Something strange is going on in the used automotive vehicle market, and the oddity centers around what’s widely considered one of the ugliest vehicles ever built.
AMC’s Breaking Bad may have wrapped up production two years ago, but apparently lingering impressions have been left on the millennial generation, specifically in their search for a “cool” car.
Edmunds.com is reporting that several discontinued vehicles, including the much-despised Pontiac Aztek are becoming hot commodities on the used car market, specifically among millennial buyers.
The Dodge Magnum station wagon, which ended production in 2008, had the highest rate of millennial car buyers of any used vehicle this year through June, an Edmunds study of Polk data released today showed. About 28 percent of Magnum buyers were between ages 18 and 34, which far exceeded the industry average.
Other discontinued vehicles, including the Aztek, Chrysler Pacifica, and Chevrolet TrailBlazer are selling well among millennials.
“Millennials are more practical used-car shoppers than we might otherwise credit them,” Edmunds.com analyst Jeremy Acevedo said in a news release. “They may not go into the shopping process targeting these lesser-known vehicles, but when they see how their price tags stack up against other, better-known vehicles, they suddenly become a lot more attractive.”
The Aztek had the sixth-highest share of millennial buyers of any car this year through June and has been among the 10 vehicles with the highest millennial share in four of the last five years. Acevedo believes the Aztek’s surge in popularity is attributed in part to its starring role as Walter White’s (Bryan Cranston) wheels of choice in Breaking Bad.
As for the vehicle segment buyers ages 18-34 most avoid, convertibles take the cake … but I don’t consider it “news” that the younger generation doesn’t lust for a used Chrysler Sebring.
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