New Toyota Mirai billboards in California help clear the air

Toyota Mirai billboard
Toyota took zero-emission motoring to the next level with its Mirai fuel cell electric vehicle, which is currently available only in California. The Mirai, which needs hydrogen fuel to power its electric motor, emits nothing but water vapor. The FCV will be featured on a new billboard (nothing new about cars on billboards) but this one, fittingly, helps to clean the air.

The Toyota Mirai eco-billboard campaign, working in conjunction with Clear Channel Outdoor Americas, will launch 37 billboards in Los Angeles and San Francisco. From April 3 to May 28, these structures will create 24,960 square feet of pollution-scrubbing surface, and reverse the nitrogen dioxide (NOx) emissions of an equivalent 5,285 vehicles per month, according to a Toyota press release. NOx is a contributor to acid rain and smog.

The billboards operate something like a catalytic converter with titanium dioxide-coated vinyl to clean the air. Oxygen reacts with the energized titanium dioxide catalyst, and NOx is converted to nitrate and removed from the air. The billboards are light-activated and will continue to purify the air as long as light, humidity, airflow, and the titanium dioxide coating are present.

“Toyota consistently searches for new environmental technologies across all operations,” Mark Angelacos, advanced technology general manager, Toyota Motor North America, said. “When Clear Channel Outdoor Americas brought us the opportunity, we saw it as a perfect match. This new campaign delivers Toyota Mirai’s ‘vehicle of change’ message on a medium that lives up to that promise.”

The titanium dioxide coating technology used on the eco-billboards was developed by the PURETi Group, and Clear Channel Outdoor Americas has exclusive usage rights in the outdoor advertising category.

“We are pleased to offer our environmentally conscious clients, like Toyota, an even more eco-friendly printed vinyl option for their Out-of-Home (OOH) media campaigns,” Gene Leehan, executive vice president and senior regional president, Clear Channel Outdoor Americas, said. “This campaign marks a U.S. first for the use of this technology on OOH, and we look forward to making it available to other like-minded advertisers.”

The eco-billboard campaign was highlighted during the first Environmental Media Association Impact Summit in Beverly Hills, California. A Mirai was wrapped with the titanium dioxide coated vinyl, and it purified the air as guests entered the event.

Cars

10 crazy technologies and innovations banned from Formula One

Formula One prides itself on being at the pinnacle of racing technology, but that means teams sometimes push things over the edge. Here are 10 examples of tech that was banned from Formula One.
Cars

How selectable driving modes are able to turn your car from Dr Jekyll to Mr Hyde

If you don’t have unlimited cash to spend on buying a whole stable of cars to fit every need and occasion, you’re going to need your current car to fill multiple roles.
Movies & TV

Here are the best shows on Netflix right now (July 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Cars

Awesome Tech You Can’t Buy Yet: Drone lens, laser synth, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

You can unlock Lincoln’s massive 2020 Navigator with your phone

The 2020 Lincoln Navigator adds a phone-as-key feature that lets the driver use a smartphone in place of a traditional key fob. Other changes for 2020 include more standard convenience features, and some new trim packages.
Cars

Best automotive deals for Amazon Prime Day

Christmas in July has arrived again with Prime Day 2019, and we're here to be your Santa Claus for all things car tech. We scoured through all the best deals for this non-bank holiday to find you the very best swag to keep your ride on the…
Cars

Waze now tells you the cost of toll roads along your route

Navigation app Waze now tells you how much you'll be paying for toll roads, should you decide to take them. Enter your route and the app will display the various tolls you'll be paying on that particular trip.
Cars

The best Amazon Prime Day deals on dashboard cameras for your car

The dash cam market grows annually, so these devices are rarely on sale. Prime Day 2019 is a stellar opportunity to modernize your car, keep yourself safe behind the wheel, and possibly capture something hilarious on film.
Cars

How VTEC works: Why Hondas have that sudden burst of speed

Honda enthusiasts point to it as one of the brand's advantages. However, to others, VTEC technology can be a point of derision. So what exactly is VTEC? Here's a quick explainer to get you up to speed (pardon the pun).
Cars

2020 Honda Insight hybrid returns for its sophomore year largely unchanged

The 2020 Honda Insight returns rolls into the new model year without any major changes. That's to be expected, as Honda only introduced the 52-mpg hybrid sedan for the 2019 model year.
Deals

Amazon hacks up to 44% off of Garmin GPS navigators for Prime Day

To help with your daily drive, Amazon drops the price of a couple of Garmin GPS Navigation devices by up to 44% this Prime Day.
Cars

Prepare to procrastinate: The 2020 Toyota Supra online configurator is now live

The Toyota Supra is back, and even if you can't afford one, you can still design your ideal version of the reborn sports car in Toyota's online configurator. It's a great way to procrastinate.
Cars

Tesla drops cheapest Model S and Model X versions in latest lineup reshuffle

Tesla dropped entry-level Standard Range versions of the Model S and Model X in yet another model shake-up. That leaves just the Long Range and Performance versions of the luxury electric cars.
Cars

Ford and Roush built a Mustang inspired by a legendary WWII fighter plane

Ford and tuner Roush teamed up to build a one-off 2019 Mustang GT inspired by the P-51 Mustang World War II fighter plane. The car will be auctioned off to benefit programs run by the Experimental Aircraft Association.