into some alien-looking headlights, makes the Wild Rubis look like a swaggering American SUV.

There’s also an interesting mix of curvy sheet metal and straight edges defining the roof. What appear to be rails for a roof rack are integrated into the sides of the car, framing the side and rear windows.

The designers didn’t go too wild with the Wild Rubis and Citroën says it is close to being production-ready. If it does enter production, the Wild Rubis will compete with small luxury crossovers like the Audi Q3 and BMW X1.

That explains why the Wild Rubis wears “DS” badges instead of the Citroën chevrons. Citroën reserves the DS badge for more stylish versions of its regular cars, including the lovely DS3 Racing.

In the future, Citroën also wants to add content to these models, turning DS into an upscale sub-brand. It could be like Citroën’s version of Lincoln, only with fewer identity crises.

The Wild Rubis will be the first step in that direction; it will be sold exclusively as a DS in China.

Premium pretensions aside, the Wild Rubis is still a Citroën. It’s based on the new modular EMP2 platform that will underpin other Citroën and Peugeot models.

The new crossover is also designed to accommodate a plug-in hybrid powertrain. Citroën will also sell it with the diesel-electric HYbrid4 powertrain found in sister brand Peugeot’s 3008 and 508.

No word yet on whether Citroën will deploy the compressed air hybrid system it unveiled back in January in the Wild Rubis. The crossover will probably beat this experimental tech to market.

Citroën plans to exhibit the Wild Rubis at the 2013 Shanghai Motor Show later this month and put it on sale in Europe and China by the end of the year.

Is this concept car too wild – or not wild enough? Tell us in the comments.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Mercedes-Benz G580 vs Rivian R2: Is the much cheaper Rivian actually better?
2025 Mercedes-Benz G580 from three quarter view.

Mercedes-Benz has finally taken the wraps off of the new "Mercedes-Benz G580 with EQ Technology." Yeah, it's a mouthful, but it's basically a new electric G-Wagon. It looks a lot like the G-Wagon you know and love, but with an electric powertrain and a battery. It's not the only electric SUV out there, however, and there are some great ones -- like the Rivian R2.

Both the Mercedes G580 and the Rivian R2 have a lot going for them, but they also approach the electric SUV slightly differently. Is one better than the other? I put the two head-to-head to find out.
The approach that the two vehicles take to design is quite different -- and you might like one better than the other.

Read more
Mercedes-Benz G580 vs GMC Hummer EV: rugged EVs face off
2025 Mercedes-Benz G580 from three quarter view.

There's finally an electric G-Wagon. Mercedes-Benz unveiled the new vehicle, officially called the Mercedes-Benz G580 with EQ Technology, after months of rumors and camouflaged sightings. But it's not the only rugged electric vehicle out there. In fact, there are quite a few EVs that could be considered rugged -- like the Rivian R1S, the Rivian R2, and, of course, the Hummer EV.

But how do the Mercedes-Benz G580 and GMC Hummer EV compare? Is one a better rugged electric vehicle than the other? Here's a look at the two vehicles, head to head.
If you love the look of recent-generation G-Wagons, you'll love the look of the new G580. To be sure, it isn't exactly the same as other recent models, but it's certainly close, with a squared-off design and sharp corners. It keeps the metallic ladder frame panels and the flat roofline, and it's available in a variety of colors.

Read more
The Kia EV3 could be the cheap electric SUV we’ve been waiting for
White Kia EV3

The Kia EV9 was already one of the cheapest ways to get an electric SUV, but now the company is taking things to the next level. After teasing the Kia EV3 last year, the car is now official.

The EV3 is built to be a slightly smaller, cheaper version of the EV9 -- following the path of the Rivian R2, which arrived after the Rivian R1S. It's certainly not as technologically advanced as the EV9, but it still looks unmistakably like a modern Kia, and is clearly a sibling of the larger SUV. On the outside, the vehicle has the same split taillights and very similar Tiger Face front. But it is quite a bit smaller. The vehicle will be available in nine finishes -- however only "Aventurine Green" and "Terracotta" are being announced right now.

Read more