Mitsubishi has big plans for the total solar eclipse, and with good reason

Mitsubishi Eclipse Cross teaser
When your new SUV is named Eclipse Cross, you have to do something for the total solar eclipse.

So Mitsubishi is making plans to live-stream the eclipse from a prime viewing spot, and its new Eclipse Cross will be on hand, of course. The total solar eclipse will be the first to be seen from coast to coast in 99 years, but will only be visible in a narrow band of the country. If you’re not in that narrow band, and are willing to view the eclipse through a filter of marketing, Mitsubishi’s live-stream might be an option worth checking out.

The automaker secured a spot in Salem, Oregon, within the “Path of Totality,” the band of sky where the eclipse is expected to be visible. Mitsubishi will have three cameras on hand to capture the eclipse for the live-stream. It will also photograph the Eclipse Cross with the eclipse in the background, which should just about peg the pun meter. Mitsubishi’s live-stream begins at 9 a.m. Pacific on August 21, and can be viewed on the automaker’s Eclipse Cross webpage. The social media hashtag is #totaleclipsecross.

While Mitsubishi is using the natural phenomenon to promote it, the Eclipse Cross is named after a different kind of eclipse. The name is actually a reference to the old Mitsubishi Eclipse, a sporty car built from 1989 to 2011 that became a staple of the 1990s and early 2000s tuner culture, including some prominent appearances in the Fast and Furious franchise.

The Eclipse Cross shares nothing but a name with the Eclipse, which was sold as a coupe and convertible over its lifespan. Instead of emphasizing performance, Mitsubishi is trying to cash in on the booming SUV craze. It’s admittedly a smart move for an automaker that seems to have lost its way lately. Unveiled earlier this year at the 2017 Geneva Motor Show, the Eclipse Cross won’t hit U.S. showrooms for a few more months at least.

Mitsubishi isn’t the only automaker with eclipse-related plans. Volvo will dispatch a fleet of its XC60 SUVs to record the eclipse in a number of formats. The Swedish automaker plans to capture photos, 360-degree videos, and even a virtual-reality element.

Home Theater

Step aside set-top boxes, the best streaming sticks are tiny and just as powerful

Which streaming stick reigns supreme? We pit the Chromecast and Chromecast Ultra against the Roku Premiere, Roku Streaming Stick+, and the Amazon Fire TV Stick 4K to help you decide which one will be the best fit in your living room.
Movies & TV

The best movies on Amazon Prime right now (December 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Home Theater

Here’s why you’re not getting Netflix in HD or 4K, and how to fix it

Are you having trouble watching your favorite movies or TV shows on Netflix in HD or 4K? We explain why loading takes so long, why the picture quality fluctuates, and what you can do about it.
Cars

These winter-warrior cars will never leave you out in the cold

Snow can be an absolute pain if your vehicle isn't optimized to handle that sort of terrain. If brutal snowstorms are an annual part of your life, we recommend you pick up one of these winter-ready vehicles.
Cars

2020 Toyota Supra caught hiding in a trailer without a shred of camouflage

Toyota's plan to once again lure enthusiasts into showrooms involves bringing back the Supra, one of its most emblematic nameplates. Here's what we know so far about the upcoming coupe, which Toyota is developing jointly with BMW.
Cars

Driving a prototype 2020 Passat at Volkswagen’s Arizona Proving Ground

Volkswagen’s Arizona Proving Ground is where new cars are tested to the breaking point, including the 2020 Passat midsize sedan. Ride along as the new Passat completes testing ahead of its 2019 launch.
Cars

NYC mandates minimum wage for Uber, Lyft, other app-based rideshare drivers

New York City's Taxi and Limousine Commission approved a rule that drivers for companies such as Uber and Lyft must be paid at least minimum wage, even though they are independent contractors. The new pay rate includes operating costs.
Cars

LM Industries’ autonomous shuttles head to Phoenix, Sacramento campuses

LM Industries will deploy Olli low-speed autonomous shuttles at school campuses in Arizona and California as part of its ongoing "fleet challenge," which asks local groups to propose uses for autonomous vehicles.
Cars

Bosch’s CES-bound shuttle concept takes us on a trip to a not-too-distant future

Bosch envisions a future in which driverless shuttles occupy their own market segment. The German firm won't build the shuttles, but it wants to provide everything else, ranging from the drive system to the apps used to hail them.
Emerging Tech

A lidar-equipped truck knows exactly how much de-icer to apply on roads

Lidar is best known as the laser-based technology that helps self-driving cars sense their surroundings. But the city of Knoxville has another, more seasonal use for it: De-icing roads.
Product Review

Boring takes a back seat as 2019 Corolla Hatchback mixes fun with practicality

We drive the 2019 Toyota Corolla Hatchback, the latest hatchback to bear the Corolla name. As the best-selling nameplate in automotive history, Toyota has high expectations to meet. This model mostly lives up to the legacy.
Cars

Hertz speeds up car rentals with biometric scan technology

Biometric security technology that uses face, fingerprint, and voice recognition is gaining traction, with Hertz emerging as the latest company to incorporate it into its daily operations.
Product Review

Inside Maserati's Levante SUV beats the heart of a Ferrari

Maserati’s luxury SUV gets a shot in the arm by way of Ferrari-derived V8 power, but is it enough to go toe-to-toe with the established players in the high performance sport-utility segment? Let’s find out.