Sorry Microsoft: The iPad Pro is selling better than the Surface Line

Apple iPad Pro
Bill Roberson/Digital Trends
It’s no secret that the market for tablets is declining. The fourth quarter of 2015 saw a 13.7 percent drop in sales over the previous year, but there is a bright spot. Detachable devices are on the rise, however, doubling in sales over last year, according to a new report from the IDC. It’s an area where Apple boasts a strong lead over every brand, including Microsoft. It also appears that Apple’s iPad Pro outsold the Surface Pro in sales.

“One of the biggest reasons why detachables are growing so fast is because end users are seeing those devices as PC replacements,” comments IDC tablet research director Jean Phillippe Bouchard, “We believe Apple sold just over two million iPad Pros [in fourth quarter 2015] while Microsoft sold around 1.6 million Surface devices, a majority of which were Surface Pro and not the more affordable Surface 3. With these results, it’s clear that price is not the most important feature considered when acquiring a detachable – performance is.”

That’s an important distinction, because it digs into the heart of the difference between the current generation of high-powered detachable tablets and the mobile-focused systems losing traction in the marketplace.

Although Amazon’s $50 Fire Tablet appears to be an exception to this rule. Its price point beats out basically every other device on the market, and close integration with Amazon services is a boon for many users.

Microsoft is mostly left out of the conversation. The Surface sales serve as a comparison point for the iPad Pro, which helped lead Apple to a 24.5 percent market share in the end of 2015. Microsoft doesn’t even make the top five in sales, pushed out by Samsung, Amazon, Lenovo and Huawei.

If Redmond wants to make a serious effort at creating a market leading line of detachables, it’s going to be an uphill battle. Even with iOS on the iPad Pro instead of a full-featured desktop OS, the Apple option remains much more popular, and that doesn’t appear to be changing anytime soon.

Computing

With Q#, Microsoft is throwing programmers the keys to quantum

Quantum computers aren’t yet practical, but Microsoft has already developed a programming language for them. Q# works inside Visual Studio, just like most other languages, and could offer a gateway into the weird world of quantum physics.
Product Review

Recent production woes make the Eve V a worse buy than it once was

Our Eve V review looks at a crowdsourced detachable tablet that checks some boxes for its backers. Its delay in making it to the market holds it back in some areas, and Eve Technology is an unknown quantity.
Smart Home

Google may release a digital display smart speaker in time for the holidays

The new speaker will join Google's existing range of smart speakers, utilizing the voice assistant Google Assistant. The lineup currently includes the Google Home, the Home Mini, and the Home Max.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Product Review

5 generations later, Microsoft's Surface Pro is still the best 2-in-1 out there

At first glance, the 2017 Surface Pro looks like an incremental update to the Surface Pro 4, which was already our favorite detachable tablet. But does the newest version earn its own place at the top of the 2-in-1 heap?
Computing

PDF to JPG conversion is quick and easy using these simple methods

Converting file formats can be an absolute pain, but it doesn't have to be. We've put together a comprehensive guide on how to convert a PDF to JPG, no matter which operating system you're running.
Computing

Art-inspired face blurring can obscure identity without losing humanity

Researchers have developed an AI-generated anonymity system that “paints” over video frames, using inspiration from masters like Picasso and Van Gogh to reimagine a person’s appearance. The goal is to minimize outer resemblance but…
Computing

Here's how to convert an MP4 to an MP3 file with online and offline tools

Sometimes you just want the audio without the video. In this guide, we'll show you how to convert an MP4 to an MP3 using web-based software and dedicated programs for both Windows and MacOS.
Computing

Crypto-intrigued? Here's how to buy Bitcoin for the first time

Is it time to purchase your first Bitcoin investment? If you're ready to get involved in the cryptocurrency, we'll walk you through how to pick an exchange, how to choose the right wallet, and how to buy Bitcoin the safe way!
Product Review

Dell's classic 4K P2715Q monitor still holds up today

The Dell P2715Q might not be the most modern of 4K displays, but its IPS panel, extensive connectivity, and easily adjusted stand make it more than competitive with the newest crop of screens.
Computing

Style up your MacBook Air with one of these great cases or sleeves

Whether you’re looking for added protection or a stylish flourish, you’re in the right place for the best MacBook Air cases. We have form-hugging cases, luxurious covers and padded sleeves priced from $7 to $130. Happy shopping!
Cars

Nvidia ‘more than happy to help’ if Tesla’s self-driving chip doesn’t pan out

After Tesla CEO Elon Musk announced the intention to use an in-house Autopilot chip, Nvidia CEO Jensen Huang responded to an analyst's question, saying that if the Tesla chip doesn't work out, he'd be more than happy to help.
Emerging Tech

Awesome Tech You Can’t Buy Yet: inflatable backpacks and robotic submarines

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Product Review

Dell's XPS 15 is the PC every laptop wishes it could be

Not everyone needs the power that a laptop like the Dell XPS 15 provides. But if you need a computer that can handle the heavy workload you use every day, the XPS 15 might be the best you can buy.