As the hydrogen debate rages, Toyota admits its Mirai FCV is literally ‘Fueled by Bullsh*t’

Like most hydrogen-powered vehicles, the Toyota Mirai FCV has been met with passionate supporters and fervent critics alike. Those who advocate for the car preach its forward-thinking intentions and environmental sustainability, while detractors cite expensive infrastructure and a complicated refining process as the vehicle’s main downfalls.

Toyota is on the front lines of hydrogen development, so the automaker hears these arguments more than anybody. To address the issue, the company has premiered a new promotional video series called ‘Fueled by Everything.’ The title of episode one? ‘Fueled by Bullsh*t.’

While it may sound like a taunt at so-called ‘hydrogen haters,’ the tongue-in-cheek commercial uses a mix of humor and scientific explanation to open up the hydrogen discussion. This time, the topic is synthesizing the chemical element from cow manure.

Directed by Morgan Spurlock of Super Size Me fame, the video starts with an engineer named Scott Blanchet traveling to meet a dairy farmer named Ron. Upon his arrival, Blanchet is greeted by an enormous, Jurassic Park-worthy pile of doo-doo, one he sees as a potential energy source.

The goal here is to strip the hydrogen from the manure and use it to power a car. To do this, Blanchet takes a truckload of cow pies to an off-site digester, which he loving refers to as a “poo lagoon.”

There, the manure is broken down, releasing methane gas into a purifier and then into storage tanks. Using steam and heat, hydrogen is then stripped from the methane and subsequently packed into the fuel tank of a waiting Mirai.

Toyota Mirai

Andrew Hard/Digital Trends

That simple, right?

“We’re putting hydrogen in the spotlight for its exciting potential as a renewable fuel source,” said Bob Carter, Toyota’s senior VP. “This is the beginning of the road for hydrogen, but we see the potential and we’re making a long-term investment in the future.”

For another perspective, we turn to Ron, the supplier and distributer of the aforementioned poo.

“We’re driving down the road,” he said, “running on bullsh*t.”

Product Review

The Ferrari Portofino is the super stallion you’ll want to drive every day

With the introduction of the Portofino, Ferrari addresses the California T’s stylistic shortcomings while improving comfort, convenience, and performance. There’s little “entry-level” about this super stallion.

You can now use the innovative Red Hydrogen One on Google Fi

The Red Hydrogen One was first announced in 2017 and has been delayed a few times since then. Now, the Red Hydrogen One is finally available, featuring a Qualcomm Snapdragon 835, 6GB of RAM, and 128GB of storage.

FWD vs. RWD vs. AWD: How the wheels that turn change the way you drive

Let's face it, you've likely heard front-, rear-, and all-wheel drive mentioned before in some context or another. But what do these terms mean, especially in terms of performance? We’ve got the answers.

Old Nvidia graphics cards to get ray tracing support in upcoming driver

Nvidia's RTX ray tracing technology will no longer be limited to RTX graphics cards. An upcoming driver update will add support for low-end ray tracing to GTX 10-series and 16-series graphics cards.

This modified Land Rover Discovery is heading to Africa to help fight malaria

A Land Rover Discovery will be used by the Mobile Malaria Project for a 3,900-mile trek across Africa to study malaria. The SUV is equipped with a mobile gene-sequencing laboratory, as well as everything necessary for serious off-roading.

Volvo wants to use speed limiters, in-car cameras, and data to reduce crashes

Volvo believes new tech is the best way to improve car safety. The Swedish automaker will let owners set speed limits when loaning out their cars, install cameras to monitor drivers, and use data to design better safety features.
Product Review

2019 Volkswagen Jetta offers German refinement and tech at an affordable price

With enough tech to make villains jealous, the Volkswagen Jetta punches above its class as a forward-thinking sedan. Spacious, comfortable, and efficient, the Jetta is a refined offering. German refinement comes with a serious attitude.

BMW 2 Series Gran Coupe teased way ahead of its November debut

The BMW 2 Series Gran Coupe is coming to the United States, eventually. The new compact BMW won't be unveiled until the 2019 Los Angeles Auto Show in November. The Gran Coupe will be based on a front-wheel drive platform.

Tesla lets you skip the dealership, order a car from the comfort of your couch

Tesla has always bypassed traditional dealerships, and it has now adopted an online-only sales model that lets customers configure and order their car without leaving their couch. Here's what you need to know.

Autonomous shuttle rides coming to New York City via Optimus Ride

Workers at the Brooklyn Navy Yard in NY City will soon be able to make their way around the 300-acre industrial park in Optimus Ride's self-driving shuttles. The tech startup says it's the first trial of its kind in the state.

Renault-Nissan-Mitsubishi group uses Microsoft cloud platform for connected cars

The Renault-Nissan-Mitsubishi Alliance is launching a new cloud platform for its cars. Based on Microsoft Azure, the Alliance Intelligent Cloud will enable features like connected services and over-the-air updates.

The 2019 Toyota C-HR gains a popular tech feature as its price comes down

Toyota has updated the C-HR, its entry-level crossover, by adding an entry-level trim level to the lineup. Every model regardless of price also comes standard with an 8.0-inch touchscreen compatible with Apple CarPlay.

The 2020 Porsche Cayenne Coupe is an exercise in form-over-function design

Porsche expanded its lineup of SUVs with a swoopier evolution of the Cayenne named Cayenne Coupe. Don't let the name fool you: it still has four doors. It stands out with a fastback-like roofline that's lower than the Cayenne's.
Product Review

Chris is the virtual co-pilot phone-obsessives need in their car

Driving while using your phone is dangerous, and often illegal. Meet Chris, the digital assistant for your car that wants to help keep your hands off your phone, and your eyes on the road.