Want a Ferrari? ‘Dream’ on as carmaker deliberately cuts sales to preserve exclusivity

Ferrari 458

Ferrari is a distinctive automaker; make no doubt about it.

Ferrari, like virtually every automaker, wants to delight and attract buyers with its offerings. Unlike every other automaker, though, Ferrari doesn’t want to sell too many of those vehicles.

“When you buy a Ferrari you buy a dream, and customers must be reassured that we will preserve that dream,” said Luca di Montezemolo, Ferrari Chairman, to Autocar. “We will slow down our manufacturing pace accordingly.

This is sad news for us. We had hoped Ferrari, like Porsche, would make a push to diversify its offerings to include an SUV and maybe even a smaller, entry-level car. Instead, Ferrari is moving in the opposite direction, pushing buyers looking for such products to its sister company, Maserati.

In 2012, Ferrari sold 7,318 cars. For 2013, it wants to sell fewer than 7,000 – not including the 499 LaFerraris it’s already sold.

Eager to offer ultimate exclusivity, Ferrari will decrease sales while at the same time increasing profits with greater vehicle personalization.

Presently, more than half of Ferrari’s annual sales come from Europe and the Middle East. With its new marking strategy, the Italian automaker will focus more equally across the USA, Europe, the Middle East, the Far East, and China.

Wearables

Focals succeed where Google Glass fumbled (but do we really need smartglasses?)

It’s been seven years since Google took the wraps off Google Glass. Now, we’re finally getting a modern-day equivalent we want to wear. North’s Focals combine subtle style with an intuitive interface to craft smartglasses you’ll…
Product Review

Bigger battery and folding top add appeal, but BMW’s i8 remains ultra-niche

Want a high-performance vehicle that's more than just a frightening driving experience? Desire the look and feel of a sports car with the road manners of a luxury commuter? The BMW i8 is for you.
Mobile

Buying a Galaxy S10? Here's how to sell your old Galaxy phone

If you’re preparing to upgrade to a shiny new Samsung Galaxy S10 or S10 Plus, then you will want to turn your old Galaxy into cash. Follow our guide on how to sell your old Samsung Galaxy for the best results.
Product Review

SVS's stunning Prime speakers go wireless with (mostly) brilliant results

The latest offering from SVS is a wireless way to enjoy the company’s incredible sound. While they do come with a few caveats, those looking for gorgeous sound in a stunning package will want to give them a long look.
Cars

The hottest of all Mini hatches is coming with a Batman-approved design

The Mini John Cooper Works GP concept first seen at the 2017 Frankfurt Motor Show will go into production in 2020, Mini has confirmed. The John Cooper Works GP is the ultimate performance version of the Mini Cooper.
Cars

Report: Amazon and General Motors may invest in electric pickup company Rivian

General Motors and Amazon may invest between $1 billion to $2 billion for minority stakes in U.S. startup Rivian, an all-electric truck company, Reuters reports. Rivian introduced the R1T pickup at the 2018 Los Angeles Auto show.
Cars

Ford F-150 recall: Fault could cause vehicle to downshift into first gear

Ford is recalling 1.48 million F-150 vehicles over a potential fault that could cause it to suddenly downshift into first gear. The automaker said it's currently aware of five accidents related to the issue.
Cars

Volkswagen’s hot-rodded T-Roc R is ready to shred its tires to confetti

Volkswagen released a teaser sketch to preview a hot-rodded SUV named T-Roc R. Insiders suggest it will be closely related to the mighty Golf R, meaning it will pack a turbocharged, 2.0-liter four-cylinder engine rated at about 300…
Cars

Honda’s Urban EV is shaping up to be a high-tech, high-style electric city car

Honda will travel to the 2019 Geneva Auto Show to unveil a close-to-production prototype that previews an adorable, city-friendly electric car. The Urban EV will offer about 155 miles of range, and its interior is a tech lover's dream come…
Cars

Audi’s Geneva-bound Q4 E-Tron concept will give us a glimpse of the future

Audi has released a trio of teaser sketches to preview the Q4 E-Tron concept. Scheduled to make its debut at the 2019 Geneva Auto Show, the design study takes the form of an electric SUV with a muscular design and a tech-filled interior.
Cars

Tesla’s Dog Mode lets good Samaritans know that Fido’s A-OK

Tesla's latest over-the-air software update adds two features called Sentry Mode and Dog Mode. Sentry Mode records footage and alerts the owner if someone breaks in, while Dog Mode runs the A/C so owners can safely keep their dogs in their…
Cars

Rock out in the carpool lane with Singing Machine’s Carpool Karaoke microphone

Carpool Karaoke fans can count down the days till summer. That's when Singing Machine's Carpool Karaoke microphone will be available. Connect the Carpool Karaoke Mic to your car radio to make your next road trip a mobile karaoke party.
Cars

Bentley Bentayga Speed surpasses Lamborghini Urus as world’s fastest SUV

The Bentley Bentayga Speed has wrested the title of world's fastest SUV from its cousin, the Lamborghini Urus. But the Bentley is just 1 mph faster than the Lamborghini. It requires 626 horsepower to achieve that top speed.
Emerging Tech

With CabinSense, cars will soon know who’s riding in them and respond accordingly

What if your car could know who's riding in it and customize the entertainment and safety options accordingly? That’s what's promised by the new CabinSense in-car Occupancy Monitoring System.