Musk’s Boring Company is ‘capping cap orders at 50,000 caps’

The Boring Company Digger
Whether Elon Musk’s weekend tweets came shortly after imbibing a few whiskeys during another rooftop party is anyone’s guess, but they’re certainly making people sit up and take notice.

First, the SpaceX CEO claimed that the upcoming and much-anticipated debut launch of the “world’s most powerful rocket” will carry into space Musk’s own cherry-red Tesla Roadster with the stereo playing Bowie’s Space Oddity, where it will orbit around Mars “for a billion years or so,” and now the entrepreneur says his Boring Company is “capping cap orders at 50,000 caps.”musk boring company caps cap

If the whole Boring Company “cap” thing passed you by because you really have better things to do than immerse yourself in the shenanigans taking place inside Musk’s cranium, then allow us to briefly explain.

Following the announcement of his plan to build a futuristic subterranean freeway to banish traffic congestion (if this also passed you by, then read all about it), Musk hit upon a tongue-in-cheek plan to cobble together some cash for the ambitious project by selling baseball caps. The stunt of course also helped to raise the profile of his proposed underground traffic solution.

The $20 cap sold fast (fast for a cap with The Boring Company emblazoned across the front), in its first 24 hours raking in $80,000 in October, 2017. Two weeks ago we learned that “the world’s most boring hat,” as Musk himself describes it, had raised $300,000, with the CEO promising to “build that tunnel one hat at a time.”

And on Sunday Elon tweeted that to keep the cap special, “we are capping cap orders at 50,000 caps,” adding, “Almost there … ”

A short while later, Musk posted possibly one of his most profound tweets to date. It read simply: “Hat.”

He followed up by saying that every 5,000th buyer of the cap will receive it for free, and signed by the delivery guy. But the surprises don’t end there. The recipients will receive it inside one of Boring’s tunnels, while they drive the drilling machine. Blindfolded. Well, that’s what he said in the tweet:

He finished up by posting a link to a Spaceballs clip, commenting that the “documentary” had taught him that “the *real* money comes from merchandising.”

Yes, the million bucks raised by 20,000 cap sales will be a drop in the ocean for what The Boring Company requires to follow its plans through, but Musk — not your typical gray-suited, hidden-away CEO — is having fun getting the word out about the project.

The Boring Company has been digging test tunnels in California as it seeks to develop technology to speed up drilling work and as a result cut construction costs. Musk envisions a vast network of tunnels within which high-speed electric sleds will carry vehicles and people across cities in a fraction of the usual time. Officials in cities across the U.S. have already shown an interest in Musk’s idea, while just days ago The Boring Company revealed it’s bidding for a contract to build an express transit line connecting O’Hare Airport to downtown Chicago.

Emerging Tech

How MIT hacked horticulture to cultivate a hyper-flavorful basil plant

At MIT, Caleb Harper used his personal food computers to alter the climate in which he grew basil. Exposing it light for 24 hours a day changed the flavor profile of the plant, making it spicier and stronger.

Tesla is showing investors its autonomous tech; here’s how to watch it live

Tesla made several bold claims about its autonomous driving technology in recent months. The company will finally show the world what it developed when it organizes the first Autonomy Investor Day at its California headquarters.

Did Pittsburgh's Antonio Brown fall victim to the Madden Curse?

Join us as we take a tour through the long-running history of the Madden Curse — and Tom Brady's recent accolades. We all know John Madden is a longtime NFL talent, but is he also an agent of dark forces?
Emerging Tech

SpaceX’s main Falcon Heavy booster is lost at sea after falling off drone ship

SpaceX has lost the center core of its Falcon Heavy rocket after a successful mission last week that ended with it landing on a drone ship. SpaceX said rough seas resulted in the rocket toppling over and falling into the ocean.
Emerging Tech

Happy birthday, Hubble! Telescope celebrates with image of Southern Crab Nebula

In 1990 the Hubble Space Telescope was launched into low Earth orbit, where it has remained for nearly three decades collecting information about deep space. To celebrate its birthday, Hubble imaged the beautiful Southern Crab Nebula.
Emerging Tech

Star gives off superflare equal to 80 billion megatonnes of TNT. That’s a lot

A tiny star the size of Jupiter has been observed giving off a massive superflare 10 times more powerful than any flare from our Sun. The findings are raising questions about how much energy small stars can hold.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robots that eat landmines and clean your floors

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Emerging Tech

SpaceX experiences problem during test, Crew Dragon capsule may have exploded

SpaceX has experienced a problem during the testing of its Crew Dragon capsule. During the engine test firing at Cape Canaveral yesterday afternoon, an unspecified anomaly occurred which lead to plumes of smoke rising from the test site.
Emerging Tech

Beresheet crash caused by manual command, but reflector device may have survived

Details are emerging about what may have gone wrong with spacecraft Beresheet's failed moon landing. A manual command was entered which led to a chain reaction. But NASA still hopes to salvage use of its Laser Retroreflector Array device.
Emerging Tech

The oldest type of molecule in the universe has been located at last

A milestone in the development of the early universe was the combination of helium and hydrogen atoms into a molecule called helium hydride. But strangely enough, this ancient molecule has never been detected in space before now.
Emerging Tech

Mercury’s wobble as it spins reveals that it has an inner solid core

Scientists have long wondered what the inside of Mercury looks like, and they now have strong evidence that the planet has a large and solid metallic core. The data for the new findings was collected by the now-defunct MESSENGER mission.
Emerging Tech

Gravitational forces at heart of Milky Way shaped this star cluster like a comet

Hubble has captured the stunning Messier 62 cluster. The cluster is warped, with a long tail which stretches out to form a shape like a comet. It is thought this distortion is due to Messier 62's proximity to the center of the galaxy.
Emerging Tech

The grid of the future will be powered by … giant subterranean bagpipes?

In order to transition to a more renewable-focused energy system, we need to scale up our grid storage capacity --- and our existing methods aren't going to cut it. Could compressed air be the key?
Emerging Tech

Burgers are just the beginning: Embracing the future of lab-grown everything

You’ve almost certainly heard of the 'farm to fork' movement, but what about 'lab to table'? Welcome to the fast-evolving world of lab-grown meat. Is this the future of food as we know it?