Skip to main content

Augmented reality bottle labels could change the way you view beer

Beer label uses AR technology
No, you haven’t had too much to drink — that beer label is moving, thanks to augmented reality. You don’t need to visit a high-end market or tavern to see that craft beer is on the rise.  Suds of all types from every corner of the country can be found at the corner deli or your favorite dive. Microbreweries peddling their wares in cities like Seattle, a city whose love of craft beer is on the rise, can get lost in a sea of delicious foam. That’s why one brewer turned to tech to augmented reality bottle labels to increase its visibility.

As reported by GeekWire, Snoqualmie Brewery and Taproom of Snoqualmie, Washington, has implemented augmented reality bottle labels for one of its products. A nearby art studio called The Medium was brought on to help.

“When you’re staring at crowded shelves full of great offerings, you can’t taste the beer like you can in a pub, so the design is really all you have to attract that hand toward the bottle neck,” brewery manager Dave Eiffert told GeekWire.

When seen with the naked eye, the Sno Falls American Pale Ale artwork could be compared to that on any other colorful label. But if you download the free mobile app Layar, you can scan the label and watch it come to life.

A YouTube video shows the waterfall come to life; fish swim upstream against its current; a flock of birds flies by; and the brewmaster rides a barrel over the falls.

“The Medium has worked with the brewery for years creating new fun label design ideas and we had the idea to do an augmented reality label,” Josh Tuininga, creative director at The Medium, said. “After presenting the concept to the brewery we began design with Snoqualmie Falls as the theme. For the AR, we did some testing to make sure the technology would work on a bottle surface. After testing and design approvals, we started the fun part — animation.”

Unless you live in the area, you’re out of luck if you’d like to view these bottles firsthand. The beer can currently be found at Snoqualmie Safeway, Crescent Market at Snoqualmie Casino, Pourhouse in North Bend, IGA in Snoqualmie, the North Bend and Snoqualmie 76s, Family Grocer in Fall City, and the Snoqualmie Market.

You can also try your hand at brewing your own beer at home and find someone to help you make your own cool labels. Once this is done, try one these augmented reality apps to change how you view the world!

Editors' Recommendations

Albert Khoury
Former Digital Trends Contributor
Al started his career at a downtown Manhattan publisher, and has since worked with digital and print publications. He's…
Augmented-reality cable technicians are here to fix your internet
cox cable augmented reality tech support for help while social distancing lightning ar

Picture this: You're at home with your family (because that's pretty much where we all are these days) when suddenly your cable TV signal dies. Normally, this would be a mere inconvenience, but these aren't normal times.

The loss of cable connectivity could mean no more TV -- or, far worse -- no more internet. But how is the cable technician going to enter your home for a repair? Staying home and keeping a healthy social distance is pointless if an outsider has to come in. You can also bet the technician isn't thrilled at the idea either.

Read more
Adobe Aero let me walk through my own photos in augmented reality
adobe aero hands on impressions 7445

The best views make the camera slung around my neck seem insufficient to capture the breadth of the scene. A flat image is simply insufficient to capture the full awe of walking through a jungle dotted with capuchin monkeys, gator spotting on an airboat through the Everglades, or seeing my baby’s first smile.

That’s why I was intrigued by Adobe Aero, the new app in the Creative Cloud family that turns Photoshop files into augmented reality. The free iOS app aims to allow creatives to build AR experiences without any coding. Essentially, Aero brings Photoshop files into a 3D space, placing them in the world around you using your device's camera. With a few intuitive tools to animate and add depth, it makes for a whole new way to enjoy your photographs or build new scenes from scratch.
Aero planes
Lacking the graphic design savvy to actually create my own 3D objects, I decided to use Adobe Aero to take a walk through my own photographs, reliving moments of my travels from my snow-encrusted backyard.

Read more
Pinterest now lets you try on your pins in augmented reality
pinterest try on tool launches 16 9 hd 1080 device copy

Pinterest is no longer content just being the space to save ideas -- the network wants to let users try those ideas out too. Launching first with lipstick on January 28, Pinterest Try On uses Lens to try on a look in augmented reality. The update is designed to help users try on the items you pin virtually before making a purchase.

While Pinterest plans to expand Try On to more categories, the option is first launching with lipstick. Using the Pinterest camera, users can try on different shades to find the one that looks best. The feature is launching with the ability to try on lipstick from several retailers, including Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay from L’Oréal.

Read more