Bluetooth-Enabled Vodka: What Hath God Wrought?

Medea Vodka
MEDEA has been delighting taste buds since 1777. This California-based vodka company distills its spirits in Holland, and they achieve their award-winning taste with artesian water and single-batch distillation. However, perhaps the most remarkable thing about MEDEA is how they use technology.

If you’ve purchased MEDEA Vodka in the past, you’ve doubtless been enthralled by the bright LED message band hugging the bottle. Each band is pre-programmed with six common greetings, including “Happy Birthday,” “Happy New Year,” and “Congratulations.” Getting a bottle of MEDEA is a fun way to brighten up any celebration.

Medea also allows users to create fully customized messages through a series of well-timed button pushes; however, this process is somewhat slow-going, and reminiscent of programming a VCR (If you don’t know what a VCR is, you’re not old enough to drink).

As masters of spirit technology, MEDEA has set off to remedy this issue. Beginning this June, all MEDEA bottles will allow users to streamline LED message customization through the magic of Bluetooth technology. What a wonderful world we live in.

Related: The Manual’s Guide on Drinking

All you have to do is download the MEDEA app on your mobile device, connect it to your MEDEA vodka bottle via Bluetooth, enter the message you want displayed on your bottle, and shazzam! Suddenly you’re drinking out of a Times Square news ticker. If you’re having trouble deciding on a message, we suggest starting with “WHAT HATH GOD WROUGHT?”

The possibilities are endless. Imagine hanging out with your buds, sharing some drinks, telling stories, and seeing how long it takes everyone to notice that the vodka says “STEVE IS A BUTTHEAD.”

To catch a glimpse of this new technology in action before the June release, head down to the Nightclub & Bar Convention & Trade Show in Las Vegas, which will take place March 31 and April 1. That’s right, April 1 — the chances of LED message-related shenanigans are very high.

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