AMD isn’t afraid of Intel anymore, and its $490 Ryzen CPU proves it

Although we are mere weeks away from AMD’s Ryzen CPUs hitting the shelves, it doesn’t mean we aren’t keen to hear pre-release information. In the latest leak, it may be that we have our first look at the kind of prices we can expect AMD’s new flagship chips to have and if they are anything to go by, AMD is confident about their performance.

AMD has, for the past decade or more, been a budget focused CPU maker. That’s not to say that all of its chips were at the entry level — but it hasn’t competed directly with Intel in top-tier performance since the AMD64 chips trounced the Pentium 4. That’s meant that its processors are priced competitively and at the lower end of the scale. But Ryzen looks different.

amd ryzen pricing bltcoms

Although not confirmed in any official capacity, ShopBLT (via VideoCardz) seems to have posted U.S. prices for a trio of AMD Ryzen CPUs. The DT Ryzen 7 1700, 1700X and 1800X all have prices and wattage ratings.

The price tags are $317, $382 and $490 respectively, which even at the low end is a lot more expensive than AMD’s currently available processors. They’re not as expensive as some of Intel’s extreme processor options, but they’re certainly comparable to certain i7 chips.

Note, the $317 chip shouldn’t be taken as the entry level. Earlier leaks show three tiers of Ryzen, and the chips with leaked prices are all in the highest tier.

Although these prices should be taken with a pinch of salt since AMD hasn’t made anything official, Hexus also grabbed a screenshot from British retailer, Kikatek.com, which showed comparable pricing for the same Ryzen chips. That suggests that even if the prices on ShopBLT aren’t exact, they should be around the ballpark we can expect Ryzen hardware to debut at.

The big take home from this reveal isn’t necessarily the prices themselves, but what they reflect. Ryzen is a big step up in price for AMD. Current AMD chips top out around $200, which is where Intel sells its mid-range hardware.

If AMD had been overselling its new CPUs with its talk of clock for clock performance with Intel, the ability to be comparable to or even beat it in some cases, its pricing probably would not be this high. High pricing suggests AMD is confident, and doesn’t think it’ll have to rely on pricing alone to beat Intel.

Product Review

Sennheiser brings audio perfection to wireless earbuds like no one else can

Sennheiser took its time entering the true wireless earbud market, and the results are what you’d expect from the storied audio brand. The new Momentum offer seamless operation, best-in-class sound, and a high price tag to match.
Computing

Ryzen 3000 CPUs could be the most powerful ever. Here's what we know

AMD's upcoming Ryzen 3000 generation of CPUs could be the most powerful processors we've ever seen, with higher core counts, greater clock speeds, and competitive pricing. Here's what we know so far.
Computing

If Core i5 CPUs are great for most, do you really need the extra power of an i7?

This guide is designed to help you decide whether you need the extra technological enhancements provided by the i7 core, or if the more affordable Core i5 will suit your needs. In the i5 vs. i7 battle, which is best for you?
Computing

Intel's 9th-gen chips could power your next rig. Here's what you need to know

The Intel Core i9-9900K processor was the star of the show for consumers, but a powerful 28-core Xeon processor also led announcements. Here's everything you need to know about the latest Intel chipsets.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Computing

Windows 10 user activity logs are sent to Microsoft despite users opting out

Windows 10 Privacy settings may not be enough to stop PCs from releasing user activity data to Microsoft. Users discovered that opting out of having their data sent to Microsoft does little to prevent it from being released.
Computing

Intel's discrete graphics will be called 'Xe,' IGP gets Adapative Sync next year

Intel has officially dubbed its discrete graphics product Intel Xe, and the company also provided details about its Gen11 IGP. The latter will include adaptive sync support and will arrive in 2019.
Computing

Intel answers Qualcomm's new PC processors by pairing Core and Atom in 'Foveros'

Intel has announced a new packaging technology called 'Foveros' that makes it easier for the company to place multiple chips together on one package. That includes chips based on different Intel architectures, like Core and Atom.
Computing

Razer’s classic DeathAdder Elite gaming mouse drops to $40 on Amazon

If you're looking to pick up a new gaming mouse for the holidays, Amazon has you covered with this great deal on the classic Razer DeathAdder Elite gaming mouse with customizable buttons, RGB lighting, and a 16,000 DPI optical sensor.
Computing

Intel's dedicated GPU is not far off -- here's what we know

Did you hear? Intel is working on a dedicated graphics card. It's called Arctic Sound and though we don't know a lot about it, we know that Intel has some ex-AMD Radeon graphics engineers developing it.
Computing

Firefox 64 helps keep your numerous tabs under control

Mozilla officially launched Firefox 64 by placing new features into the laps of its users including new tab management abilities, intelligent suggestions, and a task manager for keeping Firefox's power consumption under control.
Computing

Here's our guide to how to charge your laptop using a USB-C cable

Charging via USB-C is a great way to power up your laptop. It only takes one cable and you can use the same one for data as well as power -- perfect for new devices with limited port options.
Computing

Apple MacBook Air vs. Microsoft Surface Pro 6

The MacBook Air was updated with more contemporary components and a more modern design, but is that enough to compete with standouts like Microsoft's Surface Pro 6 detachable tablet?
Computing

Installing fonts in Windows 10 is quick and easy -- just follow these steps

Want to know how to install fonts in Windows 10? Here's our guide on two easy ways to get the job done, no matter how many you want to add to your existing catalog, plus instructions for deleting fonts.