Rolls Royce enocourages you to pimp and personalize your ride

As if seeing a regal Rolls Royce driving down the road wasn’t rare enough, the ultra-luxury automaker wants those who can afford it (excluding us, sadly) to customize their next Rolls-Royce Ghost or Phantom even further –making these beauties even more of a rarity when glimpsed.

According to Rolls-Royce CEO Torsten Müller-Ötvös, “It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires, with highly bespoke Phantom and Ghost models; we are able to achieve this.” And that appears to be the case. Based on recent figures release by the auto maker, last year a total of 56 percent of Ghost and Ghost Extended Wheelbase models sold around the world features bespoke design. A figure Rolls-Royce is keen to capitalize and expand upon.

The Phantom wasn’t left out in the cold either, though. The proportion of Phantom cars featuring bespoke designs also rose around the world. In fact, the Middle East was the biggest example of this trend, rising from 75 percent in 2005 to 99 percent last year. Europe also exhibited growth in this market at well, rising from 50 percent to 89 percent. But the biggest leap easily came from North America where the figure rose from 30 percent to 84 percent.

With customers floating not-so-spookily towards the specter-inspired Ghost and Phantom models, it is clear Rolls-Royce is enjoying success not only with the cars (the company sold an all-time record high 3,538 cars last year), but also the high number of customizations coming through the company’s Goodwood plant in West Sussesx, England.

Product Review

The 2019 Porsche Macan S is a luxurious and quick SUV, but it's no road tripper

The roster of models challenging the Porsche Macan grows annually. The German firm updated its smallest, most affordable SUV with a new engine, more tech features, and subtle design tweaks to keep it looking fresh.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Deals

Amazon is slashing its prices on an array of top blenders

Quality blenders from Vitamix to Ninja and more are on sale at Amazon — just in time to gift them for Christmas. They're great for preparing tasty treats, and as a kitchen staple, they make a great gift for the budding chef in your life.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Cars

LM Industries’ autonomous shuttles head to Phoenix, Sacramento campuses

LM Industries will deploy Olli low-speed autonomous shuttles at school campuses in Arizona and California as part of its ongoing "fleet challenge," which asks local groups to propose uses for autonomous vehicles.
Cars

Bosch’s CES-bound shuttle concept takes us on a trip to a not-too-distant future

Bosch envisions a future in which driverless shuttles occupy their own market segment. The German firm won't build the shuttles, but it wants to provide everything else, ranging from the drive system to the apps used to hail them.
Cars

Driving a prototype 2020 Passat at Volkswagen’s Arizona Proving Ground

Volkswagen’s Arizona Proving Ground is where new cars are tested to the breaking point, including the 2020 Passat midsize sedan. Ride along as the new Passat completes testing ahead of its 2019 launch.
Emerging Tech

A lidar-equipped truck knows exactly how much de-icer to apply on roads

Lidar is best known as the laser-based technology that helps self-driving cars sense their surroundings. But the city of Knoxville has another, more seasonal use for it: De-icing roads.
Product Review

Boring takes a back seat as 2019 Corolla Hatchback mixes fun with practicality

We drive the 2019 Toyota Corolla Hatchback, the latest hatchback to bear the Corolla name. As the best-selling nameplate in automotive history, Toyota has high expectations to meet. This model mostly lives up to the legacy.
Cars

Hertz speeds up car rentals with biometric scan technology

Biometric security technology that uses face, fingerprint, and voice recognition is gaining traction, with Hertz emerging as the latest company to incorporate it into its daily operations.
Product Review

Inside Maserati's Levante SUV beats the heart of a Ferrari

Maserati’s luxury SUV gets a shot in the arm by way of Ferrari-derived V8 power, but is it enough to go toe-to-toe with the established players in the high performance sport-utility segment? Let’s find out.
Mobile

McLaren puts the pedal to the metal in special-edition OnePlus 6T

The OnePlus 6T is yet another flagship killer smartphone, bringing powerful specifications to a much lower price than the competition. Now, OnePlus has teamed up with McLaren for the OnePlus 6T McLaren Edition.
Cars

Aston Martin’s 1,000-hp Valkyrie will boast the Mona Lisa of the engine world

Aston Martin has released new details about its F1-inspired Valkyrie hypercar. Co-developed with Red Bull Racing, the Valkyrie will be one of the most aerodynamic production cars ever made.
Cars

The redesigned 2020 Passat shows Volkswagen still believes in sedans

The sedan segment in America is shrinking, but Volkswagen still believes in it. The German firm has released a teaser sketch to preview the redesigned 2020 Passat it will introduce during the 2019 Detroit Auto Show.