Skip to main content

Porsche’s stunning 1990s throwback sold for much more than anyone expected

Restomodding, the process of restoring a classic car with modern or updated components, is an increasingly popular trend among enthusiasts. California-based Singer has hogged the spotlight in recent years — and justifiably so considering the stunning quality of its creations — but now Porsche joined the party to celebrate its 70th anniversary in style. The German company introduced a gorgeous, one-off 911 named Project Gold in August and just sent it to its new home.

All told, it took Porsche more than a year and a half to complete the project. Project Gold crossed the auction block in October 2018 at Porsche’s $100 million Atlanta Experience Center and sold for $3.1 million after the company received 37 bids for the car. Porsche Foundation, a German charity focused on education and social issues, received the proceeds from the sale. The buyer’s identity hasn’t been made public but keep an eye out for it the next time you attend a car show.

Like Digital Trends predicted, Project Gold started life as a 993-generation 911 from the 1990s. Porsche sought input from its team of designers and engineers to make tasteful modifications to it. Completely stripped of its original paint, the body shell went through the same corrosion-protection and painting process applied to brand-new cars. The company selected an eye-catching color called golden yellow that’s also seen on the 911 Turbo S Exclusive Series introduced in early 2018. Black wheels with gold pinstripes add a touch of contrast to the design.

After painting the body, Porsche’s Classic center began the meticulous process of rebuilding the car using new parts whenever possible. The attention to every last detail inside and out is stunning. It helps that the Classic division has a selection of about 6,500 genuine parts that fit the 993-generation 911. It built a brand-new 3.6-liter flat-six engine and twin-turbocharged it to achieve a 450-horsepower output. The air-cooled six-cylinder sends its output to the 911’s four wheels through a six-speed manual transmission. Lighter than a modern-day 911, Project Gold delivers supercar-like performance with a retro-flavored twist. The catch is that it’s not street-legal in the United States, presumably because it’s titled as a 2018 car.

Right now, Porsche stresses Project Gold is a one-off model developed and built solely to celebrate its 70th anniversary. It’s not officially planning to launch an in-house restomodding service to rival Singer and RUF, but we wouldn’t be surprised to see one established in Germany or in the United States sooner or later — especially considering enthusiasts reacted favorably to Project Gold.

Updated 10-29-2018: Added Project Gold’s selling price.

Editors' Recommendations

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
Rivian R2 vs. Kia EV9: battle of affordable electric SUVs
Kia EV9 GT-Line Three Quarters

The long-awaited Rivian R2 has finally been announced, and it's an excellent option for those who want an electric SUV that doesn't completely break the bank. Sure, the R2 isn't cheap -- but it's a whole lot cheaper than most other EVs out there, especially when it comes to SUVs. But Rivian isn't the only company trying to tackle the problem of the budget electric SUV. The Kia EV9 is finally available, and it too offers a modern design and a range of helpful features.

Given the fact that the Rivian R2 and Kia EV9 are two electric SUVs in a similar price range, you might be wondering which is better for your needs. That's why we put the Rivian R2 and the Kia EV9 head-to-head.
Design
Both the Rivian R2 and the Kia EV9 are actual SUVs -- not crossovers pretending to be SUVs, like plenty of other EVs out there. The two vehicles offer big, boxy designs and plenty of interior space, making them excellent options for families or those who need that extra storage.

Read more
Rivian R2 vs R1S: How will Rivian’s cheaper SUV compare?
The front three-quarter view of a 2022 Rivian against a rocky backdrop.

Rivian has finally unveiled the R2, its long-awaited attempt at a more affordable electric SUV. The new vehicle may not be available just yet, but fans of Rivian's design aesthetics and feature set are already looking forward to being able to order the new car. The R2 is targeted at being a more affordable take on the electric SUV and will sit alongside the flagship-tier R1S.

Let's get this out of the way right now: The R1S is most likely going to be a better vehicle than the R2. Rivian isn't replacing the R1S with the R2 — it's releasing the R2 as a more affordable alternative, and there will be some compromises when buying the R2 over the R1S.

Read more
Cybertruck production reportedly halted over pedal issue
Tesla CEO Elon Musk behind the wheel of a Cybertruck.

Tesla CEO Elon Musk behind the wheel of a Cybertruck. Tesla

Tesla’s Cybertruck has been hit by a production delay caused by an issue with a part of the vehicle, a number of media reports have claimed.

Read more