Toshiba Focuses on Green Products and Initiatives at CES

tv-recycleToshiba announced that it will showcase its bounty of green tech products at CES this week. Toshiba says it’s showcasing a collection of eco-products that emphasize its efforts to “realize its Environmental Vision 2050, Toshiba’s long term plan to contribute to a richer lifestyle for society in harmony with the earth.”  The company says its green products include energy-efficient LED lights, laptops, and televisions.

“The product line-up on display at this year’s CES showcases Toshiba’s continuous innovation in energy efficiency,” said Craig Hershberg, Director of Environmental Affairs at Toshiba America, Inc. “We continue to focus on reducing our impact on the environment while offering products and services that help businesses and consumers reduce theirs – it’s about designing innovative eco-products that contribute to CO2 reductions, as well as offering comprehensive and convenient consumer recycling solutions.”

More details to come on Toshiba’s green eco-products.


Toshiba says some of its green tech initiatives are:

Using LED Lighting to Helps Mitigate Climate Change

  • Toshiba’s all new E-CORETM light bulb provides an 85 percent reduction in power consumption and carbon dioxide emissions, approximately, compared with incandescent light bulbs and maintains an exceptionally long life span of 40,000 hours.
  • Toshiba’s new LED Downlight is 100 percent mercury free and emanates very few UV rays.
  • Toshiba’s LED Downlight is currently available in Japan and has received the prestigious Chairman’s Prize of the Energy Conservation Center in Japan. This is the energy conservation center’s grand prize for outstanding energy efficient products.

Making Eco-friendly PCs

  • Toshiba’s entire line-up of Toshiba consumer and business laptops is rated EPEAT Gold and is Energy Star qualified.
  • Features like the power saving “Eco UtilityTM Button” help users monitor their energy use by allowing them to run daily, weekly and monthly analysis reports that show accumulated power savings.
  • Toshiba also ships its products with a minimum amount of plastics, dyes and packaging, while maximizing the use of recyclable materials. For example, all of Toshiba’s new laptops are boxed in packing made of nearly all recyclable materials.

Establishing Eco TVs Recycling Programs

  • MRM, a recycling management company founded by Toshiba, Sharp and Panasonic was established in 2007 and works to bring electronic manufacturers together to provide convenient and environmentally responsible recycling opportunities to consumers in all 50 states.
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