Internet radio on the rise thanks to social media and tablets, says study

TargetSpot Internet Radio listeners study 2012Why tune into FM when you can listen to anything you want on Internet radio? The number of Americans listening to Internet radio rose another 8 percent in the last year, reaching 42 percent, according to a new study. Among those with broadband, 65 percent listen to Internet radio. Oh, and broadcast radio use is down 47 percent among younger generations from a year ago.

Of course, these results aren’t surprising when you consider that the study was commissioned by TargetSpot, a digital audio advertising network which stands to make a lot more money as Internet radio takes over. We’re not disputing the trends here. Internet radio use likely is on the rise thanks to connected devices like tablets and social networks like Facebook, but please take these numbers with a grain of salt. 

Surprisingly, the study shows that Internet audio listeners also make a lot of money, meaning they’d make a great investment for your advertising dollars. According to the numbers, 51 percent are married, 64 percent own their own home, 42 percent have children, and 22 percent make more than $100,000 per year in household income. Jackpot.

Other interesting stats from the study:

  • 28 percent of people use tablets for Internet radio (up 87 percent from 15 percent last year)
  • 48 percent spent more time this year listening to Internet radio on a tablet
  • 54 percent use Internet radios built into their car
  • 32 percent use  a portable Internet radio player with apps built into it
  • 15 percent manually connect a smartphone or tablet into their car’s stereo system
  • 35 percent link their Internet radio listening to a social network
  • 32 percent like seeing music listening habits from friends on social networks
  • 27 percent have Liked people to see their listening habits on a social network (Facebook)
  • 67 percent continually look at their Internet radio player to check the name of a song or artist
TargetSpot Internet radio listening location

So there you have it. The study has many more figures, but all of them seem to spell huge growth for Internet radio. This begs the question, do you listen to Internet radio-like services now? More than a year ago? Let us know. Unlike this digital advertising network, we don’t have an agenda.

Emerging Tech

Fears about kids’ screen use may have been overblown, Oxford researchers find

Many people take it as gospel that digital technologies are harmful to young people’s mental health. But is this true? A recent study from the University of Oxford takes a closer look.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.
Social Media

Nearly 75 percent of U.S. users don’t realize Facebook tracks their interests

Did you know Facebook tracks your interests, including political and multicultural affiliations? According to a recent Pew study, 74 percent of adult users in the U.S. have no idea Facebook keeps a running list of your interests.
Home Theater

Throw away those EarPods -- we dug up the best headphones in every style

Trolling the internet for hours to find headphones is no way to live. Instead, leverage our expertise and experience to find the best headphones for you. Here are our 10 favorites.

AMD Radeon VII will support DLSS-like upscaling developed by Microsoft

AMD's Radeon VII has shown promise with early tests of an open DLSS-like technology developed by Microsoft called DirectML. It would provide similar upscale features, but none of the locks on hardware choice.

You could be gaming on AMD’s Navi graphics card before the end of the summer

If you're waiting for a new graphics card from AMD that doesn't cost $700, you may have to wait for Navi. But that card may not be far away, with new rumors suggesting we could see a July launch.

Cortana wants to be friends with Alexa and Google Assistant

Microsoft no longer wants to compete against Amazon's Alexa and Google's Assistant in the digital assistant space. Instead, it wants to transform Cortana into a skill that can be integrated into other digital assistants.

Is AMD's Navi back on track for 2019? Here's everything you need to know

With a reported launch in 2019, AMD is focusing on the mid-range market with its next-generation Navi GPU. Billed as a successor to Polaris, Navi promises to deliver better performance to consoles, like Sony's PlayStation 5.

Microsoft leans on A.I. to resume safe delivery of Windows 10 Update

Microsoft is leaning on artificial intelligence as it resumes the automatic rollout of the Windows 10 October 2018 Update. You should start seeing the update soon now that Microsoft has resolved problems with the initial software.

Stop dragging windows on your Mac. Here's how to use Split View to multitask

The latest iterations of MacOS offer a native Split View feature that can automatically divide screen space between two applications. Here's how to use Split View on a Mac, adjust it as needed, and how it can help out.

It's not all free money. Here's what to know before you try to mine Bitcoin

Mining Bitcoin today is harder than it used to be, but if you have enough time, money, and cheap electricity, you can still turn a profit. Here's how to get started mining Bitcoin at home and in the cloud.

Need a free alternative to Adobe Illustrator? Here are our favorites

Photoshop and other commercial tools can be expensive, but drawing software doesn't need to be. This list of the best free drawing software is just as powerful as some of the more expensive offerings.

What is fixed wireless 5G? Here’s everything you need to know

Here's fixed wireless 5G explained! Learn what you need to know about this effective new wireless technology, when it's available, how much it costs, and more. If you're thinking about 5G, this guide can help!
Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!