Skip to main content

Gamers are finally buying new graphics cards again

RX 7900 XTX and RX 7900 XT on a pink background.
Jacob Roach / Digital Trends

In June, we reported on the clobbering GPUs had taken in sales, even with some of the best graphics cards becoming available. Now, things are finally starting to turn around, with the latest market report showing signs of growth over the last few months despite it being a traditionally weak time of year for graphics cards.

The scoop comes from Jon Peddie Research, which has released its latest report on the graphics card market. While year-to-year figures are pretty grim, this past quarter showed a lot of promise. In the second quarter of 2023, GPU shipments increased by 11.6%. Despite this recovery, the market still saw a 27% decrease year-to-year. This includes all platforms and all types of GPUs. For desktop GPUs, the yearly losses are even worse, with a 36% decrease from the same time last year, although desktop add-in boards (AIBs) increased by 2.9%.

Jon Peddie Research notes that the quarterly increase is surprising, but is great news overall. The second quarter of the year is typically a bad time for the PC market, but this year, shipments have gone up significantly. While shipments and sales are two different things, a sudden increase in GPU shipments still bodes well for the market as a whole. What’s perhaps even more surprising is that AMD had the best quarter of all three manufacturers.

AMD is the only one to see a market share increase in the past quarter, wrangling 1.2% away from Intel (-0.4% loss) and Nvidia (-0.8% loss). The increase in shipments is more impressive, though, with AMD shipping 22.9% more graphics cards than the previous quarter, followed by 11.7% for Intel and 7.5% for Nvidia. However, as per the report, Nvidia had the most total shipments this quarter, but its best results were in notebooks, while AMD did well in desktops.

GPU market share in Q2 2023.
Jon Peddie Research

This increase in shipments for AMD is interesting. There wasn’t much going on outside of the launch of the RX 7600 in May, so that could have contributed, but there’s probably more to it than that. The fact is that AMD’s last-gen GPUs, having received multiple price cuts, are some of the most affordable cards to put inside a PC build right now. This strategy seems to be paying off for AMD, keeping the demand high and helping it clear out last-gen stock. Even current-gen cards can usually be found below their initial list price these days. In the case of Nvidia, GPUs are usually around the list price or slightly below, with some overclocked models selling for more.

AMD hasn’t been doing much to compete against Nvidia in this generation, and it seems to be sitting out of the race in the next generation, too. However, its upcoming RX 7800 XT and RX 7700 XT graphics cards are priced competitively, as is the RX 7600. This could add up to another good quarter for AMD.

Although there are some signs of recovery for graphics cards, Jon Peddie Research notes that, “if the market has indeed turned around, it’s not going to get to the levels it was 10 years ago,” referencing the steady decline in GPU sales over the past decade. Despite that, the analyst believes AMD, Nvidia, and Intel are all looking at a strong second half of the year.

Editors' Recommendations

Monica J. White
Monica is a UK-based freelance writer and self-proclaimed geek. A firm believer in the "PC building is just like expensive…
How to build a PC for Starfield
The Hyte Y40 PC case sitting on a coffee table.

Starfield is among the most anticipated games of the year, or perhaps even the last few years, and it's only available on PC and Xbox Series X|S. It's no wonder that it's got people turning to PC gaming in droves. Whether you're looking to upgrade or buy a new computer entirely, you'll be pleased to know that now is a good time to shop, as the prices of components are quite low.

It's a pretty demanding title, though, so not just any gaming PC will do -- you'll need a top-notch computer that ticks a few boxes. It's possible to get by with a lower-end PC due to the game's support for FidelityFX Super Resolution 2 (FSR 2), but we're focused on machines that will provide the optimal experience in the game.
The bare minimum

Read more
MSI’s new RTX 4090 might finally convince me to buy one
Nvidia GeForce RTX 4090 GPU.

In case you were hoping to see even more of Nvidia's top graphics cards on the shelves, MSI has got your back. The company just unveiled around 20 new GPU models, and it's not just more of the same -- these new cards belong to MSI's Gaming Slim series, meaning they'll take up significantly less room in your PC case. And yes, this also applies to the behemoth RTX 4090.

MSI is readying up Gaming Slim models powered by the RTX 4090, RTX 4080, RTX 4070 Ti, and RTX 4070 GPUs. There are already RTX 4060 Ti 16GB cards in the Slim lineup, and the RTX 4060 hardly needs such a refresh. All cards will be available in either black or white, adding up to an impressive number of new products.

Read more
AMD’s two new GPUs significantly undercut Nvidia
AMD's Scott Herkalman presenting the RX 7800 XT graphics card.

AMD has just unveiled two new graphics cards aimed at gamers -- the Radeon RX 7800 XT and the RX 7700 XT. Set to rival some of the best graphics cards in this generation, the two GPUs are a way to bridge the gap in AMD's modest RDNA 3 lineup. AMD teases that both cards are suited for 1440p gaming, which could help them compete in the mainstream gaming market.

The prices are what stand out: the RX 7800 XT starts at $500, while the RX 7700 XT goes for $450. That significantly undercuts Nvidia's RTX 4070 at $600, though the RX 7700 XT is more expensive than the RTX 4060 Ti at $450.  Nvidia could really use some competition, so let's hope that AMD's new GPUs will be powerful enough to make a dent in Nvidia's market domination.

Read more