Skip to main content

Hasbro wants your say in creating the next Transformers robot

transformersUnlike other movie heroes, the majority of characters in the Transformers franchise are literally made rather than naturally born. As machines – living machines, thanks to the deus ex machina “matrix” that brings each giant robot to “life” – the various Autobots and Decepticons that have fought across toylines, cartoon series, comic books, and three movies to date have all been built before entering their ongoing war, even inside their fictional world. Now Hasbro, the toy company behind the Transformers franchise, has decided to let the fans in on that process, inviting them to design the newest addition to the ranks of Robot In Disguise online.

To celebrate the upcoming thirtieth anniversary of the Transformers brand, Hasbro has launched an online poll called “Fan Built Bot” which will give online fans all manners of input into the creation of a new character. The crowdsourced robot will be added to the franchise in time for next year’s anniversary of all things Transformer. It’s not only the look of the new robot that fans will be able to weigh in on, but more “in character” elements as well. What will the new character’s personality be like? Will they side with the good guy Autobots or become an evil Decepticon? What type of vehicle will the bot turn into? And what should the new character’s name be?

“Since 1984, the Transformers brand has been bringing entertainment and excitement to kids and fans with our beloved characters like Bumblebee and Optimus Prime,” said Jay Duke, vice president of the Transformers brand at Hasbro. “We invite all fans to help us kick off the 30th anniversary of Transformers with a new character of their choice — for the first time in history.

“This is the perfect way to kick off our anniversary celebration and the ‘Thrilling 30’ line of special edition figures,” he continued. “It will be tremendous fun for everyone to keep track of the entire process from the designing of the character; leading up to its introduction as a toy and watching it become a part of the Transformers brand.”

The poll runs between now and May 5, with the final robot that results from the entire process scheduled to unveil at this year’s San Diego Comic-Con. Afterward, the bot will be on its way to appearing in the official Transformers comic books and manufactured as a toy next year to coincide with the brand’s 30th anniversary. Isn’t synergy great?

Editors' Recommendations

Graeme McMillan
Former Digital Trends Contributor
A transplant from the west coast of Scotland to the west coast of America, Graeme is a freelance writer with a taste for pop…
Robots aren’t coming to steal your job. They’re coming to improve it
dont fear the robot automation threat overblown bmw arm

For many people, the word “automation” conjures up dystopian scenes of humans versus machines. A future in which people set aside our differences to oppose the sleek, metallic products of our own engineering. Few but growth-minded business types get a warm-and-fuzzy feeling of optimism when the word “automation” comes up. And for good reason.

There’s virtually no job that won’t be touched by artificial intelligence (A.I.) and robotics. According to a recent Ball State study, robots and A.I. accounted for around 87 percent of job loss in the United States between 2000 and 2010. PricewaterhouseCoopers recently estimated that 38 percent of American jobs may be at risk by the 2030s. And in 2016, a 55-page report titled from the Executive Office of the President painted a similarly dire picture, warning that millions of workers may be displaced.

Read more
Autobots, roll out: NASA creates transforming robot for exploring Titan

A prototype of the transforming robot Shapeshifter is tested in the robotics yard at NASA's Jet Propulsion Laboratory. Shapeshifter is made of smaller robots that can morph into rolling spheres, flying drones, swimming submersibles, and more. NASA/JPL-Caltech

Finally, the future that children of the '80s want to see is on its way. NASA is working on its very own Transformer -- a bot called Shapeshifter, made up of smaller robots which can combine into different configurations to roll, swim, fly, and float.

Read more
Sphero’s new mini robot kits hone your STEM and soccer skills
sphero mini soccer ball activity kit press

Introducing Sphero Mini Soccer

Sphero knows how to make STEM programming fun, and the company's latest robotics kits are no exception. Kids can find their STEM inspiration through sports using the new soccer-themed robotic kit, which contains a mini robotic ball that looks just like a soccer ball. Sphero also is releasing a comprehensive mini kit with a variety of miniatures that kids can use to create obstacle courses, games, and more. With price tags under $100, these two robotic kits are bound to be a hit among kids and parents alike.
Sphero Mini Soccer

Read more