Starbucks promotion may offer 'Pokémon Go' players a new monster

By Brad Jones December 6, 2016

Pokemon Go Plus — Julian Chokkattu/Digital Trends

Pokémon Go may have struggled to maintain its initial swell of popularity over the past few months, but at its peak the game was an obsession for millions of amateur trainers. Now, there’s evidence that a major effort to realize the game’s potential as a marketing tool is set to launch later this week.

Leaked employee memos suggest that international coffee shop chain Starbucks will be hosting a Pokémon Go event starting on December 8. The promotion will apparently center around a new variation on the company’s Frappuccino blended beverage, according to a report from The Next Web.

Developer Niantic, Inc. will apparently turn the majority of company-operated Starbucks locations in the United States into Pokéstops or Gyms ahead of the event. When players visit these locations in-game, they’ll be presented with the opportunity to “unlock” the themed drink — but all customers will have access to the product.

The bigger draw for players is the fact that the promotion is rumored to introduce a brand new Pokémon to the game. Alongside the drink, visiting a Starbucks location and swiping its marker will apparently secure access to the new creature, although there are few details about how this process will work.

It’s easy to see how a desirable new Pokémon would be the obvious reward for a promotion like this. The initial Pokémon Go craze may have passed, but plenty of players would likely return to the game for curiosity’s sake if one of the often-discussed legendary birds was made available in this way.

Fortunately, we won’t have to wait too long to find out what rewards are available as part of the Pokémon Go-Starbucks cross-promotion. If the event is indeed legitimate, it’s scheduled to get underway this Thursday morning, and will continue as long as supplies of the new Frappuccino mix last.

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Brad is an English-born writer currently splitting his time between Edinburgh and Pennsylvania. You can find him on Twitter…

Gaming

NBA All-World aims to replicate Pokémon Go’s success starting today

A player walks around their neighborhood's map in NBA All-World.

Niantic launched NBA All-World, its basketball-themed, location-based mobile game, on iOS and Android today. Ahead of this release, Digital Trends attended a presentation to learn more about how the sports AR title works.
If you've played any of Niantic's games before, many elements of NBA All-World will feel quite familiar. The mobile game tracks players' location and encourages them to explore. While doing so, players will find Drop Zones that grant them new gear. Niantic says Drop Zones will often be placed near real-world counterparts, so players can find money near a bank or shoes near a shoe store.
There will also be Player Encounters, where they can face off against current NBA athletes. Niantic tells Digital Trends that classic athletes aren't currently in the game, but feels that idea "is a good one."

In Player Encounters, users face off against athletes in one of four minigames: 3-Point Shootout, Beat the Clock, Around the World, and First-to-Five. While they feature some impressive and realistic animation for a mobile game, Niantic says these minigames only use simple swipe controls because the studio wanted to make something that is easy to play while someone is walking around their neighborhood. If a user wins a Player Encounter, they can recruit that athlete to their team, customize them with items found at Drop Zones, and upgrade them by playing with them. Players can also challenge players they already recruited again to earn more currency.
The title also includes "Rule the Court" neighborhood leaderboards, many of which are placed at real-world basketball courts, where players can compete for the highest score. Currently, there are no player-versus-player elements in NBA All-World, although Niantic understands players like competitive modes in their sports games and may add them in the future. In fact, many features are still in the pipeline for post-launch updates, including Niantic's trademark AR support. Early in the second quarter of 2023, Niantic plans on adding AR support to NBA All-World to enhance the loot drops from Drop Zones to make it look like they're happening in the real world.
One thing that will be in the game at launch is microtransactions, which Niantic says will be similar to the ones available in its other games and allow players to increase their athletes' stats with Offense, Defense, and Fitness boosts.
Despite the undeniable success of Pokémon Go, Niantic has never been able to completely replicate its success with games like Harry Potter: Wizards Unite or Pikmin Bloom. However, the studio seems confident that basketball has the global mass appeal to make NBA All-World another massive hit for the company. The early footage we saw of the game does leave us optimistic for NBA All-World's prospects, but we'll ultimately have to wait and see if the game will make it past its rookie season.
NBA All-World is available now for iOS and Android.

Gaming

Pokémon Sword and Shield won’t get new content or updates

Pokemon Sword Shield fist bump

With Pokémon Scarlet and Violet coming around the bend, The Pokémon Company has announced that the last mainline games in the series, Pokémon Sword and Shield, will not be supported with new content after November 1.

According to Serebii.net, The Pokémon Company is weaning online content support away from the previous mainline titles with one last update. On November 1, Wild Area News will receive a final update that comes with Pokémon that weren't normally available, such as Gigantamax Snorlax. Wild Area events are typically held once a month, but after this update, the game won't receive any more updates.

Gaming

Nintendo’s mobile games are more influential than you might think

Alear and Marth open a door in Fire Emblem Engage.

Nintendo’s mobile games don’t get enough credit. While Nintendo had some undeniable hits like Pokémon Go and Fire Emblem Heroes, many consider the rest of its mobile efforts fairly underwhelming and even somewhat disappointing for a video game company of Nintendo’s stature. While nothing ever quite reached the high bar Pokémon Go set in 2016, Nintendo’s mobile games are a bit more influential than they get credit for.
Over the past few years, games like Pokémon: Let’s Go! Pikachu and Eevee, Animal Crossing: New Horizons, and Mario Kart 8 Deluxe have built upon their mobile counterparts. Then, during the September 13 Nintendo Direct, Fire Emblem Engage’s announcement and main gimmick cemented that Nintendo isn’t just viewing mobile games as a mostly failed side experiment. While they might not be the most successful games out there, their DNA is creeping into the Nintendo Switch’s bestselling titles.
Mediocre mobile returns
Nintendo’s mobile gaming efforts kicked off in the mid-2010s. Niantic created the AR game Pokemon Go, which quickly became a smashing success in 2016. In the six years since, the game has generated around 678 million installs and $6 billion in player spending, according to data from Sensor Tower.
While working with Niantic proved fruitful for The Pokemon Company, Nintendo partnered with DeNA for most of its initial mobile games. Unfortunately, none of these quite reached the heights analysts and Nintendo expected. Super Mario Run was a smash hit at launch but failed to sustain much interest and consistent revenue, so it’s considered a disappointment by Nintendo.
Meanwhile, other games like Animal Crossing: Pocket Camp, Mario Kart Tour, Dr. Mario World, and Dragalia Lost launched, and while they’ve still made lots of money for Nintendo, most haven't matched the success of the most popular mobile titles. The biggest exception to this is Fire Emblem Heroes, a gacha game where players can summon classic Fire Emblem characters. It’s had over $1 billion in player spending alone as of June 2022 and is Nintendo’s “flagship title on the [mobile} platform,” according to Sensor Tower.
More recently, Nintendo tried to recapture the success of Pokemon Go with Niantic’s Pikmin Bloom, although that game has reportedly disappointed as well. Overall, it’s understandable why some people are surprised to see only a couple of surefire mobile hits from a company with the pedigree of Nintendo and consider it a side venture that never realized its full potential. If you look closely at the console games in these series that Nintendo put out since, though, it isn’t ignoring everything learned while making mobile games.
Mobile's monumental impact
Nintendo has the masterful ability to find the strongest elements of an idea, draw those out, and then expand upon them to create something uniquely memorable. We’ve seen it do this time and time again with subsequent entries of its flagship series, but it’s a mindset it has applied to its mobile games upon closer inspection.
As far back as 2018, Pokemon: Let’s Go! Pikachu and Eevee recognized the charm of not needing to battle a Pokemon to capture it, and incorporated that into a traditional RPG experience. More recently, items and mechanics like gardening and cooking from Animal Crossing: Pocket Camp made their way into Animal Crossing: New Horizons and Mario Kart 8 Deluxe was able to revive its live service offerings by repurposing the best tracks and assets from Mario Kart Tour.
Fire Emblem Engage – Announcement Trailer - Nintendo Switch
The legacy of Nintendo’s mobile games could also be felt in the September 13 Nintendo Direct. The showcase’s first announcement was Fire Emblem Engage, which is turn-based strategy game where the main gimmick is being able to summon classic Fire Emblem characters with a ring. While it doesn’t look like Fire Emblem Engage goes full gacha, it’s clear that Nintendo recognized how people liked collecting and using classic Fire Emblem characters in a new adventure, so the developers drew and expanded upon that idea for Fire Emblem Engage.
Before the announcement of Pikmin 4, Shigeru Miyamoto also took a lot of time to highlight Pikmin Bloom. While we don’t know much about Pikmin 4’s gameplay, Nintendo could find some aspects of that game’s exploratory experience, weekly challenges, or something I’m not even thinking of to freshen up the next mainline game. The same could even happen with Super Mario Run the next time Nintendo decides to make a 2D Mario game.
While watching Fire Emblem Engage’s reveal during the latest Nintendo Direct, it became clear that Nintendo’s mobile games have quietly become influential forces in the company's console games. Nintendo has slowly plucked the best ideas out of them and brought them into Switch games without extra monetization. While the future is cloudy for Nintendo's seemingly stalled mobile push, I hope the company can still find a place for its games on mobile, using the platform as a space to experiment with its beloved series.