Skip to main content

Can GM’s Maven ridesharing service make it big in New York City?

Maven in New York City
Image used with permission by copyright holder
General Motors’ Maven is now a nationwide mobility-service brand, but it started out as a relatively limited operation in 2015, offering carsharing services to residents of luxury apartment buildings in New York City. Now Maven is returning to the Big Apple in full force.

For the first time, Maven is offering car sharing to the general public in New York. It’s deploying more 80 cars in Manhattan, with plans to expand to the city’s outer boroughs in the future. Cars are available for hourly or daily rentals, coordinated through Maven’s smartphone app.

Maven currently operates in 17 North American cities, and many of those don’t have the dense public-transit network most New Yorkers rely on to get from place to place. But Maven believes its carsharing service can still be a valuable transportation tool by making it easier for residents to get out of the city.

Owning a car in New York City just for the occasional trip to Long Island, New Jersey, or Connecticut admittedly doesn’t make a lot of sense. Yet that’s what many New Yorkers do, because once you leave Manhattan, public-transportation options start to dwindle very quickly. Maven believes car sharing can fill that niche, and virtually eliminate the need for New Yorkers to own their own cars.

The New York City carsharing fleet includes “carefully selected lifestyle-oriented cars,” according to a Maven press release. As a GM brand, Maven can pull cars from Chevrolet, Cadillac, Buick, or GMC. One vehicle specifically mentioned was the Cadillac Escalade, which probably wouldn’t be most people’s first choice for navigating New York traffic.

In certain other cities, Maven also offers rentals to Lyft and Uber drivers alongside its carsharing service. Earlier this month, it expanded on that concept with Maven Gig, a new service that lets customers rent a Chevrolet Bolt EV and use it for multiple freelance services simultaneously. Maven Gig is limited to Los Angeles, San Francisco, and San Diego, but it way expand to other U.S. cities in the future.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Spotify playlist offers the familiar sounds of pre-pandemic New York
noise reduction new york city

New York City is still in lockdown as it continues to grapple with the appalling effects of the coronavirus pandemic.

With most businesses in the usually bustling city ordered to close in mid-March in a bid to slow the spread of the virus, the unique sounds of the Big Apple have slipped away, leaving its inhabitants wondering how long it'll be before life returns to normal.

Read more
It’s the end of the road for GM carsharing service Maven
maven car sharing

General Motors (GM) is shuttering its Maven carsharing service four years after it launched.

Signs that the app-based service was in trouble came almost a year ago when Maven pulled out of eight of the 17 North American cities where it operated, including New York, Boston, and Chicago. It remained operational in cities such as Los Angeles, Detroit, and Toronto, and Washington, D.C., but now the entire service will be closed down.

Read more
Mysterious drone tells New Yorkers to socially distance during pandemic
Drone Sunset

A video has surfaced apparently showing a drone with a loudspeaker telling New Yorkers to maintain social distancing to help slow the spread of the coronavirus, officially known as COVID-19.

The clip (below), which was reportedly recorded at a Manhattan park on Saturday, was posted online by CBS News.

Read more