Skip to main content

Toyota leads $1 billion investment in Uber’s self-driving tech division

Anthony Wallace/AFP/Getty Images

In a move many analysts accurately qualified as a “when” rather than an “if,” Uber has finally taken the first step toward going public. The ridesharing service filed its S-1 forms on Friday, April 12, and it will trade on the New York Stock Exchange under the ticker symbol “UBER.” Toyota led a $1 billion investment in Uber’s Advanced Technologies Group, the division in charge of developing the company’s self-driving technology, weeks before its shares begin trading on the stock market.

Recommended Videos

While Uber has yet to disclose the exact valuation it is seeking, it could pull off one of the largest-ever initial public offerings (IPOs) in the tech world. The company reportedly hopes to sell about $10 billion worth of stock, according to Reuters. That would value it at up to $120 billion, which is a lot of money for a company that is still operating in the red. According to Uber’s S-1 filing, it reported losses of $1.85 billion in 2018 despite generating revenues of $11.27 billion. The company disclosed some of its financial details in the past, so those figures shouldn’t come as a total surprise to prospective investors, but it’s still a pretty sizable amount to lose while seeking such a high valuation.

Uber’s ridesharing business, which is its primary calling card, generated $9.2 billion in revenue in 2018, with gross bookings of $41.5 billion over the course of the year, according to the filings. In the fourth quarter of the year, Uber’s drivers completed 1.5 billion trips. The company also has a growing secondary stream of income with Uber Eats, its food delivery service, which fulfilled 91 million orders during the last quarter of 2018.

Going public doesn’t guarantee the company will make money. In its IPO filing, it warned its operating expenses will increase significantly in the coming years, and it clearly stated that it “may not achieve profitability.” The company is notably spending a tremendous amount of money to developing self-driving technology, and it’s recovering from a string of scandals that sent riders running toward rivals.

The $1 billion investment should boost investor confidence, however. Toyota and automotive supplier Denso contributed $667 million to the total amount, while SoftBank’s Vision Fund added an additional $333 million. The new cash injection values the Advanced Technologies Group at $7.5 billion. Toyota will invest an additional $300 million over a three-year period as Uber prepares to build autonomous ridesharing vehicles based on the next generation of the Sienna minivan. The prototypes will join pilot programs starting in 2021, but the two partners are laying the groundwork for mass production.

It’s impossible to think about Uber’s upcoming IPO without putting it in context of its rival Lyft, which also went public earlier this year. Lyft revealed losses of $1 billion in 2018 on significantly smaller revenues than Uber, generating $2.1 billion that year. The company reported $8.1 billion in bookings over the course of 2018. It also came out seeking a much smaller valuation. Lyft had an initial valuation of around $24 billion.

It’s hard to what, if any, change Uber’s IPO will have on riders. Because the company’s financial information will be more scrutinized and investors will push the company to reach profitability sooner rather than later, riders may see fares increase as the company tries to quickly get out of the red.

Updated April 19, 2019: Added information about Toyota’s investment.

AJ Dellinger
AJ Dellinger is a freelance reporter from Madison, Wisconsin with an affinity for all things tech. He has been published by…
You can now lease a Hyundai EV on Amazon—and snag that $7,500 tax credit
amazon autos hyundai evs lease ioniq 6 n line seoul mobility show 2025 mk08

Amazon has changed how we shop for just about everything—from books to furniture to groceries. Now, it’s transforming the way we lease cars. Through Amazon Autos, you can now lease a brand-new Hyundai entirely online—and even better, you’ll qualify for the full $7,500 federal tax credit if you choose an electric model like the Ioniq 5, Ioniq 6, or Kona EV.
Here’s why that matters: As of January 2025, Hyundai’s EVs no longer qualify for the tax credit if you buy them outright, due to strict federal rules about battery sourcing and final assembly. But when you lease, the vehicle is technically owned by the leasing company (Hyundai Capital), which allows it to be classified as a “commercial vehicle” under U.S. tax law—making it eligible for the credit. That savings is typically passed on to you in the form of lower lease payments.
With Amazon’s new setup, you can browse Hyundai’s EV inventory, secure financing, trade in your current vehicle, and schedule a pickup—all without leaving the Amazon ecosystem.
It’s available in 68 markets across the U.S., and pricing is fully transparent—no hidden fees or haggling. While Hyundai is so far the only automaker fully participating, more are expected to join over time.
Pioneered by the likes of Tesla, purchasing or leasing vehicles online has been a growing trend since the Covid pandemic.
A 2024 study by iVendi found that 74% of car buyers expect to use some form of online process for their next purchase. In fact, 75% said online buying met or exceeded expectations, with convenience and access to information cited as top reasons. The 2024 EY Mobility Consumer Index echoed this trend, reporting that 25% of consumers now plan to buy their next vehicle online—up from 18% in 2021. Even among those who still prefer to finalize the purchase at a dealership, 87% use online tools for research beforehand.
Meanwhile, Deloitte’s 2025 Global Automotive Consumer Study reveals that while 86% of U.S. consumers still want to test-drive a vehicle in person, digital tools are now a critical part of the buying journey.
Bottom line? Amazon is making it easier than ever to lease an EV and claim that tax credit—without the dealership hassle. If you're ready to plug in, it might be time to add to cart.

Read more
Gemini AI coming to cars as Android Automotive update suggests it’s due soon
The 6.8-inch Pioneer digital media receiver installed in a vehicle's dashboard.

Google appears to be getting ready to sends its Gemini AI into cars through an Android Automotive update.

This would make sense as Android Automotive already uses Google's Assistant to help with those much-needed in-car hands-free requests.

Read more
Watch from the passenger seat as the new Porsche 911 GT3 sets a record at the Nürburgring
911 GT3 with Weissach Package (Manual Transmission), Nürburgring Nordschleife 2025, Porsche AG

If you've ever wanted to race at top speeds around one of the most iconic racetracks in the world, then now is your chance. A new Porsche 911 GT3 just set a record for the fastest time around the Nürburgring in a road car with a manual transmission, knocking almost 10 seconds off the previous best time. And Porsche has released a video of the run filmed from the cockpit, so you can experience the thrills for yourself.

The record was set by legendary driver and Porsche brand ambassador Jörg Bergmeister at the wheel of a 911 GT3 with the Weissach package, setting a time of 6:56.294. That's 9.5 seconds ahead of the previous record set by the Dodge Viper ACR in 2017 -- though there's some math involved in these time calculations as the track was reconfigured in 2019.

Read more