Prepare to drool over Project Gold, Porsche’s birthday present to itself

Porsche Project Gold teaser

Resto-modding, the process of restoring a classic car with modern or updated components, is an increasingly popular trend among enthusiasts. California-based Singer has hogged the spotlight in recent years, and justifiably so considering the stunning quality of its creations, but Porsche is joining the party to celebrate its 70th anniversary. The German company released a teaser video to preview a one-off 911 called Project Gold.

Project Gold remains shrouded in secrecy. Porsche explains it started the build with a classic 911 body and sought input from its designers and engineers to modify it. We don’t know what shape the body was in when Porsche purchased it, but one of the teaser videos reveals that a tremendous amount of work went into making it like-new. It looks like the car started life as a 993-generation model but it’s difficult to tell without knowing the full scope of the modifications.

Porsche isn’t ready to talk about technical specifications yet. It dropped a major hint in a video highlighting the hand-upholstered seats, though. Leatherworkers upholstered the seats in black upholstery with gold contrast stitching and embroidered turbo emblems into the front headrests. Gold might have started life as a 911 Turbo made during the 1990s. We’ll find out more information as Porsche releases additional teaser images during the coming weeks.

Project Gold will make its debut online on August 24, according to Autoblog. It will greet the public for the first time a month later during the Rennsport Reunion held in northern California before crossing the auction block on October 27 at Porsche’s $100 million Atlanta Experience Center. Air-cooled Porsche 911s are extremely valuable; we can’t imagine a one-off model customized by Porsche to celebrate an important milestone selling for under $1 million.

Right now, Porsche stresses Project Gold is a one-off model developed and built to celebrate its 70th anniversary. It’s not officially planning to launch an in-house resto-modding service to rival Singer and RUF, but we wouldn’t be surprised to see one established in Germany or in the United States sooner or later — especially if Project Gold ends up looking as gorgeous as we hope it will. Stay tuned for more.

Product Review

The 2019 Audi RS 5 Sportback lets you have your 444-hp cake and eat it, too

Audi expanded the RS 5 family with a high-performance sedan named Sportback. It stands out from rivals like the BMW M3 with a shapely fastback-like silhouette, and it surfs the downsizing wave with a twin-turbocharged 2.9-liter V6 in lieu…
Cars

From Rolls-Royce to Lamborghini, these are the most expensive cars in the world

If you recently discovered an oil reserve in your backyard, you probably have some extra cash to spend. Look no further, because we’ve rounded up the most expensive cars in the world.
Cars

Porsche goes rallying, and it’s not with the model you’re thinking of

Porsche channeled its racing heritage to turn the 718 Cayman, not the Cayenne, into a rally car. The GT4-spec model was built as a fully functional concept, and it will participate in its first rally during August.
Cars

Hold on to your butts: These are the fastest cars in the world

Think your car is unbelievably fast? Think again. From wind-cheating bodywork to powerful engines, these cars were designed for the singular pursuit of speed (and it shows).
Cars

NHTSA investigating Ford F-150 seat belt fires, may recall 1.4 million trucks

The NHTSA is investigating reports of fires in five Ford F-150 pickup trucks. The NHTSA's Office of Defect Investigation is exploring whether seatbelt pretensioners caused the fires during crashes and if a recall is necessary.
Cars

2019 Honda Civic sedan and coupe add more standard driver-assist tech

The 2019 Honda Civic compact sedan and coupe get a handful of updates to stay fresh, including exterior styling tweaks, standard Honda Sensing driver aids, and a new Sport trim level.
Cars

You don’t need to go autonomous to make trucking safer

Long haul truckers are very good at their jobs, but they face long hours and unpredictable conditions. Autonomous tech may be coming, but here’s how lidar technology companies are working to enhance trucking safety today.
Product Review

2019 Chevrolet Silverado is the biggest and best Silverado ever

There’s a lot to tell in our 2019 Chevrolet Silverado first drive review, from new engine options, new chassis and suspension design, new bed and tailgate features, new trailering tools, and new trim levels. Dive in and learn.
Cars

Danny Thompson just set a land speed record in a 50-year-old car

Danny Thompson, son of the late racing legend Mickey Thompson, has just taken his dad's Challenger 2 streamliner to a breathtaking speed of 450 mph. The feat makes it the fastest piston-powered vehicle in the world.
Product Review

You don't want a 360-degree dashcam, and this is why

What can 360° video do for your car? In the case of the new Waylens Secure360 dash camera, it watches for intruders and attempts to provide a complete picture of both the interior and exterior of your ride.
Cars

2019 Ford Ranger online configurator launched, pricing revealed

The 2019 Ford Ranger midsize pickup truck starts at $25,395, but a fully loaded version can top $40,000. The Ranger is making its return to the United States after a seven-year absence.
Cars

Tesla board waits for Musk’s plan to go private as Saudi Arabia stays silent

Tesla co-founder and CEO Elon Musk asked more questions than he answered when he declared he could take Tesla private. The money allegedly comes from Saudi Arabia, an oil-rich nation and Tesla investor, but officials have stayed silent.
Cars

Apple Car may make its debut in the middle of the next decade

Apple likely won't become a full-fledged manufacturer like General Motors or Ford, but the tech giant is diving into the auto industry pool. Here's everything we know about the company's automotive efforts.
Cars

Live out your Steve McQueen fantasies with this souped-up Ford Mustang Bullitt

Ford tuner Steeda teamed up with Chad McQueen, son of Steve McQueen to create the ultimate 'Bullitt' tribute car. It's an upgraded version of the recently launched 2019 Ford Mustang Bullitt.