One-Third of U.S. Adults Own Game Consoles?

A new report from Nielsen-Netratings (PDF) finds that more than one third of “online” U.S. adults own a video game console, contradicting the popular notion that video games are strictly in the realm of kids—or, at best, slacker teens who would otherwise be out on the streets throwing bricks through windows. According to Nielsen, 36.5 of U.S. adults own a gaming console; 71 percent of those adults are married and 66 percent of them have at least one child in the household.

“As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player, and the PC,” said Carolyn Creekmore, Nielsen-NetRatings’ senior director of media analytics. “Video game technology will only benefit other media, since what makes a video game fun and exciting brings life to movies and music as well. Companies that can leverage these new technologies across a number of products will have a distinct advantage in the competitive marketplace.”

Nielsen-Netratings also found console owners turn to retailer Best Buy, finding some 90 percent of the the retailer’s Web site users are video game console owners. Amazon and Gamestop ranked well too, with console owners representing 89 and and 88 percent of those sites’ unique visitors.

Nielsen also reports that the recent release of the so-called “next-generation” consoles from Nintendo and Sony (the Wii, and PlayStation 3, respectively, joining the previously-launched Xbox 360) has impacted visitorship to the console system’s flagship Web sites. Traffic to nintendo.com increased 91 percent from February 2006 to February 2007, rising from 856,000 visitors to 1.6 million visitors. Microsoft’s xbox.com also saw year-over-year growth, climbing from 827,000 visitors in February 2006 to 1.2 million visitors in February 2007. However, Sony’s playstation.com saw an 8 percent year-over-year decline, dropping from 1.1 million visitors in February 2006 to just over 1 million visitors in February 2007.

As usual, Nielsen doesn’t disclose any methodology for these report results, so the numbers must necessarily be greeted with some skepticism, and extrapolating visitorship to the “home sites” for the top three gaming consoles into consumer interest in the consoles themselves is an unwarranted stretch. But we suppose it is interesting that Nielsen believes video game console owners are 71 percent more likely to be interested in collecting comic books than the “average” Web user.

Gaming

Once the dust settles, 'Fallout 76' will be a nuclear wasteland worth exploring

The launch of Fallout 76 has been nothing short of apocalyptic, but that doesn’t mean the game is dead on arrival. Bethesda has a path forward, paved by The Elder Scrolls Online, another game that suffered a rocky start.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.
Music

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.
Gaming

Joker from ‘Persona 5’ will take your heart in ‘Super Smash Bros. Ultimate’

Joker, the leader of the Phantom Thieves of Hearts from Persona 5, will arrive to Super Smash Bros. as its first DLC character. The announcement was a surprising one, because Persona 5 is a PlayStation 4 exclusive.
Gaming

‘Magic: The Gathering’ enters esports relevance with $10 million prize pool

Wizards of the Coast is pushing Magic: The Gathering into esports relevance with a prize pool of $10 million across the tabletop version and Magic: The Gathering Arena. Will the game be able to compete with Hearthstone and Overwatch?
Deals

The best Nintendo Switch deals and bundles for December 2018

Looking to score Nintendo's latest hybrid console? We've smoked out the best Nintendo Switch deals right here, including discounts on stand-alone consoles, as well as bundles that feature games like Super Smash Bros. Ultimate.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Gaming

Get some bang for your buck with these Nintendo Switch console deals at Walmart

Black Friday and Cyber Monday are in the past, but you can still get some bang for your buck on game consoles before the holiday season is done. Walmart has various Nintendo Switch bundles on sale right now.
Product Review

‘Just Cause 4’ is mindless fun that leaves little room for much else

Just Cause 4 revels in explosions and over-the-top action, but its world feels empty and hollow. With few new ideas and a stale open world, it's a fun but shallow piece of escapism.
Gaming

‘CS:GO’ goes free-to-play and players are not happy about it

Counter-Strike: Global Offensive (CS:GO), has gone free-to-play this week in a controversial move. Players are angry that the problem of cheating will get much worse now that anyone can make a disposable account to play.
Gaming

The most common Xbox One X problems, and how to fix them

The Xbox One X is a brilliant console, but it's not without its issues, ranging from simple annoyances to severe hardware problems. Here are common Xbox One X problems and how to fix them.
Gaming

How to delete and reinstall games on your Xbox One

Removing and reinstalling games on the Xbox One's hard drive isn't difficult, but it's a process that not everyone is familiar with. Thankfully, our guide will run you through each step so you'll know precisely what to do.
Gaming

‘Street Fighter V’ players will get bonuses if they allow in-game ads

Capcom will show in-game advertisements on Street Fighter V starting December 11. Players may choose to deactivate the ads, but they will miss out on some bonuses and content if they do so.
Gaming

‘The Walking Dead: The Final Season’ returns with Episode 3 next month

Skybound Games revealed the release date for Episode 3: Broken Toys of Telltale Games' The Walking Dead: The Final Season. Clementine's story will be getting the ending that it deserves after all.