Skip to main content

Jaguar Sayer concept might be the only part of a car you’ll own in 2040

Jaguar sayer concept
Image used with permission by copyright holder
Jaguar – Land Rover envisions a future where cars are autonomous, fully connected, electric, and shared. Its newest concept takes us on a trip several decades into the future by previewing an intelligent removable steering wheel that doubles as a personal assistant. The Jaguar Sayer concept could become the only part of a car motorists actually own.

The concept is named after Malcom Sayer, a prominent designer who worked for Jaguar between 1951 and 1970. Some of his most notable designs include the race-winning D-Type, the iconic E-Type, and the XJS. It’s a tribute to a man who helped make Jaguar what it is today, but there is nothing retro or historic about the cutting-edge Sayer concept. It takes the shape of an oval-shaped, spoke-less unit with an elegant brushed metal fascia and two integrated information displays.

Sayer remains docked in the driver’s home when it’s not in use. It records each user’s agenda and sends them reminders when appropriate. For example, it knows when the user needs to wake up earlier than usual to drive to a meeting, and it relies on artificial intelligence (AI) to decide when to send an autonomous car to pick them up based on approximately how much time it takes them to get ready. It also uses navigation data to suggest where the driver might want to take the wheel, such as when traveling on a twisty road without a lot of traffic.

While the future is autonomous, Jaguar stresses motorists will still want to take the wheel from time to time. Car-sharing programs will give them a much wider selection of models to drive on a regular basis. It will be possible to reserve a humble sedan for the daily commute, a powerful coupe for a weekend getaway, a pickup truck for a quick run to the hardware store, and a crossover for a week-long vacation with the family. Sayer was designed to function in all of these applications, and more.

The Sayer concept made its debut during the first-ever Jaguar – Land Rover Tech Fest. It also equips a futuristic concept named Future-Type built to explore what mobility will look like in 2040 and beyond.

Editors' Recommendations

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
BMW and Jaguar-Land Rover set aside their differences to develop new EVs
BMW Concept iX3

Rivals BMW and Jaguar-Land Rover announced they're joining forces to offset the high costs of developing components for electric cars. The two companies will form a jointly operated team of researchers to take BMW-developed technology to the next level during the 2020s. The project will be based near BMW's headquarters in Munich, Germany.

The two companies will focus on developing electric motors. They are both bringing a tremendous amount of experience to the table, but they'll start their collaboration with technology developed by BMW. The central component of the partnership is a unit that encompasses the electric motor, the transmission, and the electronics needed to make it work into a single unit. BMW noted the motor doesn't use rare-earth elements.

Read more
Jaguar Land Rover tests sensory steering wheel to combat distracted driving
Jaguar Land Rover "sensory steering wheel"

Modern cars have lots of built-in distractions. Elaborate touchscreen infotainment systems, digital gauge clusters, and head-up displays all try to give the driver information, but they also require drivers to take their eyes off the road. Jaguar Land Rover (JLR) is trying to combat the problem with what it calls a "sensory steering wheel." By heating or cooling the wheel, JLR claims it can give turn-by-turn directions without forcing a driver to look away from the road.

Developed in partnership with Glasgow University, the steering wheel's temperature can be changed from hot to cold by up to 6 degrees Celsius (42.8 degrees Fahrenheit). By heating one side and not the other, the steering wheel tells drivers when to turn left or right, according to JLR. Temperature changes can also be used to tell drivers when to change lanes, or provide advance warning when approaching an intersection, according to the automaker. In possible future self-driving cars, the paddle shifters could be heated or cooled to indicate when the handover between human driver and autonomous system is complete, JLR said. The automaker has conducted limited autonomous-driving tests, and plans to supply the Jaguar I-Pace electric SUV to Waymo.

Read more
Jaguar’s Smart Wallet rewards drivers for reporting traffic jams and potholes
Land Rover Smart Wallet

Increased connectivity inevitably makes cars more expensive by adding a degree of complexity. Jaguar-Land Rover is testing an intriguing feature that promises to let buyers recoup at least some of their investment by allowing their car to record important data and send it back to the automaker or to select third-party companies. It's part of an effort to mine as much real-time, real-world data as possible.

Still in the pilot phase, Jaguar's Smart Wallet technology aims to fight privacy anxiety by rewarding drivers who allow their cars to detect traffic jams, weather conditions, and even potholes. The firm is using its F-Pace and the Range Rover Velar made by sister company Land Rover to test the technology in and around its software engineering center in Shannon, Ireland.

Read more