Skip to main content

Not ludicrous: Jaguar's drive toward an electric car should put Tesla on notice

2016 Jaguar XJ
Image used with permission by copyright holder
England-based Jaguar is making huge investments in battery-powered drivetrains in order to beat its rivals to the lucrative premium electric car segment. The company’s plans haven’t been made public yet, but a recent report reveals it’s busily developing at least two electric models that are set to debut before the end of the decade.

Jaguar’s first-ever all-electric model will take the form of a four-door coupe that will be about the same size as the XJ, the company’s current flagship model. Called X590 internally, it will ride on a new platform designed with a focus on electric mobility and autonomous driving. The autonomous tech is currently being developed in-house, but the hardware that makes up the electric drivetrain will be sourced externally, according to Automobile Magazine.

Project X590 will fight in the same segment as the Tesla Model S, and it could replace the XJ (pictured) altogether if it’s popular enough. However, the current-gen XJ will stick around for at least a few more years in case the electric sedan fails to catch on as planned and Jaguar needs a gasoline-burning flagship.

Jaguar’s electric car offensive also includes an SUV with a head-turning design. It’s scheduled to arrive later than the sedan so details about it are a little murky, but insiders have hinted that the lineup will include both rear- and all-wheel drive models and no less than three battery-pack options. It will be built alongside the X590 by contract manufacturer Magna Steyr in Austria starting in 2019. Jaguar believes it can sell up to 30,000 examples of the sedan annually, and up to 50,000 examples of the SUV because it will cost less.

Read more: How Jaguar – Land Rover is designing cars that will drive better than you

Developing electric cars is expensive, and there are already two casualties in Jaguar’s product portfolio that can be chalked up to the upcoming EVs. The first is the successor to the XK, which was expected to take the form of a high-end 2+2 coupe built on a stretched version of the F-Type‘s platform, and the second is the production version of the C-X75, a supercar that seemingly has more lives than a cat.

Editors' Recommendations

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
What are the different types of electric car chargers?
Electric car home charger

As we head into a world of electric cars, charging is the biggest concern for many first-time buyers. It makes sense. While the hype for electric cars themselves is arguably justified, the biggest drawback is the fact that you have to charge them, and right now, that can be a bit of a hassle.

That’s not only because of the fact that you have to wait to charge — but also because of the fact that there are different types of electric car chargers, and you may not be able to charge an electric car with all of those different types.

Read more
Tesla recalls electric Semi truck just months after launch
tesla electric semi truck debut delivery rec

Tesla has issued a recall for its all-electric Semi truck just three months after it launched.

According to a notice published online by the National Highway Traffic Safety Administration (NHTSA), the voluntary recall involves an “electronic parking brake valve module [that] may fail to move into the park position when the parking brake is activated.”

Read more
Pros and cons of buying a used electric car
Front three-quarters view of a 2023 Kia EV6 GT in a desert setting.

Electric cars have come a long way over the past few years. Gone are the days when the thought of an electric car was a novelty — these days, EVs are common, (mostly) available, and for the most part, refined.

But they’re also still relatively expensive, especially for a good one. That’s exactly why you might be thinking about buying a used one.

Read more