RTX 4060 Ti 16GB launches July 18 amid desperate price cuts

By Alex Blake Published July 6, 2023

A bunch of mid-range graphics cards fresh out the gate are already seeing hefty price cuts in an apparent bid to drum up interest, from Nvidia’s RTX 4060 Ti and RTX 4060 to AMD’s RX 7600. It’s not a good look, and it comes just as Nvidia is allegedly preparing to launch a new version of the 4060 Ti.

The news was spotted by VideoCardz, where the authors noticed that Spanish retailer Coolmod had slashed the prices of several GPUs by significant margins.

Jacob Roach / Digital Trends

The RTX 4060, for example, was listed at 300 euros versus its 335 euro launch price, a drop of 10%. The RTX 4060 Ti, meanwhile, was on sale for 400 euros, 11% off its initial price of 449 euros.

Recommended Videos

Both graphics cards are just weeks old, so seeing a price cut this early in their lifespan would normally be unusual. But neither product has received glowing reviews since launch.

The RTX 4060 Ti, for example, reportedly struggled to attract customer attention in its first days, with one report claiming there was “zero” interest from consumers in the card. We tested it out, and in the end, we just couldn’t recommend it to readers.

It’s been a similar story with the RTX 4060. We compared it to AMD’s RX 7600, and the results weren’t pretty. The RX 7600 itself has also seen its price cut at Coolmod, down 13% from 299 euros to 260 euros, suggesting that it too is struggling to whip up excitement among buyers.

A new RTX 4060 Ti is coming

RTX 4060 Ti sitting on a pink background. — Jacob Roach / Digital Trends

In a separate report, VideoCardz claims that “two reputable hardware leakers” have told the outlet that Nvidia will launch a 16GB variant of the RTX 4060 Ti on July 18th. Right now, the RTX 4060 Ti only offers 8GB of video memory.

The information comes from MEGAsizeGPU and hongxing2020 on Twitter. Both sources pointed to the same launch date.

The 16GB version is expected to cost $499, $100 more than the $399 8GB edition. VideoCardz says “There is no indication that NVIDIA intends to make any price adjustments prior to the launch of the new model.”

Given the very mixed reception to the 8GB RTX 4060 Ti, the $499 price of the 16GB model might not be well received. Just as pressing, we’ll have to see whether it can add the kind of performance that was sorely missing from its 8GB sibling. Whatever the outcome, we doubt it’ll find its way onto many lists of the best graphics cards any time soon.

Computing Writer

Alex Blake has been working with Digital Trends since 2019, where he spends most of his time writing about Mac computers…

Topics

Computing

Even AMD is surprised by how fast it’s gaining on Nvidia

Several AMD RX 9000 series graphics cards.

AMD's RX 9000 series quickly joined the ranks of the best graphics cards, and it appears that its success came as a surprise to everyone -- yes, even AMD itself. At a recent roundtable in Japan, the company revealed that its market share skyrocketed recently, reaching a whopping 45% in Japan. Although this refers to Japan, it's easy to imagine that AMD is gaining on Nvidia globally, too, although there are a few things to consider here.

AMD's Yoshiaki Sato and Saki Suzuki shared a couple of updates during a Team AMD Roundtable held in Japan, which was later shared by ASCII. AMD was joined on stage by representatives of its many board partners, including ASRock, Asus, Gigabyte, MSI, PowerColor, and Sapphire. AMD's add-in board partners (AIBs) reportedly shared that they wanted to make and sell more Radeon graphics cards, but were being held back due to a lack of GPUs. To this, AMD's Sato replied: "AMD isn't used to selling [this many] graphics cards."

Computing

More RTX 50-series price hikes show scalpers aren’t the only problem

The RTX 5090 sitting on a pink background.

Nvidia's RTX 50-series faced many problems upon launch. Now, six weeks later, those problems are still present, with the main issue being pricing and availability. Unfortunately, it's not just scalpers that are racking up the prices: Asus just raised the prices of some of its best graphics cards by hundreds of dollars, leaving the MSRP in the rearview mirror.

No matter the GPU you search for in the Asus Store, you'll be hard-pressed to find one actually selling at MSRP. That, in itself, isn't strange. Asus, being Nvidia's and AMD's board partner, makes its own versions of GPUs, and those cards often come at a premium due to things like more overclocking headroom or superior cooling. So, a higher price is to be expected, although AIBs should still offer a couple of models at MSRP.

Computing

Nvidia’s RTX 5060 might bring the VRAM upgrade gamers need

Two RTX 4060 graphics cards stacked on top of each other.

Nvidia is soon set to expand the list of its best graphics cards, and the first price leaks are already here. Although the company is still yet to announce the RTX 5060 Ti and the RTX 5060, someone spotted those cards listed for sale at a Chinese retailer. Their prices are staggering, but there's one spec update that I really hope turns out to be true.

Before we dive in, obligatory disclaimer: All of the following is just a rumor right now. Someone sent an anonymous tip to VideoCardz with a screenshot from said retailer, but we haven't been able to verify this ourselves, so keep that in mind.