Six months later: Microsoft sells 100 million Windows 8 licenses, keeps pace with Windows 7


It’s been more than six months since Windows 8 was launched last October, so how is Microsoft’s controversial operating system doing with consumers? According to Tami Reller, the company’s chief marketing and financial officer, more than 100 million Windows 8 licenses have been sold since launch – up from 60 million in January.

In fact, Windows 8 is now on-pace with equaling Windows 7’s record as Microsoft’s fastest selling operating system. However, the Redmond-based company isn’t exactly busting out the champagne to celebrate just yet. “I feel very good about that number, but [it’s] not good enough,” Reller told GeekWire.

Microsoft seems to blame the slow uptake of Windows 8 on the minimal number of touch-based devices available at launch. “If there had been more touch devices in the market, it would have been even more,” Reller said to ZDNet. There will be over 2,400 new Windows 8 and RT devices available this year, so we’ll see if her theory proves true. In our opinion, the forthcoming update to Windows 8 (codenamed Blue) will probably help move even more copies of the operating system when it is released later this year since it should address some of the problems users are having with the new platform.

Reller also clarified that this 100 million number includes copies that are sold to manufacturers to pre-install on new computers, as well as upgrades to Windows 8 like the $15 offer for consumers who bought a new device between June 2012 and January 2013. Because that particular promotion ended in February, Reller noted that most of the 40 million licenses sold between January and April have been for new computers that shipped, which is not the same as the actual number of Windows 8 PCs that are sold or the number of users who actually use the new operating system (rather than wipe and install with a different OS). Though she wouldn’t say whether this number counts RT licenses as well, Reller did confirm that it excludes the volume-licenses that large businesses typically buy from Microsoft, so the number isn’t artificially inflated in this sense.

On the app store front, Reller seems more upbeat that the Windows Store has increased by six-fold since launch, which has “already passed what iOS had in store, in its first year of app development,” Reller in a Microsoft blog post. The company has recorded over 250 million app downloads in the past six months, with almost 90 percent of its app catalog being downloaded each month. According to MetroStoreScanner, the Windows Store now offers 67,908 apps, up from 40,000 in January.

In other words, Microsoft wants to assure you that Windows 8 isn’t quite the flop that Vista was and that the company is listening and slowly making improvements along the way. Is this too little too late for the software giant to woo back customers?

Emerging Tech

Awesome Tech You Can’t Buy Yet: Grow veggies indoors and shower more efficiently

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Windows is getting a face-lift in 2020, but you can get a sneak peek right now

Microsoft is increasing the lead time for an upcoming major update to Windows 10, giving Windows Insiders the ability to test it right now, even though it's not set for release until 2020.

These Windows 10 keyboard shortcuts will take your skills to a new level

Windows 10 has many new features, and they come flanked with useful new keyboard shortcuts. Check out some of the new Windows 10 keyboard shortcuts to improve your user experience and save more time!

Enjoy Windows on a Chromebook with these great tips and tricks

If you want to push the functionality of your new Chromebook to another level, and Linux isn't really your deal, you can try installing Windows on a Chromebook. Here's how to do so in case you're looking to nab some Windows-only software.

Is your PC slow? Here's how to restore Windows 10 to factory settings

Computers rarely work as well after they accumulate files and misconfigure settings. Thankfully, with this guide, you'll be able to restore your PC to its original state by learning how to factory reset Windows.

Are you one of the billions who have watched these super-popular YouTube videos?

Viral videos can quickly garner millions upon millions of views, but even they fall well behind the view counts on the most watched YouTube videos ever. Those have been watched billions of times.

Marriott asking guests for data to see if they were victims of the Starwood hack

Marriott has created an online form to help you find out if your data was stolen in the massive Starwood hack that came to light toward the end of 2018. But take note, it requires you to submit a bunch of personal details.

Windows updates shouldn't cause problems, but if they do, here's how to fix them

Windows update not working? It's a more common problem than you might think. Fortunately, there are a few steps you can take to troubleshoot it and in this guide we'll break them down for you step by step.

Speed up your system by tweaking the startup application in Windows and MacOS

Bothered by programs that automatically start when you boot your computer, or want to add a new one to the list? Here's how to change your startup programs in Windows 7, 8, and 10, along with Apple's MacOS.

Apple may go big with a redesigned 16-inch MacBook Pro, 31.6-inch 6K display

In a research note, well-respected Apple analyst Ming-Chi Kuo writes that there are indications the company could be releasing a 16-inch MacBook Pro, as well as a 31.6-inch 6K display in 2019.

Accidental Amazon listings provides peek at cost of GTX 1660 Ti PCs

An accidental listing on Amazon provided a peek at the final cost of some of the new Windows 10 desktops with the GeForce GTX 1660 Ti on board, with prices possibly in the $1,200 range.

The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more

Presidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other goodies at a discount. We’ve smoked out a large handful of the best of these Presidents' Day deals, from tech to bedding, to help…

Nvidia promises DLSS at low resolutions will be ‘top priority’ in future updates

Nvidia's deep learning super sampling needs work. Gamers know it and now we know Nvidia knows it too. The company made it clear on the technology's FAQ page that it plans to make fixing DLSS a top priority.

All signs point to a new Apple external display in 2019. Will it be 6K or 8K?

Will there be an Apple Display 2019? It looks like Apple is getting ready to announce a new monitor, after canceling its old Thunderbolt Display back in 2016. But what will this new display look like? Here's what we know.