Mavericks is three times more popular than Mountain Lion, so far

By Konrad Krawczyk October 25, 2013

four alleged images of mac os x 10 leak prior to wwdc 2014 mavericks macbook — Image used with permission by copyright holder

In case you thought this was about a certain Dallas-based NBA team, sorry. Come on, they’re not even that good anyway.

According to data courtesy of Chitika, which collects ad impressions information, Apple’s newly released Mac OS X Mavericks made up 5.5 percent of Mac OS X Internet traffic in the U.S. and Canada on its first day. That makes it three times more popular than Mountain Lion, Cupertino’s previous OS X release which hit the market last year and was adopted by 1.6 percent of Macs on day one. Chitika released this information in an official blog post.

What could account for the strong uptick in new OS adoption? The significantly quicker day one adoption rate for OS X Mavericks compared to OS X Mountain Lion likely has something to do with the fact that OS X Mavericks is a completely free download, which is a significant departure not only from the previous Apple OS X pricing models, but from Apple’s past policies on OS X pricing overall. That’s not to say that Apple broke a pattern of charging high rates for its past OS X launches. OS X Mountain Lion was released last year for the reasonable rate of $20. Prior to that, OS X Lion was released with a price tag of $30.

Nevertheless, $20 or $30 saved is $20 or $30 earned. Sure, OS X Mavericks comes with some updates and new apps, but we’re willing to bet that many users jumped on board simply due to the fact that it was a freebie. Apple deserves their fair share of credit for making Mavericks a free download.

Editors' Recommendations

Topics

Apple
Apple

Konrad Krawczyk

Former Digital Trends Contributor

Konrad covers desktops, laptops, tablets, sports tech and subjects in between for Digital Trends. Prior to joining DT, he…

Computing

How to delete your Spotify account on desktop and mobile

An iPhone with the Stats for Spotify screen on it being held in a hand.

Spotify is home to a bountiful trove of music. With over 615 million users connected to the platform, it’s no wonder it’s one of the biggest music-streaming platforms in town. Still, sometimes we need to put aside a little extra pocket change every month. And one of the first things to go are monthly subscriptions. We know it stinks, but this doesn’t mean your Spotify account needs to disappear forever.

Mobile

The best tablets in 2024: top 11 tablets you can buy now

Disney+ app on the iPad Air 5.

As much as we love having the best smartphones in our pockets, there are times when those small screens don't cut it and we just need a larger display. That's when you turn to a tablet, which is great for being productive on the go and can be a awesome way to unwind and relax too. While the tablet market really took off after the iPad, it has grown to be quite diverse with a huge variety of products — from great budget options to powerhouses for professionals.

We've tried out a lot of tablets here at Digital Trends, from the workhorses for pros to tablets that are made for kids and even seniors -- there's a tablet for every person and every budget. For most people, though, we think Apple's iPad Air is the best overall tablet — especially if you're already invested in the Apple ecosystem. But if you're not an Apple user, that's fine too; there are plenty of other great options that you'll find in this roundup.

Computing

How to delete a file from Google Drive on desktop and mobile

Google Drive in Chrome on a MacBook.

Google Drive is an excellent cloud storage solution that can be accessed from numerous devices. Whether you do most of your Google Drive uploading or downloading from a PC, Chromebook, or mobile device, there’s going to come a time when you’ll need to delete a file (or two). Fortunately, the deletion process couldn’t be more straightforward. We’ve also put together this helpful guide to show you how to trash your Drive content a couple of different ways.