Nvidia’s next GPU might follow Apple’s lead — and not in a good way

Rumor has it that Nvidia is gearing up to refresh its slate of RTX 40-series graphics cards. The latest news is a reported box leak, which reveals that Nvidia could be working on an RTX 4070 Ti Super model for launch sometime early next year.

We’ve seen Super and Ti refreshes from Nvidia in the past, but never a Ti Super model. The name doesn’t really matter, but it harkens back to some of the more ridiculous naming schemes we’ve seen from other tech brands. Apple’s M2 Ultra, for example, is a better chip than the M2 Max, so apparently Ultra is better than Max. Who would’ve thought?

I can't believe this name is real
Plus, the new super logo and color are kinda ugly…… pic.twitter.com/trxytR9cSV

— MEGAsizeGPU (@Zed__Wang) November 7, 2023

Silly name or not, MEGAsizeGPU on Twitter shared an image that they say is the box logo for the RTX 4070 Ti Super. Stacking up branding may be a consequence of Nvidia’s sudden rebranding of the original RTX 4070 Ti. That card was originally called the RTX 4080 12GB, but after a wave of backlash, Nvidia adjusted the name and price of the card.

Recommended Videos

This isn’t the first time we’ve heard about the RTX 4070 Ti Super, though most of the recent rumors have centered around an RTX 4080 Super refresh. Currently, leakers suggest the card will arrive with a big bump to core count and replace the RTX 4080 at the $1,200 list price, pushing the original model down.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

The RTX 4070 Super is also rumored, which is reportedly a slightly cut-down version of the RTX 4070 Ti with a lower power draw. It’s not clear what price this card will launch at, if it launches at all, but it could sit around $650 to $700. Nvidia’s RTX 4070 already occupies a price point of around $550 to $600, and it’s one of the few cards in Nvidia’s current generation that’s a good value at that price.

If Nvidia is launching new GPUs, we expect they’ll show up at CES 2024. That’s the time frame leaker kopite7kimi suggests the cards will arrive, who has a fairly consistent track record with Nvidia launches.

CES

— kopite7kimi (@kopite7kimi) November 5, 2023

Although we don’t have any official news that Nvidia is working on a Super refresh, it would make sense. Nvidia has already adjusted the pricing on some of its GPUs in response to AMD cards like the RX 7800 XT and RX 7900 XTX. The RTX 4080, for example, debuted at $1,200, but you can commonly find it for around $1,100 now. Similarly, the RTX 4070 is supposed to cost $600, but you can find models for $520 if you shop around.

With prices on some of Nvidia’s key GPUs falling, it makes sense to give the range a bump to return the cards to their ideal list price — hopefully with a solid performance bump in tow.

On top of that, Nvidia’s next-gen GPUs aren’t expected to launch until 2025. That would break Nvidia’s normal two-year cadence for desktop GPU releases. The company hasn’t outright confirmed next-gen GPUs are slated for 2025, though a brief roadmap in a recent Nvidia presentation suggested we wouldn’t see them in 2024.

Editors' Recommendations

Lead Reporter, PC Hardware
Jacob Roach is the lead reporter for PC hardware at Digital Trends. In addition to covering the latest PC components, from…
Meet Blackwell, Nvidia’s next-generation GPU architecture

We finally have our first taste of Nvidia's next generation of GPUs, named Blackwell. Sure, they're built for enterprises, and no, they won't run Cyberpunk 2077 (at least not officially). But this is the first look we've have at what Nvidia is cooking up for its RTX 50-series GPUs, which are rumored to launched sometime in the next year.

The GPU we have today is the B200 -- Blackwell 200, if you can spot it -- that comes packed with 208 billion transistors. The architecture is built on TSMC's 4NP node, which is an enhanced version of the 5nm node. It's a little surprising given that Nvidia's Ada Lovelace GPUs are built with TSMC's 4N node -- one refinement step away from 4NP. Nvidia notes that it's using a custom version of this process, however.

Read more
Why you shouldn’t buy the best GPU of last year

Nvidia's Goldilocks GPU this generation has been the RTX 4070. For PC gaming in 2024, with the cost of building a PC moving upward, it hit the perfect balance of performance, price, and features. It's a GPU that can do anything, delivering that premium gaming experience in flagship titles like Cyberpunk 2077: Phantom Liberty and Alan Wake 2 without costing as much as a used car.

But it's falling behind.

Read more
Nvidia is the ‘GPU cartel,’ says former AMD Radeon manager

AMD's former senior vice president and general manager of Radeon has come out with some strong words against Nvidia. Scott Herkelman called Nvidia "the GPU cartel" in response to a story from the Wall Street Journal in which Nvidia's customers claim that it delays GPU shipments in retaliation for those customers shopping with other suppliers.

The accusation in question comes from Jonathan Ross, CEO of AI chip startup Groq, who said, "a lot of people that we meet with say that if Nvidia were to hear that we were meeting, they would disavow it. The problem is you have to pay Nvidia a year in advance, and you may get your hardware in a year, or it may take longer, and it's, 'Aw shucks, you're buying from someone else, and I guess it's going to take a little longer.'"

Read more