Gmail adds prominent ‘unsubscribe’ button to help keep your Inbox tidy

gmail adds prominent unsubscribe button to help keep inbox tidy

Whether it’s plain old spam, promotional emails from a company you did some business with or marketing missives that you don’t recall asking for, your email Inbox can still descend into chaos in a matter of days if you don’t take the necessary steps to keep on top of the situation.

Removing yourself from a mailing list usually requires time, dedication, patience and a magnifying glass, as the ‘unsubscribe’ button is more often than not buried at the bottom of the message in letters smaller than an ant’s footprint.

If you’re a Gmail user, you’ll be pleased to learn that the service is making it easier to unsubscribe from unwanted marketing guff. So now, when such a mail lands in your Inbox, an ‘unsubscribe’ link will appear clear as day in the header information of the message. Click it and you’re done. No more hunting around for that tiny-text link. No more squinting. No more magnifying glass.

According to Google’s Vijay Eranti, the new system should not only please Gmail users, but also help Google to sort spam from genuine promotional mails to which a user at some point subscribed – or failed to opt out of receiving.

“One of the biggest problems with the Gmail spam filter is identifying unwanted mail or soft spam,” Eranti said, explaining that some users hit the ‘spam’ button when they can’t find the unsubscribe link, even when it’s from a company that was earlier given permission by the user to send such material. If enough users report a message as spam, Gmail could identify the sender as a spammer, a situation which might cause delivery issues for a genuine company further down the line.

Eranti said the new feature is essentially designed to help “empower users with an easy way to control what they want to receive.”

If it means fewer unwanted messages, a more orderly Inbox and no more hunting around for a microscopic link, then it’s a development that’s bound to be welcomed by all users of Google’s Web-based email service.

[IT World via Cnet] [Image: Lansvision / Shutterstock]


Focals succeed where Google Glass fumbled (but do we really need smartglasses?)

It’s been seven years since Google took the wraps off Google Glass. Now, we’re finally getting a modern-day equivalent we want to wear. North’s Focals combine subtle style with an intuitive interface to craft smartglasses you’ll…
Home Theater

Still listening on tinny, muffled TV speakers? Try one of our favorite soundbars

You no longer have to sacrifice sound for size when selecting home audio equipment. Check out our picks for the best soundbars, whether you're looking for budget options, pure power, smarts, or tons of features.

To be blunt, the Vuzix Blade smartglasses just don’t cut it

We tried out the Vuzix Blade to find out if it’s worth shelling out $1,000 for smartglasses. Are these augmented reality, Android-powered glasses really ready for primetime or just an expensive gimmick that no one really needs?

Gmail adds lots of new functionality to its right-click menu

Right-click on an email in Gmail and the list of actions is pretty limited. That's about to change, though, as Google has just announced it's expanding the list of options to make its email client that little bit more useful.

What is Wi-Fi 6? Here's a look at the next evolution of the wireless standard

We're exploring the new naming convention for wireless standards, how it affects the devices you buy, and what the upcoming Wi-Fi generation is changing for the better.

Windows is getting a face-lift in 2020, but you can get a sneak peek right now

Microsoft is increasing the lead time for an upcoming major update to Windows 10, giving Windows Insiders the ability to test it right now, even though it's not set for release until 2020.
Emerging Tech

A.I.-powered website creates freakishly lifelike faces of people who don’t exist

No, this isn't a picture of a missing person. It's a face generated by a new artificial intelligence on the website Here's how the impressive A.I. works.

The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more

Presidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other goodies at a discount. We’ve smoked out a large handful of the best of these Presidents' Day deals, from tech to bedding, to help…

Keep your MacBook safe and dry with an Under Armour backpack for under $50

Under Armour is having a huge sale this weekend to help you on your quest for a better backpack. The UA Outlet Exclusive sale is going on now through Monday, February 18th, offering great discounts on stormproof backpacks.

Walmart Presidents’ Day sale: Instant Pot, Google Home, and 4K TV deals

Presidents' Day weekend is one of the best times of the year to find deep discounts on 4K TVs, laptops, Instant Pots, clothes, mattresses, and furniture. And Walmart is offering deals on all of those things and more.

The HoloLens 2 will be announced at MWC. Here's what we know about it so far

The HoloLens 2 is ripe for an announcement. Here's what Microsoft has revealed so far, what's likely in store for the next generation HoloLens, and everything that we know about this mixed reality headset.

Don't know what to do with all your old DVDs? Here's how to convert them to MP4

Given today's rapid technological advancements, physical discs are quickly becoming a thing of the past. Check out our guide on how to convert a DVD to MP4, so you can ditch discs for digital files.

Wi-Fi helps connect all of our devices at high-speed, but what exactly is it?

What is Wi-Fi? It's a technology we all use everyday to connect all of our portable devices, but understanding how it works and how far it's come from its humble beginnings is another thing entirely.

In the age of Alexa and Siri, Cortana’s halo has grown dim

In a sea of voice assistants, Cortana has become almost irrelevant. The nearly five-year-old voice assistant is seeing little love from consumers, and here’s why it is dead.