Skip to main content

Futuremark ditches its name again, will now be known as UL

Image used with permission by copyright holder

Futuremark, the developer of benchmarks like 3DMark and PCMark, announced that as of April 23, it will be dissolving its name entirely. Although its business of developing benchmarks and supporting the existing testing solutions will continue and there will be no structural changes to Futuremark itself, it will henceforth be known as UL.

The history of Futuremark is in many ways, the history of 3D benchmarking itself. What began as an offshoot of Remedy Entertainment — the developer of the first two Max Payne games — became Futuremark, which became Mad Onion for a time, and then it became Futuremark again before being purchased in 2014 by UL, a global testing and inspection company. Just as it can provide certification for carpet safety, it can it tell you if your PC is VR-ready.

In less than two weeks’ time though, the Futuremark name will be officially retired. It has been very clear in its announcement that nothing about Futuremark itself will change, but the name will be gone. Benchmark brands like 3DMark, PCMark, and VRMark will continue as they are, though the Futuremark website will be dissolved too. All future downloads and key purchases will happen through UL’s website.

You can look at a preview of the “benchmark” corner of the UL website here. Although the URL will change, any attempts to go to the old Futuremark site will still direct you there, so don’t fear losing track of where to download your benchmarks from.

If you’re an avid follower of any of Futuremark’s social media accounts,  you won’t need to worry about finding them. All existing accounts will remain active and will simply be rebranded as UL Benchmarks.

Although this represents the end of an era for a company name that has been around since the late 1990s, it shouldn’t leave fans concerned about ongoing innovations. The same Futuremark team has been working hard to stay on the cutting edge of PC graphics developments and recently announced itself as leveraging new ray-tracing technology for future 3DMark releases. Considering how pretty (and taxing) that benchmark has been in the past, any new developments under the UL banner should be just as impressive.

Editors' Recommendations

Jon Martindale
Jon Martindale is the Evergreen Coordinator for Computing, overseeing a team of writers addressing all the latest how to…
These TP-Link mesh Wi-Fi systems are up to 40% off right now
The TP-Link Deco mesh Wi-Fi system on a table.

 

If you're looking at router deals because your current one doesn't reach every corner of your home, you may want to take advantage of Amazon's ongoing discounts of up to 40% for TP-Link mesh Wi-Fi systems. TP-Link is one of the most trusted brands in the internet connectivity space, so you know that you'll be getting top-quality devices when you go for any of its mesh Wi-Fi systems. You're going to have to be quick with your purchase though, as the potential savings from these offers may be gone as soon as tomorrow.

Read more
My most anticipated laptop of the year just got leaked
Foz Do Arelho, Portugal, February 27, 2020 - Laptop, Camera, Pad and phone on a bench at the seaside. Image on the laptop screen saying digital nomad.

The hype for Qualcomm's Snapdragon X Elite laptops is building. Having seen what these machines can do in person already, it's safe to say that these are the laptops I'm most excited about this year.

And today, a leak has revealed what some of the first devices with this much-anticipated chip will look like. Recently shared on X by the usually reliable Microsoft leaker WalkingCat are photos of a new product being referred to as the "Yoga Slim 7 14 Snapdragon Edition."

Read more
These 6 tweaks take MacBooks from great to nearly perfect
The MacBook Air on a white table.

I love getting a new MacBook. The slow-opening box, the fresh install of macOS, even the enchanting new Mac smell (which people have been rhapsodizing about for decades) -- it’s all part of the experience.

But you know what? MacBooks don't arrive perfect out of the box. There are a few things that I always have to adjust, regardless of how powerful the laptop is. From changing the default apps to unlocking a few hidden extras, here are the first six things to do with your new MacBook before putting it to work.
Unlock some trackpad tricks

Read more