Hyundai tries to shirk ‘stereotypical luxury cues’ in unique Vision G Concept

Hyundai is not the same brand it was 10 years ago. In fact, the Korean automaker has done such a 180 that most buyers barely seem to remember the econoboxes that used to dwell on dealer lots.

In rapid form, Hyundai has advanced from its initial identity as a bargain automaker with a killer warranty to a producer of desirable products. Potent engines, best-in-class convenience technology, and attractive styling are the new measures of the brand … but its work isn’t finished yet.

Hyundai has made it clear that it’s gunning for higher tiers of luxury. With the new Genesis sedan, build quality and refinement have progressed, and the automaker is poised to tread on the hallowed ground of German automotive royalty.

During Monterey Car Week at the Los Angeles County Museum of Art (a fitting setting), Hyundai revealed its Vision G Coupe Concept, an elegant design study that previews the future of Hyundai’s styling and luxury appointments.

“The design is our interpretation of the idea that Hyundai breathes into all of its vehicles — a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues,” said Peter Schreyer, Hyundai’s president and chief design officer, in a press release.

The coupe features clean lines, a long hood, high hip-line, and other signature styling traits of modern luxury vehicles. Hyundai’s new grille and Genesis badging help bring the design into production view, and we can expect the new Genesis coupe and Equus successor to borrow visual cues from the concept. Hyundai needs a halo car, though, and it’s interesting to imaging the Vision G becoming a Mercedes-Benz S-Class Coupe for the brand.

Under the hood is Hyundai’s well-loved Tau 5.0-liter V8, which develops 420 horsepower and 383 pound-feet of torque. With the right transmission and a lean body, a production version of the Vision G could be a genuine performer.

Inside, Hyundai has taken an elegant leap forward with diamond-quilted leather, exposed wood trim, a large LCD infotainment screen, and a clear digital gauge cluster. The lack of button redundancies would undoubtedly be frustrating, but the concept gets a pass for its clean layout.

Pebble Beach is undoubtedly the perfect setting for Hyundai’s refined aspirations.

Emerging Tech

Smarter cities need smarter addresses. And you just need 3 words

To make really smart transportation choices, more precise location data will have to be integrated with citywide transportation data. Here’s how one company is mapping the world by using just three words.

Startup Rivian exits stealth mode with a bold promise to electrify off-roaders

Electric car startup Rivian has finally turned off stealth mode and provided details about what it's been working on since 2009. It will build battery-powered off-roaders instead of taking on Tesla and others in the luxury EV segment.
Emerging Tech

Intel’s new ‘neural network on a stick’ aims to unchain A.I. from the internet

To kick off its first developer conference in Beijing, Intel unveiled the second generation of its Neural Compute Stick -- a device that promises to democratize the development of computer vision A.I. applications.

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.

Our favorite fuel-efficient cars are as frugal as they are fun

You don't need to opt for a hybrid or an all-electric ride in order to achieve good fuel economy. These vehicles pack both performance and style, whether you're in the market for a luxury sedan or a game-changing pickup truck.

Lamborghini transforms the Urus SUV into a dual-purpose race car

Breaking stereotypes and tradition, Lamborghini has turned the Urus SUV into a race car that's equally at home on a paved track and on a dirt trail. The ST-X concept gets bigger air intakes, a full roll cage, and center-locking alloy…

Jaguar’s V2X technology will keep you from getting stuck at red lights

Jaguar wants to make sure you never have to rush through a yellow light again. The carmaker is building tools that will tell you what speed you'll need to drive to avoid getting stuck at a red light.

Drool over Lamborghini’s latest dream machine: The one-off SC18

The Lamborghini SC18 was built by the automaker's Squadra Corse racing department at the request of a customer. Based on the Lamborghini Aventador, it features upgraded aerodynamic aids and reduced weight.

Nissan chairman Carlos Ghosn ousted, arrested after whistleblower cries foul

Nissan will oust chairman Carlos Ghosn after an internal investigation revealed he underreported his salary to Japan's financial authorities for years. Greg Kelly, one of Nissan's representative directors, will leave for the same reason.

Tesla owners will soon be able to summon a repair van in a few taps

Tesla CEO Elon Musk tweeted out plans to expand the Tesla mobile app so Tesla owners can request on-demand service for common problems from Tesla Ranger mobile service vehicles in just a few taps.

2019 Crosstrek Hybrid has something no Subaru has ever had

The 2019 Subaru Crosstrek Hybrid is the Japanese automaker's first production plug-in hybrid vehicle. It will go on sale before the end of the year. Subaru relied on plug-in hybrid tech from Toyota to make the Crosstrek Hybrid a reality.
Digital Trends Live

Digital Trends Live: Nissan turmoil, product designer Jae Yoo of Nerf, and more

For today's episode of Digital Trends Live, we turn our attention to the L.A. Auto Show and Lamborghini's race-ready version of the Urus. We also speak with Jae Yoo of Nerf and MLS defender Zarek Valentin about their origins, modern tech…
Product Review

While other crossovers dabble in dirt, Toyota's truck-like RAV4 doubles down

The 2019 Toyota RAV4 gets a clean-sheet redesign, ditching the previous generation’s car-like styling for truck-like toughness. Toyota’s compact crossover also gets more tech and new powertrains.

Mini’s most extreme hot hatchback will hit the streets in 2020

The Mini John Cooper Works GP concept first seen at the 2017 Frankfurt Motor Show will go into production in 2020, Mini has confirmed. The John Cooper Works GP is the ultimate performance version of the basic Mini Cooper.