Microsoft’s Windows 10 Mail client goes freemium with the introduction of ads

microsoft starts displaying ads inside windows 10 mail app ad posta
Source: Aggiornamenti Lumia

Microsoft’s Mail app for Windows 10 is about to go freemium. The new pricing model means that the free Windows 10 Mail app will soon start displaying banner ads, and going ad-free will require users to purchase an Office 365 subscription. Beta testers inside the Windows Insiders program on the Fast Ring are already beginning to see the ads.

“Starting with Mail version 11605.11029.20059.0, the app will show banner ads in the ‘Other’ section when the Focused Inbox is enabled,” Windows Central writer Dan Thorp-Lancaster wrote. If you’re using a webmail service, like Gmail, without the Focused Inbox feature, ads will show up as a banner at the top of your Inbox.” The change was first reported by Italian blog Aggiornamenti Lumia. Previously, Microsoft had experimented with ads in the Mail app by displaying an ad for its Office 365 subscription.

Because the ads are tied to the Mail app, ads will appear for most types of email accounts. “Ads will be visible for nonwork accounts, such as, Gmail, and Yahoo Mail. Ads will not be visible for nonwork accounts with an Office 365 subscription tied to their email address, or when viewing your work email accounts like Exchange Online or Exchange Server,” Microsoft said of the change on a detailed support page for its Mail app. Since Microsoft debuted Windows 10, the Mail app has been the default email client on the platform.

Microsoft also claims that the revenue generated from ad placement will be used to improve its products. “Consistent with consumer email apps and services like, Gmail, and Yahoo Mail, advertising allows us to provide, support, and improve some of our products,” Microsoft said. “We’re always experimenting with new features and experiences. Currently, we have a pilot running in Brazil, Canada, Australia, and India to get user feedback on ads in Mail.”

Microsoft noted that ads will appear on its Mail client on Windows Home and Windows Pro, but not on enterprise or education licenses of the operating system. Microsoft also stated that ads will be interest-based, meaning that cookies from your browsing history will be used to generate and display ads that are more relevant or meaningful to you.

If users are concerned about privacy, they can turn off interest-based advertising. In this case, Microsoft will continue to display ads in the Mail app, but those ads may not be relevant to you. “Microsoft does not use your personal information, like the content of your email, calendar, or contacts, to target you for ads,” Microsoft said. “We do not use the content in your mailbox or in the Mail app.”

If the change is making the Mail app less attractive to you, you cancheck out our top recommendations for email clients.


Microsoft could split up search and Cortana in the next Windows 10 release

In the latest Insider preview build, Microsoft is exploring ways to split up Cortana and search on Windows 10. If Microsoft moves ahead with this change, we could see separate search and Cortana options in the Spring 2019 Update.

Here’s how to install Windows on a Chromebook

If you want to push the functionality of your new Chromebook to another level, and Linux isn't really your deal, you can try installing Windows on a Chromebook. Here's how to do so, just in case you're looking to nab some Windows-only…

Our favorite Windows apps will help you get the most out of your new PC

Not sure what apps you should be downloading for your newfangled Windows device? Here are the best Windows apps, whether you need something to speed up your machine or access your Netflix queue. Check out our categories and favorite picks.

Microsoft Outlook for iOS gets big redesign, with Dark Mode coming soon

Microsoft has deployed a huge redesign for its Outlook for iOS app, which includes new blue branding and some quality-of-life improvements. Dark Mode isn't included, but it's coming soon.

Go hands-free in Windows 10 with speech-to-text support

Looking for the dictation, speech-to-text, and voice control options in Windows 10? Here's how to set up Speech Recognition in Windows 10 and use it to go hands-free in a variety of different tasks and applications within Windows.

Windows Update not working after October 2018 patch? Here’s how to fix it

Windows update not working? It's a more common problem than you might think. Fortunately, there are a few steps you can take to troubleshoot it and in this guide we'll break them down for you step by step.

Mining cryptocurrency for Razer Silver isn’t worth your computing power

Gaming peripheral maker Razer launched a cryptocurrency mining scheme called SoftMiner. You use its software to mine and in return, you get Razer Silver which you can use to buy Razer gear.

Microsoft’s latest patent paves the way for Andromeda dual-screen mobile device

The latest patent discovery from Microsoft showcases a new hinge design for quickly opening a dual-screen mobile device with a single hand. Could this be additional proof surrounding the rumors of the company's Project Andromeda device?

Heal your wrist aches and pains with one of these top ergonomic mice

If you have a growing ache in your wrist, it might be worth considering changing up your mouse for something ergonomic. But which is the best ergonomic mouse for you? One of these could be the ticket to the right purchase for you.

Nvidia’s Jetson AGX Xavier module is designed to give robots better brains

Nvidia's pricey Jetson AGX Xavier might help drive the next generation of smart robots. Nvidia hopes that developers will use its new Xavier module to power AI-driven machines like delivery drones and robots used in manufacturing.

These Windows 10 keyboard shortcuts will update your OG Windows skills

Windows 10 has many new features, and they come flanked with useful new keyboard shortcuts. Check out some of the new Windows 10 keyboard shortcuts to improve your user experience and save more time!

Leaked AMD Ryzen 3000 mobile benchmarks look fit for thin, low-power laptops

AMD is poised to give Intel a run for its money in the ultra-low-power processor space for laptops. Leaked benchmarks for the Ryzen 3000 APU series show the AMD processor besting Intel's Core i7 Y series in multicore performance.

Apple is spending $1 billion to hire up to 15,000 new employees in Austin

Apple has announced a series of expansions across the U.S. -- including a massive expansion to the company's Austin campus that will see it spending $1 billion to accommodate for up to 15,000 new employees.

Will Windows 95 be reimagined? Microsoft’s tweet hints at a throwback

The classic Windows operating system may just be getting a reboot of its own. Microsoft tweeted a cryptic message involving the Windows 95 logo and saying that it had a special announcement for its customers today.