Google talks social enterprise focus for 2012

google-social enterpriseGoogle can be a difficult thing to define. The company has its hands in numerous markets–mobile, operating systems, social, search–but above all, Google is an ad company; make no mistake about that. When it comes to its many, many products, it has a tendency to dip its toes in nearly every digital industry imaginable, a move that has been criticized.

When Facebook debuted its Skype integration, CEO Mark Zuckerberg notably pointed out that Facebook wanted to be the best at social and let other companies be the best at products that correspond nicely with its product. Google has taken a noticeably different route, an in-home approach if you will. And part of the consequence (or benefit, depending on your perspective) of this is that there’s a lot of ground to cover.

But some recent comments from the Google team suggest that the company will be exercising a little focus—at least for 2012. VP of Google Enterprise Amit Singh says cloud, mobile, and social will dominate 2012 and the team will invest in “fast, lightweight applications that [make] it easier to work with others from anywhere. Those are the areas driving our investments for 2012.”

This means social-meets-corporate solutions platforms have been put on notice. WebEx, Yammer, and even the likes of the venerable Salesforce are likely listening with bended ear. Google Apps have continued to pick up steam in the enterprise industry and their integration with new social elements is supposed to help tip considering business over the edge. Of course, Google+ has had a notoriously stifled membership rate. But this year, the way this platform works (and the amount of attention the company invests in this area) with Google Apps could change things. 

Here are some of the concrete product upgrades we can expect to see in 2012. 

  • Faster, more seamless access to Apps via the cloud. 
  • It will be easier to build your own Web apps. 
  • Google Apps access and abilities will improve for mobile. 
  • Google+ will be undergoing tons of improvements and integration with Web apps. This will be a major focus, turning the site into a more attractive platform for the enterprise. 
Mobile

Google’s Gboard now uses A.I. to recommend GIFs based on your conversation

Google is bringing a new feature to Gboard that should make it better for those that regularly use GIFs and stickers. The feature essentially uses A.I. to recommend GIFs and stickers based on your conversation.
Mobile

The 100 best Android apps turn your phone into a jack-of-all-trades

Choosing which apps to download is tricky, especially given how enormous and cluttered the Google Play Store has become. We rounded up 100 of the best Android apps and divided them neatly, with each suited for a different occasion.
Mobile

Get your gaming on the go with this list of the 25 best Android games

The Google Play Store is loaded with both terrific and terrible gaming titles. We vetted the store to bring you some of the best Android games available, whether you're into puzzles, shooters, racing games, or something else.
Mobile

Google’s storage-management app gets face-lift, is now called ‘Files by Google’

Google has revamped its files management app with a new look and name. Now known as Files by Google, the app received the company's all-white material redesign -- offering the same functionality, but with a cleaner look.
Gaming

The best HTC Vive games available today

So you’re considering an HTC Vive, but don't know which games to get? Our list of 25 of the best HTC Vive games will help you out, whether you're into rhythm-based gaming, interstellar dogfights, or something else entirely.
Computing

Should you buy the affordable MacBook Air, or is the MacBook Pro worth the price?

Though they both share Retina Displays and similar keyboards, there are still some specs differences and other changes which distinguish the new 2018 MacBook Air and MacBook Pro. In this guide, we stack the two up against each other.
Computing

After a month of bugs, the Windows 10 October 2018 Update is finally here

After more thoroughly investigating and resolving all bugs and related issues, Microsoft is announcing the Windows 10 October 2018 is again rolling out to consumers starting today, November 13. 
Computing

Want to save a webpage as a PDF? Just follow these steps

Need to quickly save and share a webpage? The best way is to learn how to save a webpage as a PDF file, as they're fully featured and can handle images and text with ease. Here's how.
Computing

Installing fonts in Windows 10 is quick and easy -- just follow these steps

Want to know how to install fonts in Windows 10? Here's our guide on two easy ways to get the job done, no matter how many you want to add to your existing catalog, plus instructions for deleting fonts in the process.
Computing

Changing file associations in Windows 10 is quick and easy with these steps

Learning how to change file associations can make editing certain file types much quicker than manually selecting your preferred application every time you open them. Just follow these short steps and you'll be on your way in no time.
Emerging Tech

New simulation shows how Elon Musk’s internet satellite network might work

Elon Musk has the dream of building a network for conveying internet traffic via thousands of satellites. A new simulation created by a computer scientist looks at how feasible the idea is.
Computing

A dead pixel doesn't mean a dead display. Here's how to repair it

Dead pixel got you down? We don't blame you. Check out our guide on how to fix a dead pixel and save yourself that costly screen replacement, or an unwanted trip to your local repair shop.
Computing

Great PC speakers don't need to break the bank. These are our favorites

Not sure which PC speakers work best with your computer? Here are the best computer speakers on the market, whether you're working with a tight budget or looking to rattle your workstation with top-of-the-line audio components.
Computing

Printing to PDF in Windows is easy, no matter which method you use

Microsoft's latest operating system makes it easier than ever to print to PDF in Windows, but there are alternative methods for doing so, even if you want to forgo Adobe Acrobat. Here's how.