Skip to main content

Rumor: Apple planning to launch new product this weekend

apple-logoAs Apple approaches the 10th anniversary of the opening of its first retail store on Thursday, rumors are circulating that the computer giant is about to spring a surprise or two on its fans.

Boy Genius Report is claiming that, according to a “solid Apple source,” the company may be planning “something big” for the weekend.

BGR says that between 10 and 15 employees at each Apple store will be working an overnight shift from Saturday evening and that during that shift, employees will be told to lock their cell phones in the main office and also asked to sign a non-disclosure agreement.

“Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday,” BGR says. “All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.”

BGR also claims that Apple employees will be “putting up black curtains at all stores so that people walking outside cannot see inside.”

If BGR is right, we can only speculate as to what exactly the company, which now has more than 300 stores worldwide, might have up its sleeve. A new product perhaps? Is Apple about to surprise us with the launch of a smaller iPhone? Or could it be something completely different – there’s been a lot of talk about its rumored iCloud service recently.

With the company’s Worldwide Developers Conference less than a month away, it might seem strange to some that this weekend would be chosen instead to bring something new to the marketplace.

As usual, the company remains tight-lipped about what might be happening this weekend. Even those working in the stores won’t know what’s coming, if anything. Perhaps it’ll be nothing more than the launch of some new items aimed at interior decorators. iCurtains, anyone? Available in black.

Editors' Recommendations

Topics
Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
6 upcoming products that will make 2024 a huge year for Apple
Apple CEO Tim Cook standing in front of four Vision Pro headsets.

Next year is set to be a bumper year for Apple fans, with the company planning a huge range of new and updated products in 2024. With rumors pointing to significant changes across the board, it could be a great time to upgrade.

We’ve sorted our way through the rumors to determine which upcoming Apple products we’re most excited about. If all of these devices live up to the hype in 2024, there will be a whole lot to look forward to.
Vision Pro

Read more
The best laptops for music production, chosen by experts
best laptops for music production

The world has gone pretty far when it comes to the processing power that we carry around with us, and if you're big into music production, then you're the luckiest of all. Some of the best laptops on the market have high-end CPUs for relatively low prices, which means that if you want to do music production on a laptop, you have a huge number of choices. Of course, that does also mean that it can be hard to navigate and pick the best laptop for your budget and needs, which is why we've done the legwork for you. We've collected our favorite picks below in various categories so that you can pick them with ease. Plus, we've even thrown in a quick guide on what to look for so that if you don't find what you want here, you can check out these other laptop deals for alternatives.
The Best Laptops for Music Production

Best overall laptop for music production:

Read more
Apple ramping up production of Vision Pro ahead of sooner-than-expected launch
A woman wears the Apple Vision Pro headset while sitting on a couch.

Apple is aiming to launch its Vision Pro headset “by February,” according to new information from reliable Apple tipster Mark Gurman.

The tech giant unveiled the $3,499 mixed-reality headset to great fanfare in June, and said at the time that it would launch first in the U.S. in "early 2024."

Read more